Harris County, Texas Audience in United States

Harris County, Texas logo

Harris County, Texas has an estimated audience of 3,800,081 people in United States. 58.5% are female, 41.5% are male, average age 38.5. Top regions: Texas, Georgia, California. Top brand affinities: Nebraska, Leverage (TV series), Graham Greene, iZombie, Spinal muscular atrophy.

The average Harris County, Texas fan in United States is 38.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Nebraska, Leverage (TV series), Graham Greene, with strongest over-indexing on Nebraska (1.87× the country average). Demographically, the Harris County, Texas audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Harris County, Texas fans

Demographic split for Harris County, Texas audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.5
Estimated audience size3,800,081

Audience persona

The typical Harris County, Texas fan in United States is more female, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Harris County, Texas in United States
RegionReachAffinity
Texas2,850,06120.23×
Georgia293,2672.51×
California270,0220.65×
Florida181,4040.71×
New York119,1590.56×
Louisiana99,9352.04×
Illinois86,4470.68×
North Carolina61,9540.54×
Virginia57,0100.62×
Ohio51,0890.44×
Pennsylvania50,5780.4×
Arizona50,5040.65×
Washington48,4710.64×
Alabama46,5730.88×
Oklahoma45,5621.08×
Tennessee44,4850.58×
Michigan44,4370.45×
Colorado43,8130.73×
New Jersey40,1100.42×
Missouri34,8210.57×
Massachusetts31,5240.42×
Maryland31,4290.48×
Minnesota29,4570.54×
Arkansas28,9220.92×
Indiana28,6510.41×
South Carolina27,6760.48×
Mississippi27,1050.87×
Wisconsin26,4790.46×
Oregon25,3570.58×
Nevada24,0310.65×
Kansas22,0160.74×
Kentucky19,1450.4×
Utah17,6630.52×
Iowa16,4220.52×
New Mexico15,4220.81×
Connecticut14,8920.39×
Washington, District of Columbia11,9501.05×
Nebraska10,5970.56×
Idaho8,5350.45×
Hawaii6,9730.43×
West Virginia5,4720.31×
New Hampshire4,6090.31×
Maine4,0610.3×
Montana4,0200.38×
North Dakota3,9650.51×
Delaware3,8130.36×
Alaska3,6410.45×
Rhode Island3,5800.3×
South Dakota3,3410.38×
Wyoming2,3610.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harris County, Texas audience
BrandAffinityCategory
Nebraska1.87×Travel & Leisure
Leverage (TV series)1.82×Movies & TV
Graham Greene1.51×Literature
iZombie3.18×Movies & TV
Spinal muscular atrophy2×Health
Israeli cuisine1.73×Food & Beverages
Life of Pi1.51×Movies & TV
Better Off Dead (film)1.65×Movies & TV
George Mikan1.96×Sports
Lion of Judah1.58×
Caesarea2.35×Travel & Leisure
Toros de Tijuana2.08×Sports
James Stewart, Jr.2.03×Sports
Ext JS1.96×Technology & Electronics
bumGenius2.1×Kids & Family
Alexandr Dolgopolov5.26×Sports
The Boomtown Rats2.3×Music & Radio
St Matthew Passion1.71×
I-Witness1.75×Movies & TV
Jebel Ali Free Zone1.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harris County, Texas audience
TraitClusterScore
Need for SecurityCONSERVATISM1.1
Career OrientationPOWER1.07
Urban LifestyleOPEN1.05
Risk AppetiteTHRILL1.03
Price SensitivityPREMIUM1.03
DIY MentalityTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Harris County, Texas
CountryShare
United States98.6%
Mexico0.7%
United Kingdom0.5%

See Harris County, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Harris County, Texas have in United States?

Harris County, Texas has an estimated audience of 3,800,081 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Harris County, Texas fans?

58.5% of Harris County, Texas fans are female, 41.5% are male, with an average age of 38.5 years.

Which brands do Harris County, Texas fans like most?

Harris County, Texas fans show strongest brand affinity for Nebraska (1.87×), Leverage (TV series) (1.82×), and Graham Greene (1.51×) over the country average.

Where do Harris County, Texas fans live in United States?

Harris County, Texas fans in United States are most concentrated in Texas (reach 2,850,061), Georgia (reach 293,267), and California (reach 270,022). These three regions account for the largest share of the active audience.

What other brands do Harris County, Texas fans also like?

Beyond Harris County, Texas itself, the audience over-indexes on Leverage (TV series) (1.82×), Graham Greene (1.51×), iZombie (3.18×), and Spinal muscular atrophy (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harris County, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.