Direct deposit Audience in United States

Direct deposit logo

Direct deposit has an estimated audience of 2,595,009 people in United States. 47.6% are female, 52.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Racing, Overboard (film), ABC 7 Chicago, Alaskan Husky.

The average Direct deposit fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Racing, Overboard (film), with strongest over-indexing on Combat sport (1.57× the country average). Demographically, the Direct deposit audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Direct deposit fans

Demographic split for Direct deposit audience in United States
MetricValue
Female47.6%
Male52.4%
Average age37.6
Estimated audience size2,595,009

Audience persona

The typical Direct deposit fan in United States is balanced, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Direct deposit in United States
RegionReachAffinity
California223,0700.78×
Texas215,3780.97×
Florida162,5430.93×
New York123,2840.85×
Georgia119,1461.49×
North Carolina96,9391.24×
Ohio85,2121.07×
Illinois83,7820.97×
Pennsylvania81,9240.94×
Michigan78,9771.16×
Tennessee73,2971.41×
Louisiana66,9542×
Alabama66,1601.82×
Indiana58,1481.23×
Virginia58,0030.92×
South Carolina57,6731.48×
Mississippi57,0672.67×
Missouri50,2821.2×
New Jersey49,1620.74×
Arizona48,5820.92×
Kentucky45,5861.4×
Arkansas42,0091.96×
Oklahoma41,1791.43×
Maryland39,5990.89×
Washington35,7770.69×
Massachusetts28,4590.56×
Wisconsin27,9490.72×
Colorado27,0490.66×
Nevada26,7511.07×
Minnesota24,7220.66×
Oregon23,8630.8×
New Mexico20,9821.61×
Connecticut18,3160.7×
Kansas17,4200.85×
West Virginia16,8281.39×
Iowa16,7840.79×
Utah9,8380.42×
Idaho9,7020.75×
Nebraska8,9010.68×
Hawaii8,2040.74×
Maine6,8770.74×
Delaware6,2670.88×
Rhode Island5,5320.67×
Montana5,1640.72×
New Hampshire4,9370.48×
Washington, District of Columbia4,9140.63×
South Dakota4,3210.72×
Alaska3,9590.71×
North Dakota3,5860.67×
Wyoming2,8060.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Direct deposit audience
BrandAffinityCategory
Combat sport1.57×Sports
Racing2.01×Cars & Mobility
Overboard (film)3.22×Movies & TV
ABC 7 Chicago1.62×Movies & TV
Alaskan Husky5.88×Pets & Animals
Buying a House2.34×Home & Garden
CAC 401.69×Business & Career
Ohio State Buckeyes women's basketball3.71×Sports
CAC 401.54×Business & Career
Chili con carne2.26×Food & Beverages
Graham Greene1.7×Literature
Shahid Kapoor3.46×Movies & TV
WSVN1.91×Movies & TV
Enrique Hernández (baseball)3.9×Sports
Overtone2.3×Beauty & Wellness
Commercial mortgage1.54×Business & Career
Empire Records2.48×Movies & TV
WKRN-TV1.53×Movies & TV
Ohio State Buckeyes women's basketball2.77×Sports
Lebanese cuisine1.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Direct deposit audience
TraitClusterScore
Quality AwarenessPREMIUM1.62
Need for SecurityCONSERVATISM1.34
Career OrientationPOWER1.31
Urban LifestyleOPEN1.17
Family OrientationCONSERVATISM1.08
ExtroversionTHRILL0.95

Worldwide distribution

Worldwide audience distribution share by country for Direct deposit
CountryShare
United States89.5%
Australia2.7%
Canada2.1%

See Direct deposit audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Direct deposit have in United States?

Direct deposit has an estimated audience of 2,595,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Direct deposit fans?

47.6% of Direct deposit fans are female, 52.4% are male, with an average age of 37.6 years.

Which brands do Direct deposit fans like most?

Direct deposit fans show strongest brand affinity for Combat sport (1.57×), Racing (2.01×), and Overboard (film) (3.22×) over the country average.

Where do Direct deposit fans live in United States?

Direct deposit fans in United States are most concentrated in California (reach 223,070), Texas (reach 215,378), and Florida (reach 162,543). These three regions account for the largest share of the active audience.

What other brands do Direct deposit fans also like?

Beyond Direct deposit itself, the audience over-indexes on Racing (2.01×), Overboard (film) (3.22×), ABC 7 Chicago (1.62×), and Alaskan Husky (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Direct deposit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.