Gurd Audience in United States
Gurd has an estimated audience of 180,034 people in United States. 38.2% are female, 61.8% are male, average age 39.9. Top brand affinities: nbc chicago, Alaska, Nebraska, Sailor, WGN-TV.
Top brand affinities include nbc chicago, Alaska, Nebraska, with strongest over-indexing on nbc chicago (14.19× the country average). Demographically, the Gurd audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Individualism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Gurd fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.9 |
| Estimated audience size | 180,034 |
Audience persona
The typical Gurd fan in United States is more male, around 39.9 years old, with strong Individualism tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 14.19× | Movies & TV |
| Alaska | 1.57× | Travel & Leisure |
| Nebraska | 1.67× | Travel & Leisure |
| Sailor | 1.59× | Travel & Leisure |
| WGN-TV | 1.62× | Movies & TV |
| Kerala | 1.68× | Travel & Leisure |
| ABC TV | 2.73× | Movies & TV |
| Google Wallet | 1.53× | Technology & Electronics |
| Diane Sawyer | 1.57× | Movies & TV |
| Jonathan Davis | 1.68× | Music & Radio |
| William F. Buckley, Jr. | 3.46× | |
| John Key | 2.47× | Politics & Society |
| Jumia | 1.52× | Fashion & Accessoires |
| Gauri Khan | 1.61× | Movies & TV |
| Jbc | 2.47× | Kids & Family |
| The Joseph Smith Papers | 2.01× | Literature |
| Golden Gate | 1.5× | Games |
| Jc caylen | 1.83× | Internet & Social Media |
| Echorouk | 2.45× | News |
| Giuseppe Mazzini | 1.53× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.25 |
| Career Orientation | POWER | 1.15 |
| DIY Mentality | THRILL | 1.09 |
| Extroversion | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.4% |
| India | 11.8% |
| United Kingdom | 8.6% |
See Gurd audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gurd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.