Desi Arnaz Audience in United States

Desi Arnaz logo

Desi Arnaz has an estimated audience of 1,492,094 people in United States. 75.9% are female, 24.1% are male, average age 47.5. Top regions: California, Texas, Florida. Top brand affinities: Panama, Minnesota, Whataburger, Natural rubber, Pillow.

The average Desi Arnaz fan in United States is 47.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, Minnesota, Whataburger, with strongest over-indexing on Panama (6.94× the country average). Demographically, the Desi Arnaz audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Desi Arnaz fans

Demographic split for Desi Arnaz audience in United States
MetricValue
Female75.9%
Male24.1%
Average age47.5
Estimated audience size1,492,094

Audience persona

The typical Desi Arnaz fan in United States is more female, around 47.5 years old, with strong Family Orientation tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for Desi Arnaz in United States
RegionReachAffinity
California235,7931.44×
Texas150,4551.17×
Florida121,1421.2×
New York93,9271.13×
Illinois56,8091.14×
Pennsylvania53,8241.07×
Ohio50,1251.09×
North Carolina46,6961.04×
New Jersey46,5711.23×
Georgia44,7160.97×
Michigan42,0281.08×
Tennessee37,4021.25×
Virginia36,0450.99×
Arizona33,3571.09×
Indiana31,8391.17×
Massachusetts28,0480.95×
Missouri27,8921.16×
Washington27,3790.91×
Maryland27,1101.06×
Alabama24,3411.17×
Wisconsin24,1531.08×
South Carolina22,9641.02×
Kentucky19,9881.07×
Minnesota19,6830.92×
Colorado19,3060.82×
Oklahoma18,3971.11×
Louisiana17,8320.93×
Oregon17,0241×
Connecticut16,6581.11×
Nevada15,1131.05×
Arkansas13,5361.1×
Mississippi13,2441.08×
Utah12,9250.97×
Kansas11,9081.01×
Iowa11,1120.9×
New Mexico8,5491.14×
Idaho7,3920.99×
West Virginia7,2371.04×
Nebraska6,9260.93×
New Hampshire5,5110.94×
Maine4,7830.89×
Rhode Island4,4990.95×
Hawaii4,2280.66×
Washington, District of Columbia3,7550.84×
Delaware3,6940.9×
Montana3,0520.74×
South Dakota2,4340.71×
North Dakota2,3440.76×
Alaska2,0010.63×
Vermont1,8750.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Desi Arnaz audience
BrandAffinityCategory
Panama6.94×Travel & Leisure
Minnesota2.73×Travel & Leisure
Whataburger1.73×Food & Beverages
Natural rubber1.63×Cars & Mobility
Pillow1.67×Home & Garden
Mortgage insurance2.63×Business & Career
Mothercare1.51×Kids & Family
JTV (Indonesia)2.41×
Penn & Teller3.7×Movies & TV
St Matthew Passion18.18×
Public speaking1.56×Politics & Society
Mackenzie Foy2.99×Fashion & Accessoires
Picnic2.33×Kids & Family
Isabela (province)4.4×
REO Speedwagon2.39×Music & Radio
Paul Dano1.62×Movies & TV
Cockpit2.88×Travel & Leisure
Grand Prairie, Texas2.32×Travel & Leisure
Julius Caesar (play)1.78×
Temple Grandin2.07×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Desi Arnaz audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
Convenience OrientationPREMIUM1.59
Community OrientationOPEN1.49
TraditionCONSERVATISM1.47
Price SensitivityPREMIUM1.47
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Desi Arnaz
CountryShare
United States93.8%
Germany2.3%
Mexico1.2%

See Desi Arnaz audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Desi Arnaz have in United States?

Desi Arnaz has an estimated audience of 1,492,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Desi Arnaz fans?

75.9% of Desi Arnaz fans are female, 24.1% are male, with an average age of 47.5 years.

Which brands do Desi Arnaz fans like most?

Desi Arnaz fans show strongest brand affinity for Panama (6.94×), Minnesota (2.73×), and Whataburger (1.73×) over the country average.

Where do Desi Arnaz fans live in United States?

Desi Arnaz fans in United States are most concentrated in California (reach 235,793), Texas (reach 150,455), and Florida (reach 121,142). These three regions account for the largest share of the active audience.

What other brands do Desi Arnaz fans also like?

Beyond Desi Arnaz itself, the audience over-indexes on Minnesota (2.73×), Whataburger (1.73×), Natural rubber (1.63×), and Pillow (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Desi Arnaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.