East Texas Audience in United States

East Texas logo

East Texas has an estimated audience of 1,455,846 people in United States. 54.7% are female, 45.3% are male, average age 38.9. Top regions: Texas, North Carolina, California. Top brand affinities: Nebraska, WESH, Diane Sawyer, Leverage (TV series), Israeli cuisine.

The average East Texas fan in United States is 38.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, California. Top brand affinities include Nebraska, WESH, Diane Sawyer, with strongest over-indexing on Nebraska (4.51× the country average). Demographically, the East Texas audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of East Texas fans

Demographic split for East Texas audience in United States
MetricValue
Female54.7%
Male45.3%
Average age38.9
Estimated audience size1,455,846

Audience persona

The typical East Texas fan in United States is balanced, around 38.9 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for East Texas in United States
RegionReachAffinity
Texas865,0186.91×
North Carolina586,02713.38×
California88,6410.55×
Florida42,2170.43×
Pennsylvania41,0580.84×
New York36,2900.45×
Louisiana31,4861.68×
Georgia26,2810.59×
Illinois26,2720.54×
Oklahoma23,3281.44×
Virginia23,2210.65×
Arizona19,3960.65×
Tennessee19,2280.66×
Ohio18,2330.41×
Washington18,1690.62×
Colorado18,0410.79×
Arkansas16,7101.39×
New Jersey15,8360.43×
Missouri15,3310.65×
Michigan14,9590.39×
Massachusetts12,8370.45×
South Carolina12,5920.57×
Alabama11,2730.55×
Maryland11,1370.44×
Indiana10,6850.4×
Kentucky10,2040.56×
Oregon10,1490.61×
Utah9,4160.72×
Kansas9,2980.81×
Minnesota9,2410.44×
Mississippi8,8210.74×
New Mexico8,4231.15×
Wisconsin8,1650.37×
Nevada7,7110.55×
Connecticut6,8150.47×
Iowa6,1980.52×
Idaho4,8460.66×
Nebraska3,9740.54×
Hawaii3,4010.54×
West Virginia3,2130.47×
Washington, District of Columbia2,8650.65×
Montana2,7950.69×
Alaska2,5650.82×
New Hampshire2,3820.42×
Maine2,2140.42×
Wyoming1,7330.8×
South Dakota1,6550.49×
Delaware1,5260.38×
North Dakota1,5220.51×
Rhode Island1,4480.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Texas audience
BrandAffinityCategory
Nebraska4.51×Travel & Leisure
WESH1.53×Movies & TV
Diane Sawyer2.67×Movies & TV
Leverage (TV series)1.67×Movies & TV
Israeli cuisine1.96×Food & Beverages
Cockpit1.54×Travel & Leisure
Cultural studies1.86×Business & Career
George Mikan2.81×Sports
JBS USA1.77×Food & Beverages
Caesarea2.46×Travel & Leisure
James Stewart, Jr.2.88×Sports
Star Trek: Insurrection1.78×Movies & TV
Cagayan1.61×Travel & Leisure
Ub Iwerks1.59×Literature
Jbc1.73×Kids & Family
Davao Region1.67×Travel & Leisure
Summer Days (And Summer Nights!!)1.61×Music & Radio
Larry Mullen, Jr.1.54×Music & Radio
Gran Chaco1.52×Travel & Leisure
WKMG-TV1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Texas audience
TraitClusterScore
DIY MentalityTHRILL1.27
Need for SecurityCONSERVATISM1.23
TraditionCONSERVATISM1.19
IndividualismJOY1.16
Career OrientationPOWER1.15
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for East Texas
CountryShare
United States99.6%
Australia0.2%
Germany0.2%

See East Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does East Texas have in United States?

East Texas has an estimated audience of 1,455,846 people in United States, concentrated in Texas and North Carolina.

What is the gender split and age of East Texas fans?

54.7% of East Texas fans are female, 45.3% are male, with an average age of 38.9 years.

Which brands do East Texas fans like most?

East Texas fans show strongest brand affinity for Nebraska (4.51×), WESH (1.53×), and Diane Sawyer (2.67×) over the country average.

Where do East Texas fans live in United States?

East Texas fans in United States are most concentrated in Texas (reach 865,018), North Carolina (reach 586,027), and California (reach 88,641). These three regions account for the largest share of the active audience.

What other brands do East Texas fans also like?

Beyond East Texas itself, the audience over-indexes on WESH (1.53×), Diane Sawyer (2.67×), Leverage (TV series) (1.67×), and Israeli cuisine (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.