Rascasse Audience Intelligence

ERNEST Audience in United States

A data profile of the people who buy, follow and care about ERNEST in United States — modelled from more than twelve digital signal sources. ERNEST has an estimated audience of 779,319 people in United States.

#93among Country music in United States#6479among Person in United States#3728in Music & Radio

The average ERNEST fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tracy Chapman, Škoda Auto, Melanie Lynskey, with strongest over-indexing on Tracy Chapman (52.25× the country average).

Demographically, the ERNEST audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ERNEST fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ERNEST profile in United States.

Audience size
779K
in United States
Gender
62.4%♀
37.6% male
Age
40.5
average years
Country rank
#27937
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ERNEST fans

62.4% are female, 37.6% are male, average age 40.5.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for ERNEST audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.5
Estimated audience size779,319
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the ERNEST audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

22.4%

of the worldwide ERNEST audience comes from United States.

Worldwide audience distribution share by country for ERNEST
CountryShare
France58.1%
United States22.4%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ERNEST audience in United States is strongest.

Fig. 05

Top regions by affinity

ERNEST fans by region: top regions in United States
#RegionReachAffinity×
01California~300K3.30×
02Louisiana~20K2.03×
03Tennessee~30K2.01×
04Kentucky~10K1.32×
05Idaho~5K1.23×
06Mississippi~7K1.15×
07West Virginia~4K1.15×
08Maine~3K1.14×
09Alabama~10K1.13×
10Indiana~20K1.09×
11Oklahoma~9K1.09×
12Arkansas~7K1.08×
13Ohio~20K1.02×
14North Carolina~20K1.01×
15Missouri~10K1.00×
16South Carolina~10K1.00×
17Utah~7K1.00×
18New Mexico~4K0.98×
19New Hampshire~3K0.98×
20Pennsylvania~30K0.97×
21Georgia~20K0.96×
22North Dakota~2K0.95×
23Minnesota~10K0.93×
24Oregon~8K0.93×
25Iowa~6K0.93×
26Vermont~1K0.93×
27Wisconsin~10K0.92×
28Montana~2K0.91×
29South Dakota~2K0.91×
30Alaska~1K0.91×
31Kansas~6K0.90×
32Michigan~20K0.89×
33Nebraska~3K0.88×
34Nevada~7K0.87×
35Washington~10K0.85×
36Colorado~10K0.85×
37Rhode Island~2K0.83×
38Connecticut~6K0.81×
39Washington, District of Columbia~2K0.81×
40Delaware~2K0.81×
41Arizona~10K0.80×
42Virginia~10K0.78×
43Massachusetts~10K0.77×
44Texas~50K0.76×
45Florida~40K0.75×
46Illinois~20K0.75×
47Maryland~10K0.73×
48Hawaii~2K0.73×
49New York~30K0.72×
50New Jersey~10K0.64×
Fig. 06

Affinity by region

Affinity by region — ERNEST, United States
0.64×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ERNEST audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ERNEST audience
#·InterestCategoryAffinity×
01Tracy ChapmanMusic & Radio52.25×
02LG TVTechnology & Electronics20.00×
03Škoda AutoCars & Mobility16.76×
04Cat StevensMusic & Radio14.51×
05Melanie LynskeyMovies & TV14.31×
06Florida Georgia LineMusic & Radio11.25×
07Kane BrownMusic & Radio10.04×
08Paul SimonMusic & Radio8.83×
09Chris StapletonMusic & Radio8.56×
10John DenverMusic & Radio8.46×
11Kacey MusgravesMusic & Radio8.01×
12Waylon JenningsMusic & Radio7.87×
13Kelsea BalleriniMusic & Radio7.72×
14Toby KeithMusic & Radio6.87×
15Alan JacksonMusic & Radio6.52×
16Willie NelsonMusic & Radio5.83×
17RockabillyFashion & Accessoires2.97×
18Britney SpearsMusic & Radio2.30×
19TicketmasterTravel & Leisure2.04×
20Hobby LobbyHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ERNEST audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ERNEST audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.25×
PatriotismCONSERVATISM1.68×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ERNEST audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ERNEST have in United States?

ERNEST has an estimated audience of 779,319 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ERNEST fans?

62.4% of ERNEST fans are female, 37.6% are male, with an average age of 40.5 years.

03

Which brands do ERNEST fans like most?

ERNEST fans show strongest brand affinity for Tracy Chapman (52.25×), Škoda Auto (16.76×), and Melanie Lynskey (14.31×) over the country average.

04

Where do ERNEST fans live in United States?

ERNEST fans in United States are most concentrated in California (reach ~300K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ERNEST fans also like?

Beyond ERNEST itself, the audience over-indexes on Škoda Auto (16.76×), Melanie Lynskey (14.31×), Chris Stapleton (8.56×), and Willie Nelson (5.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See ERNEST audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ERNEST. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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