ERNEST Audience in United States
ERNEST has an estimated audience of 757,633 people in United States. 64.1% are female, 35.9% are male, average age 39.5. Top brand affinities: Volkswagen Up, Tracy Chapman, Autism Awareness, Diabetes mellitus awareness, Kia Sportage.
Top brand affinities include Volkswagen Up, Tracy Chapman, Autism Awareness, with strongest over-indexing on Volkswagen Up (68.97× the country average). Demographically, the ERNEST audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of ERNEST fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.5 |
| Estimated audience size | 757,633 |
Audience persona
The typical ERNEST fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Volkswagen Up.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Up | 68.97× | Cars & Mobility |
| Tracy Chapman | 26.34× | Music & Radio |
| Autism Awareness | 9.35× | Health |
| Diabetes mellitus awareness | 6.34× | Health |
| Kia Sportage | 18.1× | Cars & Mobility |
| Singer-songwriter | 3.46× | Music & Radio |
| Škoda Auto | 18.85× | Cars & Mobility |
| Dacia Sandero | 78.37× | Cars & Mobility |
| Shania Twain | 11.79× | Music & Radio |
| Microblogging | 6.37× | Technology & Electronics |
| Capital One | 2.81× | Business & Career |
| Melanie Lynskey | 11.13× | Movies & TV |
| Hobby Lobby | 2.28× | Home & Garden |
| Chris Stapleton | 8.66× | Music & Radio |
| Google Maps | 2.23× | Internet & Social Media |
| Willie Nelson | 5.74× | Music & Radio |
| Income tax | 6.63× | Business & Career |
| Houston Astros | 4.57× | Sports |
| Circle K | 3.76× | Shopping |
| AccuWeather | 3.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.9 |
| Extroversion | THRILL | 1.45 |
| Risk Appetite | THRILL | 1.33 |
| Family Orientation | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.29 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 55.7% |
| United States | 24.2% |
| Canada | 6.6% |
See ERNEST audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for ERNEST. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.