Do the Right Thing Audience in United States

Do the Right Thing logo

Do the Right Thing has an estimated audience of 2,033,433 people in United States. 54.0% are female, 46.0% are male, average age 47.8. Top regions: California, New York, Texas. Top brand affinities: Google Photos, How to Rock, Israel, Del Mar Fairgrounds, Natural rubber.

The average Do the Right Thing fan in United States is 47.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Photos, How to Rock, Israel, with strongest over-indexing on Google Photos (3.26× the country average). Demographically, the Do the Right Thing audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Do the Right Thing fans

Demographic split for Do the Right Thing audience in United States
MetricValue
Female54.0%
Male46.0%
Average age47.8
Estimated audience size2,033,433

Audience persona

The typical Do the Right Thing fan in United States is balanced, around 47.8 years old, with strong Extroversion tendencies and a notable affinity for Google Photos.

Top regions in United States

Top regions ranked by reach for Do the Right Thing in United States
RegionReachAffinity
California306,0041.37×
New York242,4872.13×
Texas164,7250.94×
Florida133,8150.97×
Illinois90,5841.34×
Pennsylvania86,4731.26×
Georgia77,4621.24×
North Carolina74,6011.22×
New Jersey73,7141.43×
Ohio66,5211.06×
Virginia60,6441.22×
Massachusetts56,4551.41×
Michigan56,0331.05×
Maryland49,5711.42×
Washington43,9131.08×
Tennessee35,8250.88×
Arizona33,9610.82×
Indiana32,6670.88×
Missouri29,9240.91×
Colorado29,6590.93×
Connecticut29,2551.43×
South Carolina28,9000.94×
Louisiana27,7481.06×
Oregon26,4521.13×
Minnesota26,0750.89×
Wisconsin26,0640.85×
Alabama23,4070.82×
Kentucky22,7940.89×
Nevada18,0670.92×
Oklahoma17,2450.76×
Arkansas14,1840.85×
Mississippi13,4160.8×
Iowa13,1730.79×
Utah12,7710.7×
Kansas12,4400.78×
Washington, District of Columbia12,0731.98×
Rhode Island8,6601.34×
New Mexico8,2750.81×
Nebraska7,6240.75×
New Hampshire7,4900.93×
Maine7,1900.99×
Idaho6,1190.6×
West Virginia6,0280.64×
Hawaii5,9720.68×
Delaware5,9491.06×
Vermont5,1671.45×
Montana3,8710.69×
Alaska2,3390.54×
North Dakota2,1600.52×
South Dakota2,0950.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Do the Right Thing audience
BrandAffinityCategory
Google Photos3.26×Technology & Electronics
How to Rock26.4×Movies & TV
Israel2.33×Travel & Leisure
Del Mar Fairgrounds27.09×Sports
Natural rubber1.6×Cars & Mobility
Jingoism1.59×Politics & Society
Lulu 黃路梓茵1.96×Movies & TV
3D printing1.7×Technology & Electronics
JamBase7.18×Music & Radio
Final Fantasy VII (Famicom)8.43×Games
Cam Ward2×Sports
Home staging2.62×Home & Garden
Steampunk2.27×Fashion & Accessoires
Corona (band)2.59×Music & Radio
Anderson Silva (kickboxer)4.6×Sports
Krasnodar12.51×Travel & Leisure
Jeep Grand Cherokee (WJ)2.68×Cars & Mobility
Urban horticulture1.52×Home & Garden
The Nice Guys3.41×Movies & TV
Hamleys India33.84×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Do the Right Thing audience
TraitClusterScore
ExtroversionTHRILL1.46
Community OrientationOPEN1.45
SustainabilityBALANCE1.39
Career OrientationPOWER1.37
IndividualismJOY1.32
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Do the Right Thing
CountryShare
United States56.8%
United Kingdom6.4%
Australia3.5%

See Do the Right Thing audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Do the Right Thing have in United States?

Do the Right Thing has an estimated audience of 2,033,433 people in United States, concentrated in California and New York.

What is the gender split and age of Do the Right Thing fans?

54.0% of Do the Right Thing fans are female, 46.0% are male, with an average age of 47.8 years.

Which brands do Do the Right Thing fans like most?

Do the Right Thing fans show strongest brand affinity for Google Photos (3.26×), How to Rock (26.4×), and Israel (2.33×) over the country average.

Where do Do the Right Thing fans live in United States?

Do the Right Thing fans in United States are most concentrated in California (reach 306,004), New York (reach 242,487), and Texas (reach 164,725). These three regions account for the largest share of the active audience.

What other brands do Do the Right Thing fans also like?

Beyond Do the Right Thing itself, the audience over-indexes on How to Rock (26.4×), Israel (2.33×), Del Mar Fairgrounds (27.09×), and Natural rubber (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Do the Right Thing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.