Fernet-Branca Audience in United States
Fernet-Branca has an estimated audience of 413,640 people in United States. 42.2% are female, 57.8% are male, average age 41.9. Top brand affinities: Diego Rivera, Julio Iglesias, Joan Baez, Cillian Murphy, Google Maps.
Top brand affinities include Diego Rivera, Julio Iglesias, Joan Baez, with strongest over-indexing on Diego Rivera (123.91× the country average). Demographically, the Fernet-Branca audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Fernet-Branca fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 41.9 |
| Estimated audience size | 413,640 |
Audience persona
The typical Fernet-Branca fan in United States is more male, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Diego Rivera.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diego Rivera | 123.91× | Arts & Culture |
| Julio Iglesias | 63.23× | Music & Radio |
| Joan Baez | 43.67× | Music & Radio |
| Cillian Murphy | 19.74× | Movies & TV |
| Google Maps | 6.43× | Internet & Social Media |
| CrunchBase | 90.57× | Internet & Social Media |
| Gabriel García Márquez | 91.08× | Literature |
| Tony Romo | 32.42× | Sports |
| Kia Sportage | 25.5× | Cars & Mobility |
| Isabel Allende | 49.09× | Literature |
| Carlos Rivera | 70.87× | Music & Radio |
| Carmelo Anthony | 13.87× | Sports |
| Jeff Bezos | 12.06× | Business & Career |
| Capital One | 4.02× | Business & Career |
| Circle K | 6.69× | Shopping |
| In the Heights | 32.51× | Music & Radio |
| Indeed.com | 3.62× | Business & Career |
| Danna Paola | 40.71× | Movies & TV |
| Ria Money Transfer | 30.06× | Business & Career |
| Pisco | 61.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2 |
| Luxury Orientation | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Urban Lifestyle | OPEN | 1.37 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Germany | 9.2% |
| Brazil | 8.7% |
See Fernet-Branca audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fernet-Branca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.