DeBarge Audience in United States
DeBarge has an estimated audience of 338,476 people in United States. 73.1% are female, 26.9% are male, average age 44.6. Top regions: California, Texas, Louisiana. Top brand affinities: Whataburger, Mortgage insurance, Pillow, Commercial mortgage, Jack White.
The average DeBarge fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Whataburger, Mortgage insurance, Pillow, with strongest over-indexing on Whataburger (2.2× the country average). Demographically, the DeBarge audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person
Demographics of DeBarge fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 44.6 |
| Estimated audience size | 338,476 |
Audience persona
The typical DeBarge fan in United States is more female, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,408 | 1.22× |
| Texas | 30,832 | 1.06× |
| Louisiana | 25,304 | 5.8× |
| Florida | 24,019 | 1.05× |
| New York | 20,326 | 1.07× |
| Georgia | 18,614 | 1.79× |
| North Carolina | 13,551 | 1.33× |
| Illinois | 12,366 | 1.1× |
| Pennsylvania | 12,318 | 1.08× |
| Michigan | 11,964 | 1.35× |
| Ohio | 11,670 | 1.12× |
| Virginia | 10,322 | 1.25× |
| Maryland | 9,600 | 1.65× |
| New Jersey | 9,557 | 1.11× |
| Tennessee | 8,030 | 1.18× |
| South Carolina | 6,322 | 1.24× |
| Alabama | 6,060 | 1.28× |
| Missouri | 5,841 | 1.07× |
| Indiana | 5,703 | 0.92× |
| Arizona | 5,430 | 0.79× |
| Washington | 5,127 | 0.76× |
| Massachusetts | 4,938 | 0.74× |
| Kentucky | 4,604 | 1.08× |
| Nevada | 4,217 | 1.29× |
| Mississippi | 4,154 | 1.49× |
| Colorado | 3,788 | 0.71× |
| Wisconsin | 3,637 | 0.71× |
| Connecticut | 3,172 | 0.93× |
| Oklahoma | 3,168 | 0.84× |
| Arkansas | 2,938 | 1.05× |
| Minnesota | 2,807 | 0.58× |
| Oregon | 2,548 | 0.66× |
| Kansas | 2,076 | 0.78× |
| Hawaii | 1,468 | 1.01× |
| Washington, District of Columbia | 1,424 | 1.4× |
| Iowa | 1,370 | 0.49× |
| New Mexico | 1,274 | 0.75× |
| Utah | 1,256 | 0.41× |
| Delaware | 1,185 | 1.27× |
| West Virginia | 1,041 | 0.66× |
| Nebraska | 891 | 0.53× |
| Rhode Island | 849 | 0.79× |
| Idaho | 727 | 0.43× |
| New Hampshire | 596 | 0.45× |
| Maine | 515 | 0.42× |
| Alaska | 380 | 0.53× |
| Montana | 320 | 0.34× |
| Vermont | 268 | 0.45× |
| South Dakota | 229 | 0.29× |
| North Dakota | 212 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 2.2× | Food & Beverages |
| Mortgage insurance | 3.58× | Business & Career |
| Pillow | 1.6× | Home & Garden |
| Commercial mortgage | 2.73× | Business & Career |
| Jack White | 1.67× | Movies & TV |
| Brittney Griner | 2.61× | Sports |
| Paul Dano | 1.65× | Movies & TV |
| Overtone | 2.88× | Beauty & Wellness |
| REO Speedwagon | 1.58× | Music & Radio |
| Ellen Burstyn | 1.86× | Movies & TV |
| Naperville, Illinois | 1.62× | Travel & Leisure |
| Warren Zevon | 1.72× | Music & Radio |
| Iguala | 2.48× | Travel & Leisure |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 1.96× | Politics & Society |
| Leprechaun | 1.7× | Literature |
| Alan Greenspan | 2.23× | Business & Career |
| International University of Business Agriculture and Technology | 1.65× | Business & Career |
| Albert Hammond, Jr. | 3.63× | Music & Radio |
| Ash vs Evil Dead | 1.84× | Movies & TV |
| Príncipe | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.66 |
| Luxury Orientation | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.44 |
| Mindfulness | BALANCE | 1.38 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Healthy Lifestyle | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.0% |
| Germany | 3.9% |
| Italy | 1.1% |
See DeBarge audiences in other countries
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Frequently asked questions
How many fans does DeBarge have in United States?
DeBarge has an estimated audience of 338,476 people in United States, concentrated in California and Texas.
What is the gender split and age of DeBarge fans?
73.1% of DeBarge fans are female, 26.9% are male, with an average age of 44.6 years.
Which brands do DeBarge fans like most?
DeBarge fans show strongest brand affinity for Whataburger (2.2×), Mortgage insurance (3.58×), and Pillow (1.6×) over the country average.
Where do DeBarge fans live in United States?
DeBarge fans in United States are most concentrated in California (reach 45,408), Texas (reach 30,832), and Louisiana (reach 25,304). These three regions account for the largest share of the active audience.
What other brands do DeBarge fans also like?
Beyond DeBarge itself, the audience over-indexes on Mortgage insurance (3.58×), Pillow (1.6×), Commercial mortgage (2.73×), and Jack White (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DeBarge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.