Rascasse Audience Intelligence

Hanna Audience in United States

A data profile of the people who buy, follow and care about Hanna in United States — modelled from more than twelve digital signal sources. Hanna has an estimated audience of 438,395 people in United States.

#3483among Movie / TV Show / Series in United States#7315in Movies & TV

The average Hanna fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Revenge (TV series), Christopher Walken, Obsessed (2009 film), with strongest over-indexing on Revenge (TV series) (83.81× the country average).

Demographically, the Hanna audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hanna fan in United States is balanced, around 35.8 years old, with strong Spirituality tendencies and a notable affinity for Revenge (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hanna profile in United States.

Audience size
438K
in United States
Gender
50.0%♀
50.0% male
Age
35.8
average years
Country rank
#39526
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hanna viewers

50.0% are female, 50.0% are male, average age 35.8.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Hanna audience in United States
MetricValue
Female50.0%
Male50.0%
Average age35.8
Estimated audience size438,395
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Hanna audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Hanna audience comes from United States.

Worldwide audience distribution share by country for Hanna
CountryShare
United States19.7%
Germany8.3%
Brazil8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hanna audience in United States is strongest.

Fig. 05

Top regions by affinity

Hanna fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K3.19×
02Maine~5K3.06×
03Vermont~2K2.07×
04Louisiana~10K1.93×
05New Hampshire~3K1.68×
06California~80K1.58×
07Indiana~10K1.54×
08Alabama~9K1.34×
09Utah~6K1.34×
10Kansas~4K1.10×
11Oklahoma~6K1.08×
12Tennessee~10K1.05×
13Arizona~9K0.99×
14Connecticut~5K0.99×
15New York~30K0.97×
16Alaska<1K0.96×
17Massachusetts~9K0.95×
18Oregon~5K0.94×
19Pennsylvania~10K0.89×
20Washington~8K0.88×
21South Dakota<1K0.88×
22Hawaii~2K0.87×
23Texas~30K0.85×
24Rhode Island~1K0.84×
25Montana~1K0.82×
26Maryland~6K0.80×
27Minnesota~5K0.80×
28Idaho~2K0.80×
29Washington, District of Columbia~1K0.79×
30Florida~20K0.78×
31Georgia~10K0.78×
32Virginia~9K0.78×
33Ohio~10K0.77×
34New Jersey~9K0.77×
35Arkansas~3K0.77×
36Michigan~9K0.76×
37Delaware<1K0.76×
38North Carolina~10K0.75×
39Colorado~6K0.75×
40Iowa~3K0.75×
41Illinois~10K0.74×
42New Mexico~2K0.74×
43Missouri~5K0.72×
44Wisconsin~5K0.72×
45Nebraska~2K0.72×
46South Carolina~5K0.71×
47Mississippi~3K0.71×
48West Virginia~2K0.71×
49Nevada~3K0.70×
50Kentucky~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Hanna, United States
0.68×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hanna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hanna audience
#·InterestCategoryAffinity×
01Revenge (TV series)Movies & TV83.81×
02HellsingLiterature46.66×
03T. S. EliotLiterature44.36×
04The MentalistMovies & TV37.61×
05Christopher WalkenMovies & TV36.03×
06Bride WarsMovies & TV31.58×
07Christoph WaltzMovies & TV28.06×
08Anne RiceLiterature24.08×
09Kim CoatesMovies & TV21.42×
10Kobo Inc.Literature20.05×
11American Gods (TV series)Movies & TV19.18×
12InceptionMovies & TV19.08×
13Private Practice (TV series)Movies & TV19.05×
14Romeo and JulietArts & Culture15.87×
15Obsessed (2009 film)Movies & TV13.42×
16Eyes Wide ShutMovies & TV11.59×
17Band of BrothersMovies & TV10.45×
18Anna FarisMovies & TV8.26×
19StubHubTravel & Leisure7.71×
20Chicano rapMusic & Radio4.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hanna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hanna audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
Career OrientationPOWER1.43×
TraditionCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hanna audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hanna have in United States?

Hanna has an estimated audience of 438,395 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hanna viewers?

50.0% of Hanna fans are female, 50.0% are male, with an average age of 35.8 years.

03

Which brands do Hanna fans like most?

Hanna fans show strongest brand affinity for Revenge (TV series) (83.81×), Christopher Walken (36.03×), and Obsessed (2009 film) (13.42×) over the country average.

04

Where do Hanna fans live in United States?

Hanna fans in United States are most concentrated in California (reach ~80K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hanna fans also like?

Beyond Hanna itself, the audience over-indexes on Christopher Walken (36.03×), Obsessed (2009 film) (13.42×), Christoph Waltz (28.06×), and The Mentalist (37.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hanna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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