Concord, California Audience in United States

Concord, California logo

Concord, California has an estimated audience of 378,915 people in United States. 54.6% are female, 45.4% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Justice, Panama, Jura Mountains, The Diving Bell and the Butterfly, Lebanese cuisine.

The average Concord, California fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justice, Panama, Jura Mountains, with strongest over-indexing on Justice (1.69× the country average). Demographically, the Concord, California audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Concord, California fans

Demographic split for Concord, California audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.5
Estimated audience size378,915

Audience persona

The typical Concord, California fan in United States is balanced, around 40.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Concord, California in United States
RegionReachAffinity
California262,3516.3×
Texas28,3420.87×
Florida18,4570.72×
New York16,3010.77×
Arizona14,6591.89×
Washington13,8031.82×
Oregon12,5992.9×
Nevada11,1233.04×
Illinois9,8000.78×
Georgia8,5280.73×
North Carolina8,4530.74×
Ohio7,4990.64×
Pennsylvania7,2560.57×
Colorado7,0541.18×
New Jersey6,6040.69×
Virginia6,5750.71×
Utah6,0641.79×
Michigan5,9780.6×
Massachusetts5,7620.77×
Tennessee5,1960.68×
Indiana4,4680.65×
Missouri4,1470.68×
Maryland3,6750.56×
Minnesota3,3810.62×
Hawaii3,3772.07×
Wisconsin3,3000.58×
Louisiana3,2550.67×
Idaho3,2251.7×
South Carolina3,1210.55×
Oklahoma2,8980.69×
Alabama2,8950.55×
Kentucky2,5390.53×
Connecticut2,3810.63×
Kansas2,1400.72×
Arkansas1,9880.64×
Iowa1,8850.6×
New Mexico1,7250.91×
Mississippi1,4640.47×
New Hampshire1,3840.93×
Nebraska1,3550.71×
Washington, District of Columbia1,2611.11×
Montana1,0811.03×
Alaska8381.03×
Maine7740.57×
West Virginia7050.4×
Rhode Island5610.47×
North Dakota4770.61×
Delaware4310.41×
Wyoming4070.73×
South Dakota4040.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concord, California audience
BrandAffinityCategory
Justice1.69×Politics & Society
Panama1.84×Travel & Leisure
Jura Mountains9.62×Travel & Leisure
The Diving Bell and the Butterfly7.81×Movies & TV
Lebanese cuisine2.11×Food & Beverages
War on Terror2.01×Politics & Society
Tierra Cali1.53×Travel & Leisure
Biblical inspiration1.63×Politics & Society
Cacique2.06×Food & Beverages
Cacique1.96×Food & Beverages
Ayrton Senna1.67×Sports
Warning sign1.89×Cars & Mobility
Isabela (province)1.93×
Mad About You1.74×Movies & TV
Shelby Foote1.84×Literature
Italian Market, Philadelphia1.78×
Peru national football team1.52×Sports
Sin Embargo MX2.65×News
Lion of Judah1.62×
JT Paintball5.9×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concord, California audience
TraitClusterScore
Urban LifestyleOPEN1.44
Quality AwarenessPREMIUM1.42
IndulgenceJOY1.38
Early Adopter MentalityPOWER1.33
TravellingTHRILL1.29
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Concord, California
CountryShare
United States61.9%
Mexico15.6%
Brazil11.1%

See Concord, California audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Concord, California have in United States?

Concord, California has an estimated audience of 378,915 people in United States, concentrated in California and Texas.

What is the gender split and age of Concord, California fans?

54.6% of Concord, California fans are female, 45.4% are male, with an average age of 40.5 years.

Which brands do Concord, California fans like most?

Concord, California fans show strongest brand affinity for Justice (1.69×), Panama (1.84×), and Jura Mountains (9.62×) over the country average.

Where do Concord, California fans live in United States?

Concord, California fans in United States are most concentrated in California (reach 262,351), Texas (reach 28,342), and Florida (reach 18,457). These three regions account for the largest share of the active audience.

What other brands do Concord, California fans also like?

Beyond Concord, California itself, the audience over-indexes on Panama (1.84×), Jura Mountains (9.62×), The Diving Bell and the Butterfly (7.81×), and Lebanese cuisine (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concord, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.