Rascasse Audience Intelligence

Frank Herbert Audience in United States

A data profile of the people who buy, follow and care about Frank Herbert in United States — modelled from more than twelve digital signal sources. Frank Herbert has an estimated audience of 322,620 people in United States.

#185among Author in United States#11615among Person in United States#1185in Literature

The average Frank Herbert fan in United States is 45.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Isaac Asimov, Stargate, George Orwell, with strongest over-indexing on Isaac Asimov (123.8× the country average).

Demographically, the Frank Herbert audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frank Herbert fan in United States is more male, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Isaac Asimov.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank Herbert profile in United States.

Audience size
323K
in United States
Gender
22.4%♀
77.6% male
Age
45.4
average years
Country rank
#46536
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank Herbert fans

22.4% are female, 77.6% are male, average age 45.4.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Frank Herbert audience in United States
MetricValue
Female22.4%
Male77.6%
Average age45.4
Estimated audience size322,620
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Frank Herbert audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3916%
40-4921%
50+38%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Frank Herbert audience comes from United States.

Worldwide audience distribution share by country for Frank Herbert
CountryShare
United States34.5%
United Kingdom9.6%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank Herbert audience in United States is strongest.

Fig. 05

Top regions by affinity

Frank Herbert fans by region: top regions in United States
#RegionReachAffinity×
01Washington~10K2.14×
02Oregon~6K1.81×
03Alaska~1K1.58×
04Arizona~9K1.45×
05Utah~4K1.36×
06Colorado~6K1.27×
07Washington, District of Columbia~1K1.23×
08Idaho~2K1.17×
09Massachusetts~7K1.11×
10Alabama~5K1.10×
11Montana<1K1.08×
12Vermont<1K1.08×
13California~40K1.07×
14Maine~1K1.07×
15Virginia~8K1.04×
16Minnesota~5K1.03×
17New Mexico~2K1.00×
18New Hampshire~1K0.97×
19New York~20K0.96×
20Missouri~5K0.95×
21Oklahoma~3K0.95×
22Illinois~10K0.94×
23Wisconsin~4K0.94×
24Connecticut~3K0.94×
25Rhode Island<1K0.93×
26Pennsylvania~10K0.92×
27Tennessee~6K0.92×
28Kentucky~4K0.92×
29Kansas~2K0.92×
30Maryland~5K0.91×
31Michigan~7K0.90×
32South Dakota<1K0.90×
33North Dakota<1K0.90×
34Indiana~5K0.89×
35Arkansas~2K0.89×
36Nebraska~1K0.89×
37Hawaii~1K0.89×
38Ohio~8K0.88×
39Iowa~2K0.88×
40New Jersey~7K0.85×
41Nevada~3K0.85×
42West Virginia~1K0.85×
43North Carolina~8K0.84×
44Delaware<1K0.84×
45Georgia~8K0.83×
46Texas~20K0.79×
47Florida~20K0.77×
48South Carolina~4K0.76×
49Louisiana~3K0.74×
50Mississippi~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Frank Herbert, United States
0.73×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank Herbert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank Herbert audience
#·InterestCategoryAffinity×
01Isaac AsimovLiterature123.80×
02StargateMovies & TV54.62×
03Terry PratchettLiterature44.90×
04George OrwellLiterature42.19×
05Drain cleanerHome & Garden41.65×
06Neil GaimanLiterature33.99×
07Knight Rider (1982 TV series)Movies & TV33.73×
08Brandon SandersonLiterature31.66×
09Lost in SpaceMovies & TV31.16×
10Ender's GameLiterature28.54×
11The Hitchhiker's Guide to the GalaxyMovies & TV26.86×
12International educationBusiness & Career26.56×
13Maze Runner (film series)Movies & TV25.09×
14Battlestar GalacticaMovies & TV24.78×
15David HasselhoffMovies & TV20.00×
16Graphic novelLiterature12.29×
17Ed HarrisMovies & TV11.83×
18Extraterrestrial lifePolitics & Society11.53×
19E-book readersTechnology & Electronics6.51×
20RedditInternet & Social Media3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank Herbert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank Herbert audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.12×
IndividualismJOY2.02×
Early Adopter MentalityPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank Herbert audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
Luxury OrientationPREMIUM0.69×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank Herbert have in United States?

Frank Herbert has an estimated audience of 322,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frank Herbert fans?

22.4% of Frank Herbert fans are female, 77.6% are male, with an average age of 45.4 years.

03

Which brands do Frank Herbert fans like most?

Frank Herbert fans show strongest brand affinity for Isaac Asimov (123.8×), Stargate (54.62×), and George Orwell (42.19×) over the country average.

04

Where do Frank Herbert fans live in United States?

Frank Herbert fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Frank Herbert fans also like?

Beyond Frank Herbert itself, the audience over-indexes on Stargate (54.62×), George Orwell (42.19×), Maze Runner (film series) (25.09×), and International education (26.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frank Herbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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