George H. W. Bush Audience in United States

George H. W. Bush logo

George H. W. Bush has an estimated audience of 735,890 people in United States. 42.8% are female, 57.2% are male, average age 47.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Halsey, Oregon, Israel, Wok.

The average George H. W. Bush fan in United States is 47.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Halsey, Oregon, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the George H. W. Bush audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of George H. W. Bush fans

Demographic split for George H. W. Bush audience in United States
MetricValue
Female42.8%
Male57.2%
Average age47.4
Estimated audience size735,890

Audience persona

The typical George H. W. Bush fan in United States is more male, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for George H. W. Bush in United States
RegionReachAffinity
California73,9280.91×
Texas73,4801.16×
New York45,2291.1×
Florida42,2040.85×
Pennsylvania28,3871.15×
Illinois27,0571.1×
Ohio23,3821.03×
Georgia22,9971.01×
North Carolina22,4041.01×
Virginia21,9441.22×
Michigan20,2341.05×
New Jersey19,7181.05×
Massachusetts18,8601.3×
Maryland14,7561.17×
Tennessee14,7171×
Washington14,7021×
Indiana14,4841.08×
Arizona12,8130.85×
Missouri12,1451.02×
Wisconsin11,2881.02×
Minnesota10,8091.03×
South Carolina10,2640.93×
Colorado10,0040.86×
Alabama9,9780.97×
Kentucky9,1630.99×
Connecticut8,6011.17×
Louisiana8,3610.88×
Oklahoma8,3111.02×
Oregon7,4350.88×
Iowa6,1681.02×
Kansas5,7701×
Mississippi5,7190.94×
Arkansas5,5640.92×
Nevada5,5320.78×
Utah5,2820.8×
Washington, District of Columbia4,3121.95×
Maine3,8721.47×
Nebraska3,6650.99×
West Virginia3,3930.99×
New Hampshire3,1711.09×
Idaho3,0910.84×
Hawaii3,0610.97×
New Mexico2,5970.7×
Rhode Island2,3481×
Montana1,7600.86×
Delaware1,6680.82×
South Dakota1,4350.84×
North Dakota1,3260.88×
Vermont1,2100.94×
Alaska9980.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George H. W. Bush audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters11.96×Shopping
Halsey, Oregon20×Travel & Leisure
Israel3.02×Travel & Leisure
Wok7.67×Food & Beverages
Goma18.66×Travel & Leisure
Whataburger1.79×Food & Beverages
Layne Staley5.88×Music & Radio
Grace Slick8.13×Music & Radio
Minnesota1.55×Travel & Leisure
Alaska1.52×Travel & Leisure
Ira Glass15.29×Music & Radio
Pillow1.9×Home & Garden
Google Home5.67×Technology & Electronics
Nationality1.86×Politics & Society
Governor of Michigan6.28×Politics & Society
headspace7.51×Health
Houston County, Georgia22.9×Travel & Leisure
Jeep Wagoneer4.59×Cars & Mobility
Goop4.07×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George H. W. Bush audience
TraitClusterScore
PatriotismCONSERVATISM11.17
SpiritualityBALANCE1.85
Need for SecurityCONSERVATISM1.85
SustainabilityBALANCE1.7
Community OrientationOPEN1.63
TraditionCONSERVATISM1.61

Worldwide distribution

Worldwide audience distribution share by country for George H. W. Bush
CountryShare
United States73.9%
United Kingdom5.0%
Canada4.2%

See George H. W. Bush audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does George H. W. Bush have in United States?

George H. W. Bush has an estimated audience of 735,890 people in United States, concentrated in California and Texas.

What is the gender split and age of George H. W. Bush fans?

42.8% of George H. W. Bush fans are female, 57.2% are male, with an average age of 47.4 years.

Which brands do George H. W. Bush fans like most?

George H. W. Bush fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (11.96×), and Halsey, Oregon (20×) over the country average.

Where do George H. W. Bush fans live in United States?

George H. W. Bush fans in United States are most concentrated in California (reach 73,928), Texas (reach 73,480), and New York (reach 45,229). These three regions account for the largest share of the active audience.

What other brands do George H. W. Bush fans also like?

Beyond George H. W. Bush itself, the audience over-indexes on Urban Outfitters (11.96×), Halsey, Oregon (20×), Israel (3.02×), and Wok (7.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George H. W. Bush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.