Rascasse Audience Intelligence

Terry Pratchett Audience in United States

A data profile of the people who buy, follow and care about Terry Pratchett in United States — modelled from more than twelve digital signal sources. Terry Pratchett has an estimated audience of 443,580 people in United States.

#137among Author in United States#9619among Person in United States#972in Literature

The average Terry Pratchett fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dune, Artemis Fowl, Jensen Ackles, with strongest over-indexing on Dune (34.7× the country average).

Demographically, the Terry Pratchett audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Terry Pratchett fan in United States is balanced, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Dune.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terry Pratchett profile in United States.

Audience size
444K
in United States
Gender
50.8%♀
49.2% male
Age
40.9
average years
Country rank
#39237
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terry Pratchett fans

50.8% are female, 49.2% are male, average age 40.9.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Terry Pratchett audience in United States
MetricValue
Female50.8%
Male49.2%
Average age40.9
Estimated audience size443,580
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Terry Pratchett audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4920%
50+25%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Terry Pratchett audience comes from United States.

Worldwide audience distribution share by country for Terry Pratchett
CountryShare
United States25.8%
United Kingdom20.1%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terry Pratchett audience in United States is strongest.

Fig. 05

Top regions by affinity

Terry Pratchett fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K2.03×
02Oregon~10K1.90×
03Vermont~1K1.60×
04Utah~6K1.52×
05Maine~2K1.47×
06Colorado~9K1.32×
07Alaska~1K1.31×
08Idaho~3K1.23×
09Washington, District of Columbia~2K1.23×
10New Hampshire~2K1.21×
11Massachusetts~10K1.18×
12Minnesota~7K1.16×
13Montana~1K1.14×
14Missouri~7K1.05×
15Wisconsin~7K1.04×
16New Mexico~2K1.04×
17Kansas~4K1.02×
18Michigan~10K0.97×
19Virginia~10K0.97×
20Maryland~7K0.97×
21Rhode Island~1K0.96×
22Oklahoma~5K0.95×
23Iowa~3K0.94×
24Arkansas~3K0.94×
25Nebraska~2K0.94×
26Indiana~7K0.91×
27Kentucky~5K0.91×
28Connecticut~4K0.91×
29West Virginia~2K0.89×
30North Dakota<1K0.89×
31California~40K0.88×
32Ohio~10K0.88×
33Tennessee~8K0.88×
34Pennsylvania~10K0.87×
35North Carolina~10K0.85×
36South Dakota<1K0.85×
37New York~20K0.84×
38Illinois~10K0.84×
39Arizona~7K0.81×
40Delaware<1K0.81×
41Hawaii~2K0.80×
42Georgia~10K0.74×
43Alabama~5K0.74×
44Louisiana~4K0.72×
45Nevada~3K0.72×
46New Jersey~8K0.69×
47South Carolina~5K0.69×
48Mississippi~2K0.68×
49Texas~30K0.67×
50Florida~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Terry Pratchett, United States
0.60×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terry Pratchett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terry Pratchett audience
#·InterestCategoryAffinity×
01Artemis FowlMovies & TV128.22×
02Harlan EllisonLiterature75.72×
03Jules VerneLiterature73.00×
04Isaac AsimovLiterature50.28×
05Neil GaimanLiterature49.85×
06The NeverEnding Story (film)Movies & TV44.24×
07Brandon SandersonLiterature39.15×
08DuneMovies & TV34.70×
09Jared PadaleckiMovies & TV31.90×
10Serenity (film)Movies & TV30.20×
11Jensen AcklesMovies & TV29.77×
12SocratesLiterature25.91×
13Ghostbusters (franchise)Movies & TV23.52×
14Hercules (2014 film)Movies & TV22.88×
15Eyes Wide ShutMovies & TV22.32×
16Frankenstein (1931 film)Movies & TV17.99×
17Speculative fictionLiterature11.97×
18PeacemakerMovies & TV9.25×
19Limited liability companyBusiness & Career7.44×
20Harry PotterMovies & TV5.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terry Pratchett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terry Pratchett audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.48×
ExtroversionTHRILL2.41×
MindfulnessBALANCE2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terry Pratchett audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.02×
Healthy LifestyleBALANCE1.04×
TravellingTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terry Pratchett have in United States?

Terry Pratchett has an estimated audience of 443,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Terry Pratchett fans?

50.8% of Terry Pratchett fans are female, 49.2% are male, with an average age of 40.9 years.

03

Which brands do Terry Pratchett fans like most?

Terry Pratchett fans show strongest brand affinity for Dune (34.7×), Artemis Fowl (128.22×), and Jensen Ackles (29.77×) over the country average.

04

Where do Terry Pratchett fans live in United States?

Terry Pratchett fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Terry Pratchett fans also like?

Beyond Terry Pratchett itself, the audience over-indexes on Artemis Fowl (128.22×), Jensen Ackles (29.77×), Peacemaker (9.25×), and Neil Gaiman (49.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Terry Pratchett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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