Donovan Audience in United States

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Donovan has an estimated audience of 551,559 people in United States. 43.3% are female, 56.7% are male, average age 41.0. Top regions: California, Florida, New York. Top brand affinities: Pediatric Hematology and Oncology, Scratching post, Dog breed, Elsword, Google Photos.

The average Donovan fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Pediatric Hematology and Oncology, Scratching post, Dog breed, with strongest over-indexing on Pediatric Hematology and Oncology (24.67× the country average). Demographically, the Donovan audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Donovan fans

Demographic split for Donovan audience in United States
MetricValue
Female43.3%
Male56.7%
Average age41.0
Estimated audience size551,559

Audience persona

The typical Donovan fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Pediatric Hematology and Oncology.

Top regions in United States

Top regions ranked by reach for Donovan in United States
RegionReachAffinity
California61,9291.02×
Florida47,0141.26×
New York39,5541.28×
Texas33,8970.71×
New Jersey24,0701.72×
Ohio19,8701.17×
Pennsylvania18,1100.98×
Illinois18,0480.98×
Massachusetts14,9631.38×
North Carolina14,0990.85×
Georgia13,8790.82×
Michigan13,7940.96×
Washington12,3641.12×
Virginia11,5450.86×
Arizona10,4590.93×
Connecticut9,7041.75×
Missouri9,6281.08×
Tennessee9,4930.86×
Indiana9,0830.9×
Oregon8,5721.36×
Colorado8,1860.94×
Wisconsin8,1850.99×
Maryland7,9310.84×
Minnesota7,7820.98×
South Carolina6,6210.8×
Kansas6,6211.52×
Louisiana6,2360.88×
Kentucky6,1420.89×
Alabama5,4010.7×
Oklahoma5,1160.84×
Nevada4,4710.84×
Arkansas3,6490.8×
Utah3,4640.7×
Iowa3,4620.76×
New Hampshire2,8831.33×
New Mexico2,8581.03×
Maine2,6961.36×
Mississippi2,6820.59×
Nebraska2,3360.84×
Rhode Island2,3041.31×
Idaho2,2300.81×
West Virginia1,9820.77×
Vermont1,9752.04×
Montana1,7511.14×
Hawaii1,6940.71×
Delaware1,6661.09×
Washington, District of Columbia1,5130.91×
Alaska9120.77×
South Dakota8770.69×
North Dakota6210.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Donovan audience
BrandAffinityCategory
Pediatric Hematology and Oncology24.67×Health
Scratching post15.05×Pets & Animals
Dog breed1.71×Pets & Animals
Elsword19.82×Games
Google Photos2.48×Technology & Electronics
Rosie the Riveter16.34×Business & Career
Israel1.71×Travel & Leisure
Home Delivery2.49×Food & Beverages
JibJab4.27×Internet & Social Media
KiwiCo5.09×Kids & Family
Home staging3.64×Home & Garden
Monogram2.5×Home & Garden
Alaskan Husky9.85×Pets & Animals
Nipsey Hussle3.54×Music & Radio
Jekalyn Carr10.83×Music & Radio
Noodle (Gorillaz)1.95×Music & Radio
Hideo Nomo9.64×Sports
Wedgwood8.2×Home & Garden
Hog Hunting1.54×Sports
On the Border Mexican Grill & Cantina3.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Donovan audience
TraitClusterScore
PatriotismCONSERVATISM2.11
SpiritualityBALANCE1.21
Family OrientationCONSERVATISM1.17
MindfulnessBALANCE1.15
Need for SecurityCONSERVATISM1.15
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Donovan
CountryShare
United States34.0%
Australia15.0%
United Kingdom11.4%

See Donovan audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Donovan have in United States?

Donovan has an estimated audience of 551,559 people in United States, concentrated in California and Florida.

What is the gender split and age of Donovan fans?

43.3% of Donovan fans are female, 56.7% are male, with an average age of 41.0 years.

Which brands do Donovan fans like most?

Donovan fans show strongest brand affinity for Pediatric Hematology and Oncology (24.67×), Scratching post (15.05×), and Dog breed (1.71×) over the country average.

Where do Donovan fans live in United States?

Donovan fans in United States are most concentrated in California (reach 61,929), Florida (reach 47,014), and New York (reach 39,554). These three regions account for the largest share of the active audience.

What other brands do Donovan fans also like?

Beyond Donovan itself, the audience over-indexes on Scratching post (15.05×), Dog breed (1.71×), Elsword (19.82×), and Google Photos (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Donovan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.