Rascasse Audience Intelligence

Donovan Audience in United States

A data profile of the people who buy, follow and care about Donovan in United States — modelled from more than twelve digital signal sources. Donovan has an estimated audience of 519,210 people in United States.

#796among Singer-songwriter in United States#8662among Person in United States#5003in Music & Radio

The average Donovan fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Yoko Ono, Roy Orbison, The Kinks, with strongest over-indexing on Yoko Ono (29.26× the country average).

Demographically, the Donovan audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Donovan fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Yoko Ono.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Donovan profile in United States.

Audience size
519K
in United States
Gender
43.3%♀
56.7% male
Age
41.0
average years
Country rank
#35823
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Donovan fans

43.3% are female, 56.7% are male, average age 41.0.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Donovan audience in United States
MetricValue
Female43.3%
Male56.7%
Average age41.0
Estimated audience size519,210
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Donovan audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4920%
50+25%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Donovan audience comes from United States.

Worldwide audience distribution share by country for Donovan
CountryShare
United States32.2%
Australia15.6%
United Kingdom12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Donovan audience in United States is strongest.

Fig. 05

Top regions by affinity

Donovan fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.80×
02Connecticut~9K1.65×
03New Jersey~20K1.64×
04Kansas~6K1.48×
05New Hampshire~3K1.33×
06Massachusetts~10K1.30×
07Oregon~8K1.30×
08Maine~3K1.28×
09Rhode Island~2K1.26×
10Florida~50K1.23×
11New York~40K1.22×
12Delaware~2K1.16×
13Ohio~20K1.14×
14Washington~10K1.08×
15Illinois~20K1.07×
16Missouri~10K1.07×
17Montana~2K1.05×
18New Mexico~3K1.03×
19Arizona~10K0.98×
20California~60K0.97×
21Pennsylvania~20K0.97×
22Minnesota~8K0.96×
23Wisconsin~8K0.95×
24Michigan~10K0.94×
25Indiana~9K0.94×
26Louisiana~7K0.94×
27Colorado~8K0.93×
28Kentucky~6K0.92×
29Alaska~1K0.90×
30Idaho~2K0.88×
31Washington, District of Columbia~1K0.88×
32Maryland~8K0.87×
33Nebraska~2K0.87×
34South Dakota~1K0.87×
35Tennessee~9K0.85×
36Nevada~5K0.85×
37Arkansas~4K0.85×
38North Carolina~10K0.84×
39Virginia~10K0.84×
40Oklahoma~5K0.84×
41West Virginia~2K0.83×
42Georgia~10K0.82×
43South Carolina~7K0.82×
44North Dakota<1K0.81×
45Iowa~4K0.80×
46Hawaii~2K0.80×
47Alabama~6K0.77×
48Utah~4K0.73×
49Mississippi~3K0.73×
50Texas~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Donovan, United States
0.72×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Donovan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Donovan audience
#·InterestCategoryAffinity×
01The KinksMusic & Radio59.91×
02Roy OrbisonMusic & Radio33.72×
03Yoko OnoMusic & Radio29.26×
04Elvis CostelloMusic & Radio24.79×
05Chuck BerryMusic & Radio23.00×
06Ringo StarrMusic & Radio16.65×
07Paul SimonMusic & Radio14.54×
08Kris KristoffersonMusic & Radio13.28×
09Neil YoungMusic & Radio9.96×
10Jimi HendrixMusic & Radio9.49×
11John LennonMusic & Radio9.38×
12John TravoltaMovies & TV8.28×
13The Beach BoysMusic & Radio6.67×
14Genesis (band)Music & Radio5.59×
15Sustainable energyHome & Garden4.27×
16QVCMovies & TV4.07×
17Renewable energyBusiness & Career3.82×
18FedExBusiness & Career3.61×
19Mortgage loansBusiness & Career2.91×
20PinterestInternet & Social Media1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Donovan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Donovan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.91×
Convenience OrientationPREMIUM1.82×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Donovan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Donovan have in United States?

Donovan has an estimated audience of 519,210 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Donovan fans?

43.3% of Donovan fans are female, 56.7% are male, with an average age of 41.0 years.

03

Which brands do Donovan fans like most?

Donovan fans show strongest brand affinity for Yoko Ono (29.26×), Roy Orbison (33.72×), and The Kinks (59.91×) over the country average.

04

Where do Donovan fans live in United States?

Donovan fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Donovan fans also like?

Beyond Donovan itself, the audience over-indexes on Roy Orbison (33.72×), The Kinks (59.91×), Ringo Starr (16.65×), and Chuck Berry (23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Donovan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Donovan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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