Dental insurance Audience in United States

Dental insurance has an estimated audience of 2,413,000 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Charizma, Ayeza Khan, THREADS AND MOTIFS, BBC URDU, KalkiFashion.com.
Dental insurance fans in United States are concentrated in Texas, with strong brand affinity for Charizma. The audience is concentrated in Texas, California, Florida. Top brand affinities include Charizma, Ayeza Khan, THREADS AND MOTIFS, with strongest over-indexing on Charizma (456.0× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Dental insurance fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,413,000 |
Audience persona
The typical Dental insurance fan in United States shows strong Spirituality tendencies and a notable affinity for Charizma.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 281,340 | 1.36× |
| California | 248,737 | 0.94× |
| Florida | 217,251 | 1.33× |
| Georgia | 130,817 | 1.76× |
| New York | 112,833 | 0.84× |
| North Carolina | 98,574 | 1.36× |
| Pennsylvania | 85,862 | 1.06× |
| Illinois | 81,598 | 1.02× |
| Ohio | 73,930 | 0.99× |
| Tennessee | 62,139 | 1.28× |
| Virginia | 59,764 | 1.02× |
| Michigan | 54,780 | 0.87× |
| Alabama | 52,703 | 1.56× |
| South Carolina | 50,734 | 1.4× |
| New Jersey | 49,289 | 0.8× |
| Louisiana | 48,186 | 1.55× |
| Missouri | 45,037 | 1.16× |
| Arizona | 44,413 | 0.9× |
| Indiana | 40,389 | 0.92× |
| Maryland | 39,932 | 0.96× |
| Mississippi | 39,066 | 1.97× |
| Washington | 37,492 | 0.77× |
| Kentucky | 34,464 | 1.14× |
| Wisconsin | 32,693 | 0.9× |
| Colorado | 32,629 | 0.86× |
| Massachusetts | 31,634 | 0.67× |
| Oklahoma | 28,937 | 1.08× |
| Minnesota | 27,234 | 0.79× |
| Arkansas | 26,380 | 1.33× |
| Nevada | 21,103 | 0.9× |
| Oregon | 19,067 | 0.69× |
| Utah | 18,587 | 0.86× |
| Connecticut | 18,172 | 0.75× |
| Kansas | 17,735 | 0.93× |
| Iowa | 16,673 | 0.84× |
| Nebraska | 11,641 | 0.96× |
| West Virginia | 10,924 | 0.97× |
| New Mexico | 10,428 | 0.86× |
| Idaho | 9,072 | 0.75× |
| New Hampshire | 8,832 | 0.93× |
| Maine | 6,700 | 0.78× |
| Hawaii | 6,430 | 0.62× |
| Delaware | 6,063 | 0.91× |
| Rhode Island | 6,044 | 0.79× |
| North Dakota | 5,626 | 1.14× |
| Montana | 5,538 | 0.83× |
| South Dakota | 5,010 | 0.9× |
| Washington, District of Columbia | 4,886 | 0.67× |
| Wyoming | 3,521 | 0.98× |
| Alaska | 3,469 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charizma | 456.0× | Fashion & Accessoires |
| Ayeza Khan | 393.99× | Movies & TV |
| THREADS AND MOTIFS | 352.93× | Shopping |
| BBC URDU | 252.89× | Movies & TV |
| KalkiFashion.com | 229.22× | Shopping |
| Mufti | 180.54× | Politics & Society |
| Central Bank of Nigeria | 177.78× | Politics & Society |
| Venezuela national football team | 168.21× | Sports |
| Zenith Bank | 157.99× | Business & Career |
| Port Harcourt | 152.92× | Travel & Leisure |
| Paddy Power | 144.39× | Games |
| GTBank | 144.0× | Business & Career |
| Nigerian naira | 110.43× | Politics & Society |
| Hum TV | 83.68× | Movies & TV |
| TCL Corporation | 83.0× | Technology & Electronics |
| Urdu poetry | 79.33× | Literature |
| Lladró | 78.93× | Home & Garden |
| DStv | 78.72× | Movies & TV |
| Disaronno | 77.78× | Food & Beverages |
| Cinema of Nigeria | 74.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.72 |
| Risk Appetite | THRILL | 1.64 |
| Design Affinity | PREMIUM | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
| Urban Lifestyle | OPEN | 1.4 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.7% |
| Germany | 0.2% |
| Italy | 0.0% |
See Dental insurance audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dental insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.