Cult film Audience in United States

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Cult film has an estimated audience of 3,532,956 people in United States. 49.6% are female, 50.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Hemnet, Google Home, Grinch, Goop, Israel.

The average Cult film fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hemnet, Google Home, Grinch, with strongest over-indexing on Hemnet (110.96× the country average). Demographically, the Cult film audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Cult film fans

Demographic split for Cult film audience in United States
MetricValue
Female49.6%
Male50.4%
Average age41.4
Estimated audience size3,532,956

Audience persona

The typical Cult film fan in United States is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Hemnet.

Top regions in United States

Top regions ranked by reach for Cult film in United States
RegionReachAffinity
California436,9161.12×
Texas286,6440.94×
Florida187,9860.79×
New York187,1620.95×
Illinois118,3831.01×
Pennsylvania117,5450.99×
North Carolina116,1631.09×
Ohio115,6921.06×
Georgia100,9450.93×
Michigan95,9751.04×
Washington89,7801.27×
Virginia83,3820.97×
Arizona78,9911.1×
New Jersey74,9570.83×
Tennessee72,9261.03×
Colorado69,8501.25×
Massachusetts68,8670.99×
Indiana67,8061.05×
Missouri62,6161.1×
Oregon60,3061.49×
Wisconsin52,6310.99×
Maryland51,4350.85×
Minnesota50,1660.99×
Kentucky49,4461.12×
South Carolina45,8320.86×
Alabama43,9970.89×
Oklahoma43,3771.11×
Louisiana41,3570.91×
Utah37,3651.18×
Nevada31,9070.93×
Arkansas30,7931.06×
Connecticut30,3380.86×
Iowa29,7721.02×
Kansas29,7171.07×
Mississippi23,3470.8×
Idaho19,9891.13×
New Mexico18,6831.05×
Nebraska17,5850.99×
West Virginia14,5300.88×
New Hampshire13,9271×
Maine13,2041.04×
Hawaii12,1630.8×
Montana11,4791.17×
Rhode Island10,3810.92×
Washington, District of Columbia9,6870.91×
Alaska8,5811.14×
South Dakota6,6200.81×
Delaware6,5500.67×
Vermont6,3811.03×
North Dakota6,1980.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cult film audience
BrandAffinityCategory
Hemnet110.96×Home & Garden
Google Home34.48×Technology & Electronics
Grinch12.32×Movies & TV
Goop13.68×Internet & Social Media
Israel5.3×Travel & Leisure
Wok16.34×Food & Beverages
Vocal harmony8.86×Music & Radio
La Jolla16.65×Travel & Leisure
headspace14.92×Health
Kodiak, Alaska12.47×Travel & Leisure
Grace Slick12.92×Music & Radio
Google Photos3.54×Technology & Electronics
Dog breed1.61×Pets & Animals
Parral, Chihuahua20.03×Travel & Leisure
Hibachi9.55×Food & Beverages
Hitchcock (film)17.87×Movies & TV
Captain America (1990 film)5.17×Movies & TV
Gift registry14.16×Kids & Family
Cryptic crossword16.34×Technology & Electronics
Governor of Michigan7.59×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cult film audience
TraitClusterScore
ExtroversionTHRILL1.79
Early Adopter MentalityPOWER1.33
TraditionCONSERVATISM1.23
IndulgenceJOY1.16
IndividualismJOY1.09
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Cult film
CountryShare
United States40.1%
Italy17.7%
United Kingdom6.8%

See Cult film audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Cult film have in United States?

Cult film has an estimated audience of 3,532,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Cult film fans?

49.6% of Cult film fans are female, 50.4% are male, with an average age of 41.4 years.

Which brands do Cult film fans like most?

Cult film fans show strongest brand affinity for Hemnet (110.96×), Google Home (34.48×), and Grinch (12.32×) over the country average.

Where do Cult film fans live in United States?

Cult film fans in United States are most concentrated in California (reach 436,916), Texas (reach 286,644), and Florida (reach 187,986). These three regions account for the largest share of the active audience.

What other brands do Cult film fans also like?

Beyond Cult film itself, the audience over-indexes on Google Home (34.48×), Grinch (12.32×), Goop (13.68×), and Israel (5.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cult film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.