El Centro, California Audience in United States

El Centro, California logo

El Centro, California has an estimated audience of 746,930 people in United States. 63.9% are female, 36.1% are male, average age 34.0. Top regions: California, Texas, Virginia. Top brand affinities: Spinal muscular atrophy, JTV (Indonesia), iZombie, Mad About You, Penn & Teller.

The average El Centro, California fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Spinal muscular atrophy, JTV (Indonesia), iZombie, with strongest over-indexing on Spinal muscular atrophy (6.2× the country average). Demographically, the El Centro, California audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of El Centro, California fans

Demographic split for El Centro, California audience in United States
MetricValue
Female63.9%
Male36.1%
Average age34.0
Estimated audience size746,930

Audience persona

The typical El Centro, California fan in United States is more female, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Spinal muscular atrophy.

Top regions in United States

Top regions ranked by reach for El Centro, California in United States
RegionReachAffinity
California254,5343.1×
Texas62,4300.97×
Virginia41,2432.27×
Washington, District of Columbia34,03015.16×
Arizona23,8601.56×
Massachusetts22,5941.54×
Washington19,2871.29×
Maryland18,8291.47×
New York18,0180.43×
Idaho12,6793.38×
Florida12,5390.25×
Kansas12,2802.09×
New Mexico10,1992.72×
West Virginia8,6822.5×
North Carolina8,3000.37×
Illinois8,2230.33×
Missouri7,6130.63×
Ohio7,1860.31×
Pennsylvania7,0350.28×
Colorado6,6010.56×
Utah5,9280.89×
New Jersey5,2220.27×
Nevada5,1350.71×
Georgia5,0060.22×
Michigan4,1330.21×
Oregon3,9700.46×
Oklahoma3,9160.47×
Louisiana3,7960.39×
Minnesota3,4090.32×
Tennessee3,3670.22×
South Carolina3,0740.27×
Wisconsin2,7470.24×
Indiana2,7340.2×
Alabama2,1810.21×
Kentucky1,8480.2×
Mississippi1,6340.27×
Iowa1,6220.26×
Connecticut1,5430.21×
Arkansas1,4990.24×
Nebraska1,4750.39×
Hawaii1,1710.36×
Rhode Island1,0730.45×
Montana8900.43×
New Hampshire7890.27×
Alaska5650.35×
Maine4500.17×
South Dakota4110.24×
Delaware3880.19×
North Dakota3460.23×
Wyoming2990.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for El Centro, California audience
BrandAffinityCategory
Spinal muscular atrophy6.2×Health
JTV (Indonesia)2.75×
iZombie5.63×Movies & TV
Mad About You5.02×Movies & TV
Penn & Teller3.1×Movies & TV
Parma3.88×Travel & Leisure
Mackenzie Foy2.36×Fashion & Accessoires
Ext JS6.42×Technology & Electronics
My Name Is Khan5.86×Movies & TV
Life of Pi1.7×Movies & TV
Toros de Tijuana4.66×Sports
Cultural studies2.04×Business & Career
The Boomtown Rats8.56×Music & Radio
Totally Spies!1.86×Movies & TV
The Tree of Life (film)1.7×Movies & TV
Stop Bullying2.3×Politics & Society
Bus Driver (video game)2.01×Games
Warminster Township, Bucks County, Pennsylvania3.66×Travel & Leisure
bumGenius4.93×Kids & Family
St Matthew Passion4.44×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by El Centro, California audience
TraitClusterScore
Need for SecurityCONSERVATISM1.1
Risk AppetiteTHRILL1.03
Price SensitivityPREMIUM0.98
Urban LifestyleOPEN0.97
TravellingTHRILL0.97
Social Media UsageJOY0.87

Worldwide distribution

Worldwide audience distribution share by country for El Centro, California
CountryShare
United States41.3%
Mexico20.2%
Spain10.5%

See El Centro, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does El Centro, California have in United States?

El Centro, California has an estimated audience of 746,930 people in United States, concentrated in California and Texas.

What is the gender split and age of El Centro, California fans?

63.9% of El Centro, California fans are female, 36.1% are male, with an average age of 34.0 years.

Which brands do El Centro, California fans like most?

El Centro, California fans show strongest brand affinity for Spinal muscular atrophy (6.2×), JTV (Indonesia) (2.75×), and iZombie (5.63×) over the country average.

Where do El Centro, California fans live in United States?

El Centro, California fans in United States are most concentrated in California (reach 254,534), Texas (reach 62,430), and Virginia (reach 41,243). These three regions account for the largest share of the active audience.

What other brands do El Centro, California fans also like?

Beyond El Centro, California itself, the audience over-indexes on JTV (Indonesia) (2.75×), iZombie (5.63×), Mad About You (5.02×), and Penn & Teller (3.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for El Centro, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.