A data profile of the people who buy, follow and care about Deepwater Horizon (film) in United States — modelled from more than twelve digital signal sources. Deepwater Horizon (film) has an estimated audience of 1,065,908 people in United States.
The average Deepwater Horizon (film) fan in United States is 40.4 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Mark Wahlberg, Cate Blanchett, KFC, with strongest over-indexing on Mark Wahlberg (8.5× the country average).
Demographically, the Deepwater Horizon (film) audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Deepwater Horizon (film) fan in United States is balanced, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Mark Wahlberg.
The key figures that characterise the Deepwater Horizon (film) profile in United States.
49.7% are female, 50.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.4 |
| Estimated audience size | 1,065,908 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Deepwater Horizon (film) audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.4% |
| Germany | 11.7% |
| United Kingdom | 6.9% |
Where the Deepwater Horizon (film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~30K | 1.91× | |
| 02 | Wyoming | ~2K | 1.55× | |
| 03 | North Dakota | ~3K | 1.48× | |
| 04 | Alaska | ~3K | 1.44× | |
| 05 | Mississippi | ~10K | 1.40× | |
| 06 | Oklahoma | ~20K | 1.38× | |
| 07 | Texas | ~100K | 1.35× | |
| 08 | Montana | ~4K | 1.25× | |
| 09 | Arkansas | ~10K | 1.20× | |
| 10 | Kansas | ~10K | 1.18× | |
| 11 | South Dakota | ~3K | 1.17× | |
| 12 | West Virginia | ~6K | 1.16× | |
| 13 | Alabama | ~20K | 1.14× | |
| 14 | New Mexico | ~6K | 1.14× | |
| 15 | Iowa | ~10K | 1.10× | |
| 16 | Idaho | ~6K | 1.08× | |
| 17 | Colorado | ~20K | 1.04× | |
| 18 | Nebraska | ~5K | 1.04× | |
| 19 | Missouri | ~20K | 1.03× | |
| 20 | Maine | ~4K | 1.03× | |
| 21 | Kentucky | ~10K | 1.02× | |
| 22 | Tennessee | ~20K | 0.99× | |
| 23 | Indiana | ~20K | 0.97× | |
| 24 | Wisconsin | ~20K | 0.95× | |
| 25 | New Hampshire | ~4K | 0.95× | |
| 26 | Utah | ~9K | 0.94× | |
| 27 | Ohio | ~30K | 0.91× | |
| 28 | Minnesota | ~10K | 0.91× | |
| 29 | Michigan | ~20K | 0.90× | |
| 30 | Arizona | ~20K | 0.90× | |
| 31 | South Carolina | ~10K | 0.90× | |
| 32 | North Carolina | ~30K | 0.89× | |
| 33 | Washington | ~20K | 0.88× | |
| 34 | Oregon | ~10K | 0.87× | |
| 35 | Pennsylvania | ~30K | 0.85× | |
| 36 | Illinois | ~30K | 0.82× | |
| 37 | Georgia | ~30K | 0.82× | |
| 38 | Virginia | ~20K | 0.82× | |
| 39 | Hawaii | ~4K | 0.81× | |
| 40 | Florida | ~60K | 0.78× | |
| 41 | Delaware | ~2K | 0.78× | |
| 42 | Connecticut | ~8K | 0.77× | |
| 43 | Rhode Island | ~3K | 0.75× | |
| 44 | Nevada | ~8K | 0.74× | |
| 45 | Massachusetts | ~20K | 0.73× | |
| 46 | California | ~80K | 0.70× | |
| 47 | Maryland | ~10K | 0.69× | |
| 48 | Washington, District of Columbia | ~2K | 0.69× | |
| 49 | New Jersey | ~20K | 0.65× | |
| 50 | New York | ~40K | 0.60× |
The strongest cross-interests of the Deepwater Horizon (film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cate Blanchett | Movies & TV | 12.78× | ||
| 02 | DVD player | Technology & Electronics | 11.90× | ||
| 03 | Chris Pine | Movies & TV | 10.51× | ||
| 04 | Clueless (film) | Movies & TV | 9.34× | ||
| 05 | Mark Wahlberg | Movies & TV | 8.50× | ||
| 06 | Late-night talk show | Movies & TV | 8.16× | ||
| 07 | Charlize Theron | Movies & TV | 7.44× | ||
| 08 | Chris Pratt | Movies & TV | 6.97× | ||
| 09 | Jason Statham | Movies & TV | 6.54× | ||
| 10 | Channing Tatum | Movies & TV | 6.20× | ||
| 11 | Nicolas Cage | Movies & TV | 6.12× | ||
| 12 | Tom Cruise | Movies & TV | 5.16× | ||
| 13 | Alfa Romeo | Cars & Mobility | 5.02× | ||
| 14 | Weather forecasting | Home & Garden | 4.64× | ||
| 15 | DC Comics | Literature | 4.30× | ||
| 16 | KFC | Food & Beverages | 4.18× | ||
| 17 | Internet celebrity | Internet & Social Media | 3.50× | ||
| 18 | Radio | Technology & Electronics | 3.40× | ||
| 19 | Britney Spears | Music & Radio | 2.85× | ||
| 20 | Wendy's | Food & Beverages | 2.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.24× | |
| Spirituality | BALANCE | 2.21× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.32× | |
| Luxury Orientation | PREMIUM | 0.33× | |
| Mindfulness | BALANCE | 0.39× |
Deepwater Horizon (film) has an estimated audience of 1,065,908 people in United States, concentrated in Texas and California.
49.7% of Deepwater Horizon (film) fans are female, 50.3% are male, with an average age of 40.4 years.
Deepwater Horizon (film) fans show strongest brand affinity for Mark Wahlberg (8.5×), Cate Blanchett (12.78×), and KFC (4.18×) over the country average.
Deepwater Horizon (film) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Deepwater Horizon (film) itself, the audience over-indexes on Cate Blanchett (12.78×), KFC (4.18×), Radio (3.4×), and DVD player (11.9×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Deepwater Horizon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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