Driveway Audience in United States

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Driveway has an estimated audience of 7,097,495 people in United States. 46.0% are female, 54.0% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Driveway fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Driveway audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Driveway fans

Demographic split for Driveway audience in United States
MetricValue
Female46.0%
Male54.0%
Average age43.9
Estimated audience size7,097,495

Audience persona

The typical Driveway fan in United States is balanced, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Driveway in United States
RegionReachAffinity
California757,6520.97×
Texas707,5471.16×
Florida555,2141.16×
New York369,2170.93×
Georgia298,9871.37×
Pennsylvania257,8161.08×
Michigan221,9711.2×
North Carolina210,7520.99×
Illinois199,6650.84×
New Jersey194,4421.08×
Ohio188,7200.86×
Virginia169,7770.98×
Tennessee157,8231.11×
Alabama155,4451.57×
Arizona146,1061.01×
South Carolina126,1831.18×
Louisiana125,2851.37×
Oregon124,7631.53×
Washington122,4460.86×
Missouri110,2090.96×
Mississippi109,5171.87×
Indiana105,3900.81×
Maryland98,8690.81×
Wisconsin95,7160.9×
Massachusetts92,0580.66×
Arkansas82,8011.42×
Colorado82,3940.74×
Nevada82,3481.2×
Kentucky77,2040.87×
Minnesota73,8370.73×
Oklahoma65,5770.83×
Connecticut63,8640.9×
Kansas53,9920.97×
New Mexico50,7731.43×
Iowa48,5760.83×
West Virginia38,5081.17×
Utah34,9190.55×
Idaho32,1320.9×
Nebraska27,7810.78×
Montana27,2941.39×
Maine22,8060.9×
New Hampshire22,1330.79×
Washington, District of Columbia22,0211.03×
Delaware18,2050.93×
North Dakota15,0931.04×
Rhode Island13,8420.61×
Hawaii12,7790.42×
South Dakota12,6890.77×
Alaska11,9140.78×
Wyoming10,5411×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Driveway audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Unique Gifts1.54×Shopping
Parral, Chihuahua8.99×Travel & Leisure
Birthday Gifts1.6×Kids & Family
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
MK1.72×Music & Radio
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.85×Food & Beverages
Flash memory1.6×Technology & Electronics
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Northrop Grumman2.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Driveway audience
TraitClusterScore
Need for SecurityCONSERVATISM1.46
Quality AwarenessPREMIUM1.42
IndulgenceJOY1.23
DIY MentalityTHRILL1.18
Family OrientationCONSERVATISM1.18
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Driveway
CountryShare
United States52.8%
United Kingdom19.3%
Canada6.3%

See Driveway audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Driveway have in United States?

Driveway has an estimated audience of 7,097,495 people in United States, concentrated in California and Texas.

What is the gender split and age of Driveway fans?

46.0% of Driveway fans are female, 54.0% are male, with an average age of 43.9 years.

Which brands do Driveway fans like most?

Driveway fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Driveway fans live in United States?

Driveway fans in United States are most concentrated in California (reach 757,652), Texas (reach 707,547), and Florida (reach 555,214). These three regions account for the largest share of the active audience.

What other brands do Driveway fans also like?

Beyond Driveway itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Driveway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.