Rascasse Audience Intelligence

Do the Right Thing Audience in United States

A data profile of the people who buy, follow and care about Do the Right Thing in United States — modelled from more than twelve digital signal sources. Do the Right Thing has an estimated audience of 2,166,683 people in United States.

#788among Movie / TV Show / Series in United States#2033in Movies & TV

The average Do the Right Thing fan in United States is 47.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Thandie Newton, Danny DeVito, Debra Messing, with strongest over-indexing on Thandie Newton (119.76× the country average).

Demographically, the Do the Right Thing audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Do the Right Thing fan in United States is balanced, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Do the Right Thing profile in United States.

Audience size
2.2M
in United States
Gender
54.0%♀
46.0% male
Age
47.8
average years
Country rank
#13376
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Do the Right Thing viewers

54.0% are female, 46.0% are male, average age 47.8.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Do the Right Thing audience in United States
MetricValue
Female54.0%
Male46.0%
Average age47.8
Estimated audience size2,166,683
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Do the Right Thing audience in United States
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4923%
50+44%
Fig. 04

Worldwide distribution

57.7%

of the worldwide Do the Right Thing audience comes from United States.

Worldwide audience distribution share by country for Do the Right Thing
CountryShare
United States57.7%
United Kingdom5.9%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Do the Right Thing audience in United States is strongest.

Fig. 05

Top regions by affinity

Do the Right Thing fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.04×
02Washington, District of Columbia~10K1.89×
03New Jersey~70K1.44×
04Maryland~50K1.44×
05Connecticut~30K1.38×
06Massachusetts~50K1.36×
07Rhode Island~9K1.32×
08Vermont~5K1.32×
09California~300K1.26×
10Illinois~90K1.26×
11Pennsylvania~90K1.24×
12Georgia~80K1.23×
13North Carolina~70K1.17×
14Virginia~60K1.17×
15Delaware~6K1.15×
16Oregon~30K1.12×
17Louisiana~30K1.05×
18Michigan~60K1.04×
19Washington~40K1.02×
20Ohio~60K1.00×
21Maine~7K0.98×
22Missouri~30K0.96×
23New Hampshire~8K0.96×
24Colorado~30K0.95×
25South Carolina~30K0.95×
26Minnesota~30K0.95×
27Texas~200K0.93×
28Florida~100K0.92×
29Tennessee~40K0.90×
30Nevada~20K0.90×
31Wisconsin~30K0.88×
32Kentucky~20K0.88×
33Indiana~30K0.87×
34Alabama~20K0.87×
35Arkansas~10K0.86×
36Mississippi~10K0.86×
37Arizona~40K0.85×
38Oklahoma~20K0.84×
39New Mexico~8K0.83×
40Kansas~10K0.82×
41Nebraska~8K0.81×
42Iowa~10K0.79×
43Hawaii~7K0.75×
44Alaska~3K0.75×
45Montana~4K0.74×
46Utah~10K0.73×
47West Virginia~7K0.72×
48North Dakota~3K0.70×
49Idaho~7K0.65×
50South Dakota~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Do the Right Thing, United States
0.65×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Do the Right Thing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Do the Right Thing audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV119.76×
02ITV (TV channel)Movies & TV66.49×
03Debra MessingMovies & TV57.25×
04Danny DeVitoMovies & TV37.32×
05Tim RobbinsMovies & TV36.97×
06Ashton KutcherMovies & TV31.30×
07Hollywood Walk of FameMovies & TV28.85×
08Avast!Technology & Electronics25.61×
09John TravoltaMovies & TV20.80×
10Tim AllenMovies & TV20.62×
11Seth GreenMovies & TV20.00×
12HomecomingKids & Family14.13×
13Josh DuhamelFashion & Accessoires14.00×
14Langston HughesLiterature14.00×
15Taye DiggsMovies & TV13.43×
16Kerry WashingtonMovies & TV11.73×
17Halle BerryMovies & TV10.87×
18Chris TuckerMovies & TV8.98×
19Eddie MurphyMovies & TV6.11×
20Robert RedfordMovies & TV4.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Do the Right Thing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Do the Right Thing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Career OrientationPOWER1.89×
IndividualismJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Do the Right Thing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Pet OwnershipJOY0.75×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Do the Right Thing have in United States?

Do the Right Thing has an estimated audience of 2,166,683 people in United States, concentrated in California and New York.

02

What is the gender split and age of Do the Right Thing viewers?

54.0% of Do the Right Thing fans are female, 46.0% are male, with an average age of 47.8 years.

03

Which brands do Do the Right Thing fans like most?

Do the Right Thing fans show strongest brand affinity for Thandie Newton (119.76×), Danny DeVito (37.32×), and Debra Messing (57.25×) over the country average.

04

Where do Do the Right Thing fans live in United States?

Do the Right Thing fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Do the Right Thing fans also like?

Beyond Do the Right Thing itself, the audience over-indexes on Danny DeVito (37.32×), Debra Messing (57.25×), Ashton Kutcher (31.3×), and John Travolta (20.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Do the Right Thing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Do the Right Thing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →