Clayton County, Iowa Audience in United States

Clayton County, Iowa logo

Clayton County, Iowa has an estimated audience of 391,949 people in United States. 55.1% are female, 44.9% are male, average age 37.2. Top regions: Georgia, Florida, Texas. Top brand affinities: Leprechaun, Ellen Burstyn, Colorado River, John Frusciante, WAOW.

The average Clayton County, Iowa fan in United States is 37.2 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Leprechaun, Ellen Burstyn, Colorado River, with strongest over-indexing on Leprechaun (2.9× the country average). Demographically, the Clayton County, Iowa audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Clayton County, Iowa fans

Demographic split for Clayton County, Iowa audience in United States
MetricValue
Female55.1%
Male44.9%
Average age37.2
Estimated audience size391,949

Audience persona

The typical Clayton County, Iowa fan in United States is more female, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Leprechaun.

Top regions in United States

Top regions ranked by reach for Clayton County, Iowa in United States
RegionReachAffinity
Georgia283,42923.47×
Florida29,6321.12×
Texas16,4970.49×
California14,1190.33×
North Carolina13,3751.13×
New York10,8020.49×
Alabama9,6911.77×
Virginia7,8110.82×
South Carolina7,4231.26×
Tennessee7,3340.93×
Illinois7,2510.56×
Ohio6,9530.58×
Pennsylvania5,3290.4×
Michigan5,0160.49×
Missouri4,9920.79×
Maryland4,6770.69×
Iowa4,2601.32×
Indiana4,1440.58×
New Jersey4,1270.41×
Louisiana3,9740.79×
Mississippi3,6421.13×
Kentucky3,0880.63×
Arizona3,0010.37×
Massachusetts2,6810.35×
Wisconsin2,6110.44×
Washington2,5990.33×
Colorado2,4100.39×
Arkansas2,3800.74×
Minnesota2,1160.38×
Oklahoma1,8960.44×
Connecticut1,5410.39×
Nevada1,3320.35×
Kansas1,3310.43×
Oregon1,2950.29×
Washington, District of Columbia1,0040.85×
Utah9660.28×
West Virginia7080.39×
Nebraska6520.33×
Idaho5850.3×
Delaware5310.49×
New Mexico4990.25×
Maine4540.32×
Rhode Island3760.3×
New Hampshire3580.23×
Hawaii3180.19×
Montana3130.29×
Alaska2980.35×
South Dakota2770.31×
North Dakota2700.34×
Vermont2240.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clayton County, Iowa audience
BrandAffinityCategory
Leprechaun2.9×Literature
Ellen Burstyn2.61×Movies & TV
Colorado River1.57×Travel & Leisure
John Frusciante2.84×Music & Radio
WAOW3.83×Movies & TV
Portia de Rossi1.61×Movies & TV
Better Off Dead (film)2.06×Movies & TV
Ash vs Evil Dead2.11×Movies & TV
John Stuart Mill2.73×Politics & Society
Monaco Grand Prix1.83×Sports
Stealing Beauty2.3×Movies & TV
Italian Riviera1.69×Travel & Leisure
iPEC Coaching2.27×Business & Career
William F. Buckley, Jr.2.28×
TripIt1.63×Travel & Leisure
Laura Lee1.73×Beauty & Wellness
Hollister, California1.56×Travel & Leisure
Tus, Iran1.84×Travel & Leisure
The Specials2.19×Music & Radio
Iowa Great Lakes3.25×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clayton County, Iowa audience
TraitClusterScore
Early Adopter MentalityPOWER2.14
MindfulnessBALANCE1.49
DIY MentalityTHRILL1.4
Career OrientationPOWER1.4
Family OrientationCONSERVATISM1.4
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Clayton County, Iowa
CountryShare
United States87.8%
Brazil11.9%
Germany0.2%

See Clayton County, Iowa audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Clayton County, Iowa have in United States?

Clayton County, Iowa has an estimated audience of 391,949 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Clayton County, Iowa fans?

55.1% of Clayton County, Iowa fans are female, 44.9% are male, with an average age of 37.2 years.

Which brands do Clayton County, Iowa fans like most?

Clayton County, Iowa fans show strongest brand affinity for Leprechaun (2.9×), Ellen Burstyn (2.61×), and Colorado River (1.57×) over the country average.

Where do Clayton County, Iowa fans live in United States?

Clayton County, Iowa fans in United States are most concentrated in Georgia (reach 283,429), Florida (reach 29,632), and Texas (reach 16,497). These three regions account for the largest share of the active audience.

What other brands do Clayton County, Iowa fans also like?

Beyond Clayton County, Iowa itself, the audience over-indexes on Ellen Burstyn (2.61×), Colorado River (1.57×), John Frusciante (2.84×), and WAOW (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clayton County, Iowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.