Clay County, Missouri Audience in United States

Clay County, Missouri logo

Clay County, Missouri has an estimated audience of 862,691 people in United States. 64.5% are female, 35.5% are male, average age 41.4. Top regions: Florida, Missouri, Kentucky. Top brand affinities: ARCO, Acoustic music, Overtone, JTG, Brittney Griner.

The average Clay County, Missouri fan in United States is 41.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Missouri, Kentucky. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Clay County, Missouri audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Clay County, Missouri fans

Demographic split for Clay County, Missouri audience in United States
MetricValue
Female64.5%
Male35.5%
Average age41.4
Estimated audience size862,691

Audience persona

The typical Clay County, Missouri fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Clay County, Missouri in United States
RegionReachAffinity
Florida309,3385.3×
Missouri80,7925.81×
Kentucky37,2793.45×
Minnesota29,9292.42×
Texas28,9000.39×
Tennessee22,5241.3×
Georgia21,2910.8×
Kansas21,1363.11×
Alabama20,1301.67×
Indiana15,3890.98×
North Carolina14,0620.54×
California13,0920.14×
North Dakota12,8927.27×
Illinois12,4710.43×
Mississippi11,9361.68×
West Virginia11,5032.86×
New York8,9220.19×
Iowa8,7131.23×
Arkansas7,5431.06×
Virginia6,6250.32×
South Dakota6,0893.05×
Ohio5,7500.22×
Nebraska5,5221.28×
Pennsylvania4,8900.17×
Michigan4,2140.19×
South Carolina4,1050.32×
Colorado3,3080.24×
New Jersey3,1920.15×
Maryland3,1680.21×
Washington3,0760.18×
Oklahoma2,8200.29×
Louisiana2,7090.24×
Arizona2,6910.15×
Massachusetts2,6260.15×
Wisconsin2,3050.18×
Oregon1,4000.14×
Utah1,2620.16×
Connecticut1,2620.15×
Nevada1,2200.15×
Washington, District of Columbia8910.34×
New Mexico8600.2×
Idaho5710.13×
Montana5020.21×
Alaska4940.27×
Hawaii4730.13×
Maine4590.15×
New Hampshire4420.13×
Rhode Island4260.16×
Wyoming4000.31×
Vermont3870.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clay County, Missouri audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
JTG13.47×Sports
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
John Stuart Mill3.58×Politics & Society
Shelby Foote2.44×Literature
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.16×Movies & TV
Hypothec1.83×Business & Career
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
JR Aquino2.94×
Stealing Beauty2.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clay County, Missouri audience
TraitClusterScore
Design AffinityPREMIUM1.79
Family OrientationCONSERVATISM1.63
Risk AppetiteTHRILL1.59
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.39
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Clay County, Missouri
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Clay County, Missouri audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Clay County, Missouri have in United States?

Clay County, Missouri has an estimated audience of 862,691 people in United States, concentrated in Florida and Missouri.

What is the gender split and age of Clay County, Missouri fans?

64.5% of Clay County, Missouri fans are female, 35.5% are male, with an average age of 41.4 years.

Which brands do Clay County, Missouri fans like most?

Clay County, Missouri fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Clay County, Missouri fans live in United States?

Clay County, Missouri fans in United States are most concentrated in Florida (reach 309,338), Missouri (reach 80,792), and Kentucky (reach 37,279). These three regions account for the largest share of the active audience.

What other brands do Clay County, Missouri fans also like?

Beyond Clay County, Missouri itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), JTG (13.47×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clay County, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.