Driveways Audience in United States
Driveways has an estimated audience of 1,019,673 people in United States. 46.3% are female, 53.7% are male, average age 40.8. Top brand affinities: Hebe, Keene, New Hampshire, Dog breed, Bully (2011 film), Mackenzie Foy.
Top brand affinities include Hebe, Keene, New Hampshire, Dog breed, with strongest over-indexing on Hebe (50.75× the country average). Demographically, the Driveways audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Driveways fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 40.8 |
| Estimated audience size | 1,019,673 |
Audience persona
The typical Driveways fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Hebe.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 50.75× | Home & Garden |
| Keene, New Hampshire | 115.54× | Travel & Leisure |
| Dog breed | 4.03× | Pets & Animals |
| Bully (2011 film) | 20× | Movies & TV |
| Mackenzie Foy | 20× | Fashion & Accessoires |
| Personality | 14.77× | Business & Career |
| Emperor Entertainment Group | 27.33× | Business & Career |
| Nia Jax | 18.39× | Sports |
| Nationality | 3.85× | Politics & Society |
| Product design | 3.18× | Business & Career |
| Cryptic crossword | 23.88× | Technology & Electronics |
| Laneige | 7.05× | Beauty & Wellness |
| EL FINANCIERO | 20× | Business & Career |
| Home construction | 1.74× | Home & Garden |
| Yoga Journal | 20× | Sports |
| Minnesota | 1.69× | Travel & Leisure |
| The Halal Guys | 5.74× | Food & Beverages |
| Corona (band) | 4.83× | Music & Radio |
| UK garage | 4.31× | Music & Radio |
| Dental hygienist | 5.04× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Tradition | CONSERVATISM | 1.28 |
| Design Affinity | PREMIUM | 1.22 |
| Spirituality | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.5% |
| United Kingdom | 14.3% |
| Australia | 7.8% |
See Driveways audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Driveways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.