Emeritus Audience in United States
Emeritus has an estimated audience of 480,872 people in United States. 46.4% are female, 53.6% are male, average age 41.2. Top regions: California, Texas, New York. Top brand affinities: Business English, Natural rubber, Necktie, Atkins diet, Cadillac Ranch.
The average Emeritus fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Business English, Natural rubber, Necktie, with strongest over-indexing on Business English (4.8× the country average). Demographically, the Emeritus audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person
Demographics of Emeritus fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 41.2 |
| Estimated audience size | 480,872 |
Audience persona
The typical Emeritus fan in United States is balanced, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Business English.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,314 | 1.25× |
| Texas | 33,800 | 0.82× |
| New York | 31,938 | 1.19× |
| Florida | 24,930 | 0.77× |
| Pennsylvania | 18,120 | 1.12× |
| Illinois | 17,249 | 1.08× |
| Virginia | 15,062 | 1.29× |
| Massachusetts | 14,217 | 1.5× |
| North Carolina | 14,015 | 0.97× |
| Georgia | 13,334 | 0.9× |
| New Jersey | 12,888 | 1.05× |
| Ohio | 12,819 | 0.87× |
| Michigan | 11,967 | 0.95× |
| Washington | 10,470 | 1.09× |
| Maryland | 9,819 | 1.19× |
| Tennessee | 9,084 | 0.94× |
| Arizona | 8,285 | 0.84× |
| Wisconsin | 8,029 | 1.11× |
| Colorado | 7,770 | 1.03× |
| Indiana | 7,680 | 0.87× |
| Minnesota | 7,661 | 1.11× |
| Missouri | 7,447 | 0.96× |
| Oregon | 6,030 | 1.09× |
| Alabama | 5,975 | 0.89× |
| South Carolina | 5,967 | 0.82× |
| Connecticut | 5,740 | 1.19× |
| Louisiana | 5,606 | 0.9× |
| Kentucky | 5,161 | 0.86× |
| Oklahoma | 4,438 | 0.83× |
| Utah | 3,773 | 0.88× |
| Arkansas | 3,702 | 0.93× |
| Kansas | 3,690 | 0.97× |
| Nevada | 3,551 | 0.76× |
| Iowa | 3,523 | 0.89× |
| Mississippi | 3,092 | 0.78× |
| Washington, District of Columbia | 2,826 | 1.96× |
| Idaho | 2,449 | 1.02× |
| Nebraska | 2,355 | 0.98× |
| New Hampshire | 2,277 | 1.2× |
| Hawaii | 2,036 | 0.99× |
| Maine | 1,941 | 1.13× |
| New Mexico | 1,835 | 0.76× |
| West Virginia | 1,742 | 0.78× |
| Rhode Island | 1,642 | 1.07× |
| Delaware | 1,407 | 1.06× |
| Montana | 1,139 | 0.85× |
| Vermont | 1,051 | 1.24× |
| Alaska | 997 | 0.97× |
| South Dakota | 934 | 0.84× |
| North Dakota | 724 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 4.8× | Business & Career |
| Natural rubber | 1.57× | Cars & Mobility |
| Necktie | 2.5× | Fashion & Accessoires |
| Atkins diet | 2.2× | Health |
| Cadillac Ranch | 4.86× | Cars & Mobility |
| Sears | 1.69× | Shopping |
| Hypertext | 1.84× | Technology & Electronics |
| War on Terror | 1.94× | Politics & Society |
| Al Ahly SC | 2.11× | Sports |
| Enfamil | 1.69× | Kids & Family |
| Mariel Hemingway | 2.35× | Fashion & Accessoires |
| Fast Five | 1.6× | Movies & TV |
| Parma | 2.33× | Travel & Leisure |
| Livingston County, New York | 3.18× | |
| Cadence | 1.54× | Technology & Electronics |
| Ayrton Senna | 1.55× | Sports |
| Cachorros | 1.92× | Pets & Animals |
| Cachorros | 1.83× | Pets & Animals |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 1.64× | Politics & Society |
| Jonah | 2.08× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.39 |
| Risk Appetite | THRILL | 1.75 |
| Quality Awareness | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.63 |
| Travelling | THRILL | 1.57 |
| Community Orientation | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Malaysia | 25.4% |
| India | 11.1% |
See Emeritus audiences in other countries
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Frequently asked questions
How many fans does Emeritus have in United States?
Emeritus has an estimated audience of 480,872 people in United States, concentrated in California and Texas.
What is the gender split and age of Emeritus fans?
46.4% of Emeritus fans are female, 53.6% are male, with an average age of 41.2 years.
Which brands do Emeritus fans like most?
Emeritus fans show strongest brand affinity for Business English (4.8×), Natural rubber (1.57×), and Necktie (2.5×) over the country average.
Where do Emeritus fans live in United States?
Emeritus fans in United States are most concentrated in California (reach 66,314), Texas (reach 33,800), and New York (reach 31,938). These three regions account for the largest share of the active audience.
What other brands do Emeritus fans also like?
Beyond Emeritus itself, the audience over-indexes on Natural rubber (1.57×), Necktie (2.5×), Atkins diet (2.2×), and Cadillac Ranch (4.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Emeritus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.