Earl Sweatshirt Audience in United States

Earl Sweatshirt logo

Earl Sweatshirt has an estimated audience of 790,057 people in United States. 45.7% are female, 54.3% are male, average age 30.5. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Tezz, Combat sport, REC TEC Grills, Harlow.

The average Earl Sweatshirt fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Tezz, Combat sport, with strongest over-indexing on Dog breed (2.63× the country average). Demographically, the Earl Sweatshirt audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Earl Sweatshirt fans

Demographic split for Earl Sweatshirt audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.5
Estimated audience size790,057

Audience persona

The typical Earl Sweatshirt fan in United States is balanced, around 30.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Earl Sweatshirt in United States
RegionReachAffinity
California142,9361.65×
Texas79,6911.17×
New York63,1401.43×
Florida53,1500.99×
Georgia33,1421.36×
Illinois32,0711.22×
North Carolina29,4251.24×
Pennsylvania28,9931.09×
Ohio25,7451.06×
New Jersey23,4211.17×
Virginia21,7231.13×
Michigan21,2671.03×
Maryland20,3471.5×
Washington18,1201.14×
Massachusetts17,8431.15×
Arizona17,0021.05×
Tennessee14,8430.94×
Indiana13,9890.97×
Louisiana12,4631.22×
Colorado12,3260.99×
Missouri12,0870.95×
South Carolina12,0351.01×
Oregon10,8591.2×
Minnesota10,4430.92×
Nevada10,3591.36×
Alabama9,8200.89×
Wisconsin9,7360.82×
Connecticut9,3221.18×
Kentucky8,9350.9×
Oklahoma8,5900.98×
Utah5,7550.81×
Arkansas5,7350.88×
Mississippi5,6420.87×
Kansas4,9820.8×
Iowa4,8560.75×
Nebraska3,6800.93×
New Mexico3,6610.92×
Washington, District of Columbia3,4581.46×
Idaho2,9120.73×
Rhode Island2,8021.11×
Hawaii2,6400.78×
Delaware2,6231.2×
West Virginia2,6090.71×
Maine2,2910.81×
New Hampshire2,2550.72×
Montana1,4200.65×
Alaska1,3260.78×
Vermont1,1270.81×
South Dakota9760.53×
North Dakota8160.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earl Sweatshirt audience
BrandAffinityCategory
Dog breed2.63×Pets & Animals
Tezz14.27×Movies & TV
Combat sport2.93×Sports
REC TEC Grills30.8×Sports
Harlow18.76×Travel & Leisure
John Havlicek22.59×Sports
Elsword23.44×Games
No Escape (1994 film)15.32×Movies & TV
Tepatitlán42.18×Travel & Leisure
Product design2.58×Business & Career
Home construction1.79×Home & Garden
UK garage6.68×Music & Radio
Electrolyte5.51×Health
Bank account2.71×Business & Career
Wim Hof12.52×Sports
Voter registration4.44×Politics & Society
Yahoo Sports Fantasy5.8×
Iron Man (film)3.73×Movies & TV
Jax Teller13.71×Movies & TV
Kelli O'Hara12.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earl Sweatshirt audience
TraitClusterScore
Luxury OrientationPREMIUM3.48
LGBTQ+ IdentityOPEN3.18
Risk AppetiteTHRILL1.86
Early Adopter MentalityPOWER1.69
Community OrientationOPEN1.54
SustainabilityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Earl Sweatshirt
CountryShare
United States57.9%
United Kingdom4.8%
Japan4.3%

See Earl Sweatshirt audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Earl Sweatshirt have in United States?

Earl Sweatshirt has an estimated audience of 790,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Earl Sweatshirt fans?

45.7% of Earl Sweatshirt fans are female, 54.3% are male, with an average age of 30.5 years.

Which brands do Earl Sweatshirt fans like most?

Earl Sweatshirt fans show strongest brand affinity for Dog breed (2.63×), Tezz (14.27×), and Combat sport (2.93×) over the country average.

Where do Earl Sweatshirt fans live in United States?

Earl Sweatshirt fans in United States are most concentrated in California (reach 142,936), Texas (reach 79,691), and New York (reach 63,140). These three regions account for the largest share of the active audience.

What other brands do Earl Sweatshirt fans also like?

Beyond Earl Sweatshirt itself, the audience over-indexes on Tezz (14.27×), Combat sport (2.93×), REC TEC Grills (30.8×), and Harlow (18.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earl Sweatshirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.