Ford Flex Audience in United States

Ford Flex logo

Ford Flex has an estimated audience of 455,283 people in United States. 33.3% are female, 66.7% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Israeli cuisine, Arrietty, Hipster, Academy Award for Best Production Design, Leverage (TV series).

The average Ford Flex fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israeli cuisine, Arrietty, Hipster, with strongest over-indexing on Israeli cuisine (33.63× the country average). Demographically, the Ford Flex audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Flex fans

Demographic split for Ford Flex audience in United States
MetricValue
Female33.3%
Male66.7%
Average age38.4
Estimated audience size455,283

Audience persona

The typical Ford Flex fan in United States is more male, around 38.4 years old, with strong Need for Security tendencies and a notable affinity for Israeli cuisine.

Top regions in United States

Top regions ranked by reach for Ford Flex in United States
RegionReachAffinity
California44,4360.89×
Texas39,1951×
Florida28,2950.92×
Michigan19,8981.67×
Ohio17,6591.26×
Illinois16,1141.06×
North Carolina14,0291.02×
New York13,5490.53×
Pennsylvania13,4960.88×
Georgia13,4320.96×
Indiana11,8401.42×
Tennessee11,3731.25×
Missouri10,6551.45×
Arizona10,6401.14×
Virginia9,2880.84×
Washington8,7080.95×
Wisconsin7,7821.14×
Minnesota7,5971.16×
Kentucky7,4351.3×
South Carolina6,6780.97×
Oklahoma6,6601.32×
Alabama6,6281.04×
New Jersey6,5320.56×
Colorado6,0790.85×
Massachusetts5,6330.63×
Maryland5,2810.67×
Oregon5,1050.98×
Iowa5,0721.35×
Kansas5,0281.4×
Louisiana4,9950.85×
Arkansas4,5581.22×
Utah4,5411.11×
Nevada4,3550.99×
Mississippi3,7851.01×
Connecticut3,1520.69×
Idaho2,6861.18×
Nebraska2,5211.1×
West Virginia2,1891.03×
New Mexico2,0930.92×
Hawaii1,5760.81×
New Hampshire1,4300.8×
Maine1,4160.87×
South Dakota1,3341.27×
North Dakota1,2041.29×
Montana1,1740.93×
Alaska9170.94×
Delaware9130.73×
Rhode Island8660.6×
Washington, District of Columbia7500.55×
Wyoming5780.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Flex audience
BrandAffinityCategory
Israeli cuisine33.63×Food & Beverages
Arrietty20×Movies & TV
Hipster12.83×Politics & Society
Academy Award for Best Production Design20×Movies & TV
Leverage (TV series)7.57×Movies & TV
Babalawo30.61×
Life of Pi10.2×Movies & TV
Omaha Storm Chasers20×Sports
The Tree of Life (film)12.57×Movies & TV
Ub Iwerks28.84×Literature
Cullinan Diamond16.09×
Hammock camping6.06×Travel & Leisure
Hog Hunting2.65×Sports
N1 road (South Africa)3×Travel & Leisure
Unique Gifts1.69×Shopping
Jason Hawes18.8×Movies & TV
Summer Days (And Summer Nights!!)21.93×Music & Radio
MK2.81×Music & Radio
Racing1.63×Cars & Mobility
Flattop grill18.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Flex audience
TraitClusterScore
Need for SecurityCONSERVATISM2.34
IndulgenceJOY1.56
Quality AwarenessPREMIUM1.52
Family OrientationCONSERVATISM1.49
Risk AppetiteTHRILL1.34
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Ford Flex
CountryShare
United States58.0%
Canada9.0%
Poland6.0%

See Ford Flex audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Flex have in United States?

Ford Flex has an estimated audience of 455,283 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Flex fans?

33.3% of Ford Flex fans are female, 66.7% are male, with an average age of 38.4 years.

Which brands do Ford Flex fans like most?

Ford Flex fans show strongest brand affinity for Israeli cuisine (33.63×), Arrietty (20×), and Hipster (12.83×) over the country average.

Where do Ford Flex fans live in United States?

Ford Flex fans in United States are most concentrated in California (reach 44,436), Texas (reach 39,195), and Florida (reach 28,295). These three regions account for the largest share of the active audience.

What other brands do Ford Flex fans also like?

Beyond Ford Flex itself, the audience over-indexes on Arrietty (20×), Hipster (12.83×), Academy Award for Best Production Design (20×), and Leverage (TV series) (7.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Flex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.