Rascasse Audience Intelligence

Fernet-Branca Target Market in United States

A data profile of the people who buy, follow and care about Fernet-Branca in United States — modelled from more than twelve digital signal sources. Fernet-Branca has an estimated audience of 441,822 people in United States.

#51among Spirits in United States#4063among Brand in United States#2085in Food & Beverages

The average Fernet-Branca fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Diego Rivera, Julio Iglesias, Gabriel García Márquez, with strongest over-indexing on Diego Rivera (137.64× the country average).

Demographically, the Fernet-Branca audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fernet-Branca fan in United States is more male, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Diego Rivera.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fernet-Branca profile in United States.

Audience size
442K
in United States
Gender
43.8%♀
56.2% male
Age
42.0
average years
Country rank
#39330
Brand in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fernet-Branca

43.8% are female, 56.2% are male, average age 42.0.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Fernet-Branca audience in United States
MetricValue
Female43.8%
Male56.2%
Average age42.0
Estimated audience size441,822
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Fernet-Branca audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Fernet-Branca audience comes from United States.

Worldwide audience distribution share by country for Fernet-Branca
CountryShare
United States20.5%
Germany9.4%
Brazil8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fernet-Branca audience in United States is strongest.

Fig. 05

Top regions by affinity

Fernet-Branca customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.69×
02Vermont~1K1.59×
03Colorado~9K1.44×
04New York~30K1.35×
05Massachusetts~10K1.35×
06Rhode Island~2K1.35×
07Oregon~6K1.33×
08Connecticut~5K1.31×
09Hawaii~2K1.30×
10Washington~10K1.29×
11Maine~2K1.29×
12California~60K1.27×
13Nevada~5K1.25×
14Montana~1K1.23×
15Florida~30K1.18×
16Illinois~20K1.17×
17Alaska<1K1.13×
18Wisconsin~6K1.02×
19Pennsylvania~10K1.01×
20New Hampshire~2K1.00×
21New Jersey~10K0.98×
22Virginia~10K0.98×
23Idaho~2K0.98×
24North Carolina~10K0.97×
25Tennessee~8K0.97×
26Minnesota~6K0.96×
27Arizona~8K0.92×
28Delaware~1K0.90×
29Missouri~6K0.89×
30Kansas~3K0.89×
31Maryland~6K0.88×
32South Carolina~5K0.87×
33Utah~3K0.87×
34North Dakota<1K0.87×
35Louisiana~5K0.86×
36Michigan~9K0.85×
37Nebraska~2K0.84×
38South Dakota<1K0.83×
39Georgia~10K0.80×
40Kentucky~4K0.80×
41Texas~30K0.79×
42Ohio~10K0.78×
43New Mexico~2K0.78×
44Indiana~6K0.76×
45Iowa~3K0.75×
46West Virginia~1K0.75×
47Arkansas~2K0.72×
48Alabama~4K0.70×
49Mississippi~2K0.69×
50Oklahoma~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Fernet-Branca, United States
0.68×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fernet-Branca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fernet-Branca audience
#·InterestCategoryAffinity×
01Diego RiveraArts & Culture137.64×
02Gabriel García MárquezLiterature88.34×
03PiscoFood & Beverages61.87×
04Isabel AllendeLiterature50.41×
05Julio IglesiasMusic & Radio49.74×
06Carlos RiveraMusic & Radio45.36×
07Joan BaezMusic & Radio34.84×
08In the HeightsMusic & Radio26.85×
09Danna PaolaMovies & TV26.79×
10Tony RomoSports24.75×
11Mariano'sFood & Beverages23.03×
12CampariFood & Beverages22.66×
13America FerreraMovies & TV10.92×
14Benicio del ToroMovies & TV8.99×
15Carmelo AnthonySports6.81×
16Western UnionBusiness & Career5.34×
17Sustainable energyHome & Garden4.67×
18Renewable energyBusiness & Career3.74×
19FedExBusiness & Career3.20×
20Mortgage loansBusiness & Career2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fernet-Branca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fernet-Branca audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
IndulgenceJOY1.89×
Quality AwarenessPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fernet-Branca audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
CreativityOPEN0.79×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fernet-Branca's target market in United States?

Fernet-Branca's target market in United States covers an estimated 441,822 people, concentrated in California and Florida.

02

What is the gender split and age of Fernet-Branca customers?

43.8% of the Fernet-Branca audience are female, 56.2% are male, with an average age of 42.0 years.

03

Which brands do Fernet-Branca fans like most?

Fernet-Branca fans show strongest brand affinity for Diego Rivera (137.64×), Julio Iglesias (49.74×), and Gabriel García Márquez (88.34×) over the country average.

04

Where do Fernet-Branca fans live in United States?

Fernet-Branca fans in United States are most concentrated in California (reach ~60K), Florida (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fernet-Branca fans also like?

Beyond Fernet-Branca itself, the audience over-indexes on Julio Iglesias (49.74×), Gabriel García Márquez (88.34×), Joan Baez (34.84×), and Mariano's (23.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Fernet-Branca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fernet-Branca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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