Fernet-Branca Audience in United States
Fernet-Branca has an estimated audience of 413,640 people in United States. 42.2% are female, 57.8% are male, average age 41.9. Top brand affinities: Space Hulk, Days Out With Kids, Elsword, Nationality, Hawaiian quilt.
Top brand affinities include Space Hulk, Days Out With Kids, Elsword, with strongest over-indexing on Space Hulk (63.23× the country average). Demographically, the Fernet-Branca audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Fernet-Branca fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 41.9 |
| Estimated audience size | 413,640 |
Audience persona
The typical Fernet-Branca fan in United States is more male, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Space Hulk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Space Hulk | 63.23× | Games |
| Days Out With Kids | 31.97× | Travel & Leisure |
| Elsword | 25.5× | Games |
| Nationality | 3.1× | Politics & Society |
| Hawaiian quilt | 49.09× | Fashion & Accessoires |
| Dog breed | 1.52× | Pets & Animals |
| Personality | 7.62× | Business & Career |
| Unique Gifts | 2.95× | Shopping |
| Steampunk | 6× | Fashion & Accessoires |
| Home construction | 1.61× | Home & Garden |
| Goop | 5.92× | Internet & Social Media |
| Birthday Gifts | 3.4× | Kids & Family |
| Glenn Danzig | 13.01× | Music & Radio |
| Hasan Minhaj | 10.07× | Movies & TV |
| Google Home | 5.8× | Technology & Electronics |
| 3D printing | 1.93× | Technology & Electronics |
| Natural rubber | 1.52× | Cars & Mobility |
| JDSU | 2.18× | Business & Career |
| Kendra Scott | 2.07× | Fashion & Accessoires |
| Hog Hunting | 2.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2 |
| Luxury Orientation | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
| Design Affinity | PREMIUM | 1.49 |
| Urban Lifestyle | OPEN | 1.37 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Germany | 9.2% |
| Brazil | 8.7% |
See Fernet-Branca audiences in other countries
More Spirits audiences in United States
- Hennessy (3,515,105)
- Don Julio (3,156,441)
- Johnnie Walker (3,048,968)
- Jameson Irish Whiskey (2,910,540)
- Smirnoff (2,447,110)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fernet-Branca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.