Gesture Audience in United States

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Gesture has an estimated audience of 518,487 people in United States. 72.9% are female, 27.1% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Cachorro, Mortgage insurance, Fox & Friends, Commercial mortgage, English literature.

The average Gesture fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cachorro, Mortgage insurance, Fox & Friends, with strongest over-indexing on Cachorro (1.94× the country average). Demographically, the Gesture audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Gesture fans

Demographic split for Gesture audience in United States
MetricValue
Female72.9%
Male27.1%
Average age38.1
Estimated audience size518,487

Audience persona

The typical Gesture fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Cachorro.

Top regions in United States

Top regions ranked by reach for Gesture in United States
RegionReachAffinity
California78,5951.38×
Texas52,4981.18×
Florida39,6381.13×
New York34,1701.18×
Georgia20,0141.25×
Illinois19,0371.1×
North Carolina16,4851.06×
Pennsylvania16,1560.93×
Ohio15,3920.96×
Virginia14,6041.16×
Michigan14,4721.07×
New Jersey14,3931.09×
Washington12,0361.16×
Arizona12,0011.13×
Tennessee10,9461.05×
Maryland10,8341.22×
Massachusetts9,3720.92×
Indiana9,2960.98×
Missouri8,4811.01×
South Carolina8,3871.08×
Louisiana8,3421.25×
Minnesota7,5651.02×
Alabama7,4811.03×
Colorado7,4220.91×
Wisconsin6,7600.87×
Oregon6,2361.05×
Kentucky6,2110.96×
Oklahoma6,1361.07×
Mississippi5,3271.25×
Connecticut5,2871.02×
Nevada5,1441.03×
Arkansas4,3021.01×
Utah4,2890.92×
Kansas4,0620.99×
Iowa3,7540.88×
Hawaii2,7331.23×
New Mexico2,4870.96×
Nebraska2,3790.91×
Idaho2,2920.88×
West Virginia2,1990.91×
Washington, District of Columbia1,6451.06×
New Hampshire1,6330.8×
Rhode Island1,4840.9×
Maine1,3250.71×
Delaware1,1870.83×
Alaska1,0970.99×
Montana1,0000.7×
South Dakota8720.73×
North Dakota8500.8×
Vermont6910.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gesture audience
BrandAffinityCategory
Cachorro1.94×Pets & Animals
Mortgage insurance1.53×Business & Career
Fox & Friends1.5×Movies & TV
Commercial mortgage1.6×Business & Career
English literature1.61×Literature
Temple Grandin1.65×Literature
Ural Mountains2.81×Travel & Leisure
Tierra Cali1.53×Travel & Leisure
Mariel Hemingway1.97×Fashion & Accessoires
Brittney Griner1.5×Sports
Overtone1.73×Beauty & Wellness
Divergent series2.11×Movies & TV
Gary Clark, Jr.1.91×Music & Radio
Gemma Ward2.27×Fashion & Accessoires
John Frusciante1.65×Music & Radio
E-box1.6×Health
Cadbury World1.53×Travel & Leisure
JC Whitney1.8×Shopping
Lion of Judah1.6×
World Extreme Cagefighting1.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gesture audience
TraitClusterScore
ExtroversionTHRILL1.46
MindfulnessBALANCE1.26
Design AffinityPREMIUM1.25
Family OrientationCONSERVATISM1.22
Pet OwnershipJOY1.18
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Gesture
CountryShare
United States42.7%
Brazil7.5%
India5.5%

See Gesture audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Gesture have in United States?

Gesture has an estimated audience of 518,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Gesture fans?

72.9% of Gesture fans are female, 27.1% are male, with an average age of 38.1 years.

Which brands do Gesture fans like most?

Gesture fans show strongest brand affinity for Cachorro (1.94×), Mortgage insurance (1.53×), and Fox & Friends (1.5×) over the country average.

Where do Gesture fans live in United States?

Gesture fans in United States are most concentrated in California (reach 78,595), Texas (reach 52,498), and Florida (reach 39,638). These three regions account for the largest share of the active audience.

What other brands do Gesture fans also like?

Beyond Gesture itself, the audience over-indexes on Mortgage insurance (1.53×), Fox & Friends (1.5×), Commercial mortgage (1.6×), and English literature (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gesture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.