Hanna Audience in United States

Hanna logo

Hanna has an estimated audience of 465,114 people in United States. 51.8% are female, 48.2% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, College of the Holy Cross, The Halal Guys, Glossier, Guelaguetza.

The average Hanna fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, College of the Holy Cross, The Halal Guys, with strongest over-indexing on Lulu 黃路梓茵 (11.98× the country average). Demographically, the Hanna audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Hanna fans

Demographic split for Hanna audience in United States
MetricValue
Female51.8%
Male48.2%
Average age36.1
Estimated audience size465,114

Audience persona

The typical Hanna fan in United States is balanced, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Hanna in United States
RegionReachAffinity
California76,9181.5×
Texas36,0810.9×
New York27,5291.06×
Florida26,4550.84×
Pennsylvania14,5930.93×
Illinois12,1370.78×
Indiana11,9621.41×
Georgia11,7930.82×
Ohio11,6540.81×
North Carolina11,2360.8×
Louisiana11,0771.85×
Tennessee10,3511.11×
Arizona9,9781.05×
Michigan9,8690.81×
New Jersey9,5880.81×
Virginia9,4780.84×
Massachusetts9,1441×
Alabama9,0341.39×
Washington8,8170.95×
Maryland6,3410.79×
Utah5,5911.34×
Colorado5,5830.76×
Missouri5,5060.73×
Minnesota5,4310.81×
Oregon5,2510.98×
Maine5,2103.13×
Oklahoma5,2011.01×
Connecticut5,0821.09×
Wisconsin4,9940.71×
South Carolina4,9450.71×
Kansas4,3711.19×
Kentucky3,7940.65×
New Hampshire3,2451.77×
Nevada3,1620.7×
Iowa2,8060.73×
Arkansas2,7440.72×
Mississippi2,3760.62×
Vermont1,8072.21×
Idaho1,7890.77×
Hawaii1,7180.86×
New Mexico1,5940.68×
Wyoming1,5402.23×
Nebraska1,4860.64×
West Virginia1,2880.59×
Rhode Island1,1720.79×
Washington, District of Columbia1,0780.77×
Montana8810.68×
Alaska8750.88×
Delaware8430.66×
South Dakota7860.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hanna audience
BrandAffinityCategory
Lulu 黃路梓茵11.98×Movies & TV
College of the Holy Cross36.33×Business & Career
The Halal Guys13.01×Food & Beverages
Glossier10.52×Beauty & Wellness
Guelaguetza13.49×Arts & Culture
Gran Torino7.93×Movies & TV
Huda TV64.87×Movies & TV
Elsword15.55×Games
Jarabacoa29.92×Travel & Leisure
Goop4.75×Internet & Social Media
Grinch3.57×Movies & TV
Wok5.68×Food & Beverages
Holt Renfrew11.65×Shopping
Google Photos2.03×Technology & Electronics
Grace Slick6.91×Music & Radio
Zagreb14.73×Travel & Leisure
Corona (band)4.07×Music & Radio
Chromebook3.92×Technology & Electronics
Home staging3.63×Home & Garden
Personalised Gifts2.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hanna audience
TraitClusterScore
Risk AppetiteTHRILL1.46
Social Media UsageJOY1.3
TraditionCONSERVATISM1.3
ExtroversionTHRILL1.25
SpiritualityBALANCE1.22
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Hanna
CountryShare
United States22.4%
Brazil8.2%
Germany8.2%

See Hanna audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Hanna have in United States?

Hanna has an estimated audience of 465,114 people in United States, concentrated in California and Texas.

What is the gender split and age of Hanna fans?

51.8% of Hanna fans are female, 48.2% are male, with an average age of 36.1 years.

Which brands do Hanna fans like most?

Hanna fans show strongest brand affinity for Lulu 黃路梓茵 (11.98×), College of the Holy Cross (36.33×), and The Halal Guys (13.01×) over the country average.

Where do Hanna fans live in United States?

Hanna fans in United States are most concentrated in California (reach 76,918), Texas (reach 36,081), and New York (reach 27,529). These three regions account for the largest share of the active audience.

What other brands do Hanna fans also like?

Beyond Hanna itself, the audience over-indexes on College of the Holy Cross (36.33×), The Halal Guys (13.01×), Glossier (10.52×), and Guelaguetza (13.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hanna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.