Filtration Audience in United States

Filtration logo

Filtration has an estimated audience of 2,064,678 people in United States. 42.2% are female, 57.8% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, MK.

The average Filtration fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Filtration audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Filtration fans

Demographic split for Filtration audience in United States
MetricValue
Female42.2%
Male57.8%
Average age44.4
Estimated audience size2,064,678

Audience persona

The typical Filtration fan in United States is more male, around 44.4 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Filtration in United States
RegionReachAffinity
California280,5791.24×
Texas264,4201.49×
Florida203,1651.45×
New York175,0701.52×
Georgia94,1421.48×
North Carolina86,6861.4×
Pennsylvania77,3791.11×
Illinois71,0801.03×
Ohio62,8080.99×
Virginia59,9401.19×
New Jersey58,3551.11×
Michigan54,7871.01×
Tennessee52,5241.27×
Massachusetts47,0871.16×
Indiana43,3241.15×
Arizona43,2671.03×
Washington42,0141.01×
Maryland39,8231.12×
South Carolina33,9891.09×
Louisiana33,0521.24×
Alabama31,5051.09×
Missouri29,8760.9×
Wisconsin27,6640.89×
Mississippi27,6571.63×
Kentucky27,4621.06×
Minnesota23,4160.79×
Oklahoma21,4450.94×
Colorado20,9490.64×
Connecticut19,5810.95×
Oregon19,0030.8×
Arkansas17,4371.03×
Nevada16,6950.84×
Kansas13,6060.84×
Iowa13,5630.8×
Utah13,1070.71×
West Virginia9,5751×
New Mexico9,2610.89×
Nebraska7,5270.73×
Hawaii6,9300.78×
Rhode Island6,6411.01×
Idaho5,8950.57×
New Hampshire5,8660.72×
Maine5,6610.77×
Washington, District of Columbia5,5570.9×
Delaware4,7230.83×
North Dakota4,1050.97×
Montana4,0580.71×
South Dakota4,0050.84×
Alaska3,4300.78×
Wyoming2,5820.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filtration audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
MK3.29×Music & Radio
Eurail16.57×Cars & Mobility
Unique Gifts1.62×Shopping
Parral, Chihuahua9.01×Travel & Leisure
N1 road (South Africa)2.48×Travel & Leisure
South Asian cuisine5.08×Food & Beverages
Birthday Gifts1.71×Kids & Family
Northrop Grumman3.37×Business & Career
Layne Staley3.19×Music & Radio
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
Atkins diet2.1×Health
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filtration audience
TraitClusterScore
Quality AwarenessPREMIUM1.61
Need for SecurityCONSERVATISM1.5
Convenience OrientationPREMIUM1.39
SustainabilityBALANCE1.32
DIY MentalityTHRILL1.29
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Filtration
CountryShare
United States22.5%
Pakistan9.2%
Nigeria7.4%

See Filtration audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Filtration have in United States?

Filtration has an estimated audience of 2,064,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Filtration fans?

42.2% of Filtration fans are female, 57.8% are male, with an average age of 44.4 years.

Which brands do Filtration fans like most?

Filtration fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do Filtration fans live in United States?

Filtration fans in United States are most concentrated in California (reach 280,579), Texas (reach 264,420), and Florida (reach 203,165). These three regions account for the largest share of the active audience.

What other brands do Filtration fans also like?

Beyond Filtration itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and MK (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filtration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.