Deepwater Horizon (film) Audience in United States

Deepwater Horizon (film) logo

Deepwater Horizon (film) has an estimated audience of 1,048,427 people in United States. 49.7% are female, 50.3% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Pillow, Collectable, Litter box, Governor of Michigan.

The average Deepwater Horizon (film) fan in United States is 40.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Pillow, Collectable, with strongest over-indexing on Dog breed (1.67× the country average). Demographically, the Deepwater Horizon (film) audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Deepwater Horizon (film) fans

Demographic split for Deepwater Horizon (film) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age40.4
Estimated audience size1,048,427

Audience persona

The typical Deepwater Horizon (film) fan in United States is balanced, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Deepwater Horizon (film) in United States
RegionReachAffinity
Texas128,5191.43×
California84,3110.73×
Florida56,7030.8×
New York36,9940.63×
Pennsylvania31,4070.89×
Ohio30,7410.95×
Illinois30,0330.86×
North Carolina28,5890.91×
Georgia27,9400.87×
Louisiana26,2731.94×
Michigan25,4010.93×
Tennessee21,5411.02×
Virginia21,4830.84×
Arizona19,3500.9×
Indiana19,0641×
Washington18,9710.9×
Missouri18,1051.07×
New Jersey18,0260.68×
Colorado17,4351.06×
Alabama16,7521.14×
Oklahoma16,5091.42×
Wisconsin15,4800.98×
Massachusetts15,4120.75×
South Carolina14,5050.92×
Kentucky14,0241.07×
Minnesota13,8660.92×
Maryland12,2400.68×
Mississippi11,8141.37×
Oregon10,5000.87×
Arkansas10,4251.21×
Kansas9,7361.18×
Iowa9,3231.08×
Utah8,9040.95×
Connecticut7,9720.76×
Nevada7,3920.73×
New Mexico5,9081.12×
West Virginia5,6191.15×
Nebraska5,4611.04×
Idaho5,4191.03×
New Hampshire3,8300.93×
Maine3,8041.01×
Montana3,5341.21×
Hawaii3,5070.78×
North Dakota3,0841.43×
Alaska2,9151.3×
South Dakota2,8331.17×
Wyoming2,3591.52×
Rhode Island2,3240.7×
Washington, District of Columbia2,1100.67×
Delaware2,1100.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deepwater Horizon (film) audience
BrandAffinityCategory
Dog breed1.67×Pets & Animals
Pillow2.54×Home & Garden
Collectable1.54×Kids & Family
Litter box1.97×Pets & Animals
Governor of Michigan6.36×Politics & Society
Wok5.45×Food & Beverages
Saving2.41×Business & Career
Mortgage insurance3.46×Business & Career
Panama2.5×Travel & Leisure
Goop3.35×Internet & Social Media
The Professor (Gilligan's Island)8.61×
New Home, Texas14.23×Travel & Leisure
headspace5.48×Health
David Yurman1.61×Fashion & Accessoires
HEC Management School – University of Liège22.49×Business & Career
Cryptic crossword7.1×Technology & Electronics
TV Fanatic4.7×Movies & TV
Cherish (group)4.77×Music & Radio
Hawes18.85×Travel & Leisure
Temple Grandin3.28×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deepwater Horizon (film) audience
TraitClusterScore
ExtroversionTHRILL2.09
Career OrientationPOWER2.04
Convenience OrientationPREMIUM1.57
DIY MentalityTHRILL1.42
TraditionCONSERVATISM1.41
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Deepwater Horizon (film)
CountryShare
United States41.8%
Germany12.2%
United Kingdom7.6%

See Deepwater Horizon (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Deepwater Horizon (film) have in United States?

Deepwater Horizon (film) has an estimated audience of 1,048,427 people in United States, concentrated in Texas and California.

What is the gender split and age of Deepwater Horizon (film) fans?

49.7% of Deepwater Horizon (film) fans are female, 50.3% are male, with an average age of 40.4 years.

Which brands do Deepwater Horizon (film) fans like most?

Deepwater Horizon (film) fans show strongest brand affinity for Dog breed (1.67×), Pillow (2.54×), and Collectable (1.54×) over the country average.

Where do Deepwater Horizon (film) fans live in United States?

Deepwater Horizon (film) fans in United States are most concentrated in Texas (reach 128,519), California (reach 84,311), and Florida (reach 56,703). These three regions account for the largest share of the active audience.

What other brands do Deepwater Horizon (film) fans also like?

Beyond Deepwater Horizon (film) itself, the audience over-indexes on Pillow (2.54×), Collectable (1.54×), Litter box (1.97×), and Governor of Michigan (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deepwater Horizon (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.