Rascasse Audience Intelligence

Driveways Audience in United States

A data profile of the people who buy, follow and care about Driveways in United States — modelled from more than twelve digital signal sources. Driveways has an estimated audience of 994,642 people in United States.

#58among Punk in United States#5305among Person in United States#3076in Music & Radio

The average Driveways fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sex and the City, Forest Whitaker, BoJack Horseman, with strongest over-indexing on Sex and the City (30.02× the country average).

Demographically, the Driveways audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Driveways fan in United States is more male, around 35.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Sex and the City.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Driveways profile in United States.

Audience size
995K
in United States
Gender
40.0%♀
60.0% male
Age
35.7
average years
Country rank
#23746
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Driveways fans

40.0% are female, 60.0% are male, average age 35.7.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Driveways audience in United States
MetricValue
Female40.0%
Male60.0%
Average age35.7
Estimated audience size994,642
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Driveways audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Driveways audience comes from United States.

Worldwide audience distribution share by country for Driveways
CountryShare
United States49.4%
United Kingdom25.4%
Australia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Driveways audience in United States is strongest.

Fig. 05

Top regions by affinity

Driveways fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.74×
02Montana~4K1.61×
03New Mexico~7K1.52×
04Oregon~20K1.47×
05New Jersey~30K1.37×
06Michigan~30K1.36×
07Alabama~20K1.34×
08West Virginia~6K1.30×
09Louisiana~10K1.24×
10Texas~100K1.19×
11Arkansas~9K1.18×
12North Dakota~2K1.18×
13Florida~70K1.16×
14Nevada~10K1.15×
15California~100K1.14×
16Georgia~30K1.14×
17Pennsylvania~30K1.10×
18New York~60K1.07×
19Wyoming~1K1.07×
20Virginia~20K1.05×
21Tennessee~20K1.03×
22Maine~3K1.01×
23Delaware~3K0.99×
24South Dakota~2K0.95×
25Arizona~20K0.94×
26Connecticut~9K0.94×
27South Carolina~10K0.92×
28Alaska~2K0.92×
29Kentucky~10K0.91×
30Maryland~10K0.90×
31Washington~20K0.89×
32Idaho~4K0.89×
33Wisconsin~10K0.88×
34Oklahoma~9K0.87×
35Iowa~7K0.87×
36Kansas~6K0.85×
37Minnesota~10K0.82×
38Colorado~10K0.80×
39North Carolina~20K0.79×
40Missouri~10K0.79×
41Rhode Island~2K0.79×
42New Hampshire~3K0.78×
43Ohio~20K0.77×
44Nebraska~4K0.77×
45Illinois~20K0.72×
46Hawaii~3K0.72×
47Indiana~10K0.71×
48Washington, District of Columbia~2K0.68×
49Massachusetts~10K0.65×
50Utah~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Driveways, United States
0.63×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Driveways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Driveways audience
#·InterestCategoryAffinity×
01Forest WhitakerMovies & TV61.12×
02BoJack HorsemanMovies & TV54.15×
03Devious MaidsMovies & TV51.28×
04Don CheadleMovies & TV40.04×
05Ugly BettyMovies & TV39.92×
06Wilmer ValderramaMovies & TV39.05×
07WaterworldMovies & TV32.86×
08Terrence HowardMovies & TV31.25×
09Sex and the CityMovies & TV30.02×
10Laurence FishburneMovies & TV29.10×
11Christopher WalkenMovies & TV27.91×
12Bob's BurgersMovies & TV27.75×
13America FerreraMovies & TV27.70×
14Gilmore GirlsMovies & TV25.44×
15Queen LatifahMusic & Radio22.33×
16Patricia ArquetteMovies & TV22.13×
17Black Mirror (TV series)Movies & TV21.53×
18Jonah HillMovies & TV19.47×
19Black Panther (film)Movies & TV18.29×
20Diane KeatonMovies & TV13.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Driveways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Driveways audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
SpiritualityBALANCE1.49×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Driveways audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Healthy LifestyleBALANCE0.74×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Driveways have in United States?

Driveways has an estimated audience of 994,642 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Driveways fans?

40.0% of Driveways fans are female, 60.0% are male, with an average age of 35.7 years.

03

Which brands do Driveways fans like most?

Driveways fans show strongest brand affinity for Sex and the City (30.02×), Forest Whitaker (61.12×), and BoJack Horseman (54.15×) over the country average.

04

Where do Driveways fans live in United States?

Driveways fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Driveways fans also like?

Beyond Driveways itself, the audience over-indexes on Forest Whitaker (61.12×), BoJack Horseman (54.15×), Diane Keaton (13.91×), and Bob's Burgers (27.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Driveways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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