Rascasse Audience Intelligence

Cult film Audience in United States

A data profile of the people who buy, follow and care about Cult film in United States — modelled from more than twelve digital signal sources. Cult film has an estimated audience of 3,532,956 people in United States.

#4637among Topic in United States#1078in Movies & TV

The average Cult film fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christina Ricci, Kelly Osbourne, Michael Fassbender, with strongest over-indexing on Christina Ricci (23.14× the country average).

Demographically, the Cult film audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cult film fan in United States is balanced, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Christina Ricci.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cult film profile in United States.

Audience size
3.5M
in United States
Gender
49.6%♀
50.4% male
Age
41.4
average years
Country rank
#8945
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cult film fans

49.6% are female, 50.4% are male, average age 41.4.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Cult film audience in United States
MetricValue
Female49.6%
Male50.4%
Average age41.4
Estimated audience size3,532,956
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Cult film audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Cult film audience comes from United States.

Worldwide audience distribution share by country for Cult film
CountryShare
United States40.1%
Italy17.7%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cult film audience in United States is strongest.

Fig. 05

Top regions by affinity

Cult film fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K1.39×
02Colorado~70K1.19×
03Washington~80K1.18×
04Utah~40K1.16×
05Montana~10K1.14×
06Idaho~20K1.12×
07Oklahoma~40K1.11×
08Alaska~8K1.11×
09California~400K1.08×
10Missouri~60K1.08×
11Kentucky~50K1.08×
12Kansas~30K1.07×
13Maine~10K1.07×
14Arkansas~30K1.06×
15New Mexico~20K1.06×
16Tennessee~70K1.05×
17Vermont~7K1.05×
18Ohio~100K1.04×
19Arizona~80K1.04×
20New Hampshire~10K1.04×
21Iowa~30K1.03×
22Nebraska~20K1.03×
23North Carolina~100K1.01×
24Michigan~90K1.00×
25Indiana~60K1.00×
26Wisconsin~50K0.99×
27Minnesota~50K0.99×
28Nevada~30K0.99×
29Massachusetts~70K0.98×
30Pennsylvania~100K0.97×
31Rhode Island~10K0.97×
32Illinois~100K0.96×
33West Virginia~20K0.96×
34North Dakota~7K0.96×
35Virginia~80K0.93×
36Louisiana~40K0.92×
37Washington, District of Columbia~10K0.92×
38South Dakota~8K0.92×
39Alabama~40K0.91×
40Texas~300K0.90×
41New York~200K0.90×
42Connecticut~30K0.90×
43Georgia~100K0.89×
44Mississippi~30K0.89×
45South Carolina~50K0.87×
46Hawaii~10K0.87×
47Delaware~8K0.87×
48Maryland~50K0.85×
49New Jersey~70K0.82×
50Florida~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Cult film, United States
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cult film audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cult film audience
#·InterestCategoryAffinity×
01Christina RicciMovies & TV23.14×
02Michael FassbenderMovies & TV22.56×
03Kevin SmithMovies & TV17.36×
04Kelly OsbourneMusic & Radio14.63×
05The DepartedMovies & TV12.24×
06Jonah HillMovies & TV10.97×
07Steve CarellMovies & TV9.71×
08Amy AdamsMovies & TV7.68×
09Sigourney WeaverMovies & TV6.82×
10Sylvester StalloneMovies & TV6.12×
11Kat DenningsMovies & TV6.04×
12Death metalMusic & Radio5.63×
13Winona RyderMovies & TV4.79×
14Brittany SnowMovies & TV4.65×
15Jamie Lee CurtisMovies & TV4.58×
16BeetlejuiceMovies & TV4.34×
17Robert RedfordMovies & TV3.87×
18Chuck NorrisMovies & TV2.71×
19Pizza HutFood & Beverages1.87×
20SupermanMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cult film audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cult film audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Early Adopter MentalityPOWER1.27×
IndulgenceJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cult film audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Quality AwarenessPREMIUM0.69×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cult film have in United States?

Cult film has an estimated audience of 3,532,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cult film fans?

49.6% of Cult film fans are female, 50.4% are male, with an average age of 41.4 years.

03

Which brands do Cult film fans like most?

Cult film fans show strongest brand affinity for Christina Ricci (23.14×), Kelly Osbourne (14.63×), and Michael Fassbender (22.56×) over the country average.

04

Where do Cult film fans live in United States?

Cult film fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cult film fans also like?

Beyond Cult film itself, the audience over-indexes on Kelly Osbourne (14.63×), Michael Fassbender (22.56×), Jonah Hill (10.97×), and Beetlejuice (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Cult film audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cult film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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