Cook (profession) Audience in United States

Cook (profession) logo

Cook (profession) has an estimated audience of 2,842,119 people in United States. 63.5% are female, 36.5% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Bully (2011 film), Nationality, Nurse educator, Governor of Michigan.

The average Cook (profession) fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Bully (2011 film), Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cook (profession) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cook (profession) fans

Demographic split for Cook (profession) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age36.7
Estimated audience size2,842,119

Audience persona

The typical Cook (profession) fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cook (profession) in United States
RegionReachAffinity
California351,1321.12×
Texas328,5131.34×
Florida208,7161.08×
New York167,2991.05×
Illinois113,1771.2×
Georgia103,1571.18×
North Carolina101,2111.18×
Pennsylvania89,9390.94×
Michigan77,9891.05×
Virginia77,0971.11×
Ohio75,1360.86×
New Jersey71,1120.98×
Tennessee61,7521.08×
Massachusetts61,2041.09×
Washington60,0971.05×
Indiana56,6311.09×
Arizona55,0150.95×
Alabama52,9351.33×
Maryland49,0741×
Minnesota46,4171.14×
South Carolina42,7831×
Missouri41,8260.91×
Colorado39,1860.87×
Wisconsin38,0590.89×
Louisiana35,2870.96×
Connecticut32,7151.15×
Oregon32,0140.98×
Kentucky30,9510.87×
Oklahoma30,5520.97×
Mississippi26,1261.12×
Utah26,0201.02×
Nevada25,9760.95×
Kansas25,3741.13×
Arkansas23,0460.98×
Iowa20,5140.88×
New Mexico15,7981.11×
Nebraska15,3521.08×
Idaho12,9930.91×
New Hampshire12,3441.1×
West Virginia12,2500.93×
Hawaii11,1670.91×
Maine9,8240.96×
Washington, District of Columbia8,6921.02×
Rhode Island7,3180.81×
Delaware7,0360.9×
Montana5,6610.72×
South Dakota5,6090.85×
Alaska5,0570.83×
North Dakota4,6030.79×
Wyoming3,6170.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cook (profession) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Bully (2011 film)19.14×Movies & TV
Nationality5.58×Politics & Society
Nurse educator19.14×Kids & Family
Governor of Michigan14.94×Politics & Society
Progressive rock4.23×Music & Radio
Fairy godmother12.84×Literature
Goop8.68×Internet & Social Media
headspace13.67×Health
Wok9.53×Food & Beverages
Hibachi10.72×Food & Beverages
Cherish (group)14.5×Music & Radio
Google Home8.54×Technology & Electronics
Vocal harmony5.53×Music & Radio
Grace Slick10.66×Music & Radio
Grinch4.86×Movies & TV
Bank account2.67×Business & Career
Natural rubber2.05×Cars & Mobility
Hipster9.22×Politics & Society
El Paso County, Colorado11.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cook (profession) audience
TraitClusterScore
Design AffinityPREMIUM1.87
Luxury OrientationPREMIUM1.73
SustainabilityBALANCE1.42
Urban LifestyleOPEN1.42
Risk AppetiteTHRILL1.38
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Cook (profession)
CountryShare
Japan12.8%
Mexico10.2%
United States10.1%

See Cook (profession) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cook (profession) have in United States?

Cook (profession) has an estimated audience of 2,842,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Cook (profession) fans?

63.5% of Cook (profession) fans are female, 36.5% are male, with an average age of 36.7 years.

Which brands do Cook (profession) fans like most?

Cook (profession) fans show strongest brand affinity for Keene, New Hampshire (675×), Bully (2011 film) (19.14×), and Nationality (5.58×) over the country average.

Where do Cook (profession) fans live in United States?

Cook (profession) fans in United States are most concentrated in California (reach 351,132), Texas (reach 328,513), and Florida (reach 208,716). These three regions account for the largest share of the active audience.

What other brands do Cook (profession) fans also like?

Beyond Cook (profession) itself, the audience over-indexes on Bully (2011 film) (19.14×), Nationality (5.58×), Nurse educator (19.14×), and Governor of Michigan (14.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cook (profession). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.