Chris Lake Audience in United States

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Chris Lake has an estimated audience of 364,869 people in United States. 48.8% are female, 51.2% are male, average age 33.2. Top regions: California, New York, Texas. Top brand affinities: Home construction, Building envelope, Iwi, The Streets, Elsword.

The average Chris Lake fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home construction, Building envelope, Iwi, with strongest over-indexing on Home construction (31.41× the country average). Demographically, the Chris Lake audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Chris Lake fans

Demographic split for Chris Lake audience in United States
MetricValue
Female48.8%
Male51.2%
Average age33.2
Estimated audience size364,869

Audience persona

The typical Chris Lake fan in United States is balanced, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Chris Lake in United States
RegionReachAffinity
California103,3742.58×
New York59,0022.89×
Texas37,5611.2×
Illinois31,0962.56×
Colorado25,7944.49×
Florida22,1660.9×
Nevada19,4565.51×
Georgia17,9391.6×
New Jersey14,8321.6×
Arizona14,2811.92×
Virginia10,9161.23×
Pennsylvania9,0750.74×
Tennessee6,5870.9×
Massachusetts6,4360.9×
Maryland6,1970.99×
Michigan5,8740.62×
Washington5,6630.77×
North Carolina4,8510.44×
Louisiana4,5610.97×
Ohio4,5200.4×
Connecticut4,0941.12×
Indiana3,2420.49×
Missouri3,0670.52×
South Carolina3,0590.56×
Washington, District of Columbia2,8842.63×
Oregon2,8030.67×
Wisconsin2,5280.46×
Alabama2,4260.48×
Minnesota2,1370.41×
Utah2,0580.63×
Kentucky1,9210.42×
Kansas1,1550.4×
Oklahoma1,1040.27×
Iowa1,0960.36×
New Mexico1,0030.55×
Hawaii9960.64×
Arkansas8680.29×
Idaho7820.43×
Mississippi7820.26×
Nebraska7810.43×
Rhode Island6100.52×
New Hampshire5980.42×
Delaware5750.57×
Maine5130.39×
Montana4910.49×
West Virginia4840.28×
Alaska4830.62×
Wyoming4570.84×
South Dakota4160.49×
Vermont4100.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chris Lake audience
BrandAffinityCategory
Home construction31.41×Home & Garden
Building envelope56.42×Home & Garden
Iwi85.71×
The Streets60.94×Music & Radio
Elsword33.46×Games
Dog breed2.4×Pets & Animals
Minnesota2.64×Travel & Leisure
3D printing3.78×Technology & Electronics
Building-integrated photovoltaics25.38×Home & Garden
Christmas Gifts7.02×Kids & Family
Anal gland28.44×Pets & Animals
Guy Fieri3.29×Movies & TV
Staycation2.77×Home & Garden
JcrOffroad17.57×Shopping
Bank account1.76×Business & Career
Perris, California14.85×Travel & Leisure
Justice1.99×Politics & Society
JDSU2.12×Business & Career
Piz Buin68.22×Beauty & Wellness
Magazine (band)3.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chris Lake audience
TraitClusterScore
Early Adopter MentalityPOWER1.97
SustainabilityBALANCE1.89
LGBTQ+ IdentityOPEN1.61
Urban LifestyleOPEN1.59
ExtroversionTHRILL1.44
Sports ActivityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Chris Lake
CountryShare
United States62.9%
Canada7.6%
United Kingdom6.6%

See Chris Lake audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Chris Lake have in United States?

Chris Lake has an estimated audience of 364,869 people in United States, concentrated in California and New York.

What is the gender split and age of Chris Lake fans?

48.8% of Chris Lake fans are female, 51.2% are male, with an average age of 33.2 years.

Which brands do Chris Lake fans like most?

Chris Lake fans show strongest brand affinity for Home construction (31.41×), Building envelope (56.42×), and Iwi (85.71×) over the country average.

Where do Chris Lake fans live in United States?

Chris Lake fans in United States are most concentrated in California (reach 103,374), New York (reach 59,002), and Texas (reach 37,561). These three regions account for the largest share of the active audience.

What other brands do Chris Lake fans also like?

Beyond Chris Lake itself, the audience over-indexes on Building envelope (56.42×), Iwi (85.71×), The Streets (60.94×), and Elsword (33.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chris Lake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.