Harry Potter and the Deathly Hallows Audience in United States

Harry Potter and the Deathly Hallows logo

Harry Potter and the Deathly Hallows has an estimated audience of 516,151 people in United States. 65.5% are female, 34.5% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Emma Stone, Liam Neeson, Hugh Jackman, Caitriona Balfe.

The average Harry Potter and the Deathly Hallows fan in United States is 28.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Emma Stone, Liam Neeson, with strongest over-indexing on Beetlejuice (26.3× the country average). Demographically, the Harry Potter and the Deathly Hallows audience skews more female with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Harry Potter and the Deathly Hallows fans

Demographic split for Harry Potter and the Deathly Hallows audience in United States
MetricValue
Female65.5%
Male34.5%
Average age28.0
Estimated audience size516,151

Audience persona

The typical Harry Potter and the Deathly Hallows fan in United States is more female, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Harry Potter and the Deathly Hallows in United States
RegionReachAffinity
California60,1451.06×
Texas40,7110.92×
Florida31,5330.9×
New York28,1990.98×
Illinois20,5361.19×
Pennsylvania16,6200.96×
Ohio15,6920.99×
Georgia15,0860.95×
North Carolina14,8000.95×
Michigan14,1311.05×
Virginia13,2511.05×
Washington13,1991.27×
New Jersey12,1680.93×
Oregon11,5971.96×
Massachusetts10,9601.08×
Tennessee10,2260.99×
Arizona10,0980.96×
Indiana9,7211.03×
Colorado8,6781.07×
Wisconsin8,5551.1×
Missouri8,3711.01×
Minnesota8,1451.1×
Maryland8,1250.92×
Alabama7,6791.06×
Utah7,5741.64×
South Carolina6,5090.84×
Kentucky5,9020.91×
Oklahoma5,6900.99×
Connecticut5,4231.05×
Louisiana4,9950.75×
Iowa4,6481.09×
Nevada4,3890.88×
Kansas3,8920.96×
Arkansas3,8500.91×
Idaho3,1821.23×
Mississippi2,9540.69×
Nebraska2,6091.01×
New Mexico2,4040.93×
West Virginia2,0410.85×
Hawaii1,9870.9×
New Hampshire1,9220.94×
Maine1,8330.99×
Rhode Island1,4550.89×
Montana1,4291×
Washington, District of Columbia1,3630.88×
South Dakota1,0920.92×
Alaska1,0580.96×
Delaware9630.68×
North Dakota9310.88×
Vermont8300.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Potter and the Deathly Hallows audience
BrandAffinityCategory
Beetlejuice26.3×Movies & TV
Emma Stone36.42×Movies & TV
Liam Neeson25.7×Movies & TV
Hugh Jackman32.37×Movies & TV
Caitriona Balfe59.93×Fashion & Accessoires
Mark Ruffalo33.49×Movies & TV
Disneyland Paris25.1×Travel & Leisure
Fantastic Beasts and Where to Find Them48.54×Pets & Animals
Ralph Fiennes23.12×Movies & TV
Avatar (2009 film)31.07×Movies & TV
Kia Sportage31.8×Cars & Mobility
Kelly Osbourne14.49×Music & Radio
Josh Brolin20×Movies & TV
Horoscope13.08×Health
Harry Potter4.4×Movies & TV
Michael Fassbender20×Movies & TV
James McAvoy20×Movies & TV
Austin Powers (film series)18.65×Movies & TV
Jason Isaacs20×Movies & TV
ModCloth21.27×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Potter and the Deathly Hallows audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.23
Risk AppetiteTHRILL1.7
Community OrientationOPEN1.43
Luxury OrientationPREMIUM1.43
ExtroversionTHRILL1.42
Pet OwnershipJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Harry Potter and the Deathly Hallows
CountryShare
United States41.6%
United Kingdom13.0%
India5.2%

See Harry Potter and the Deathly Hallows audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Harry Potter and the Deathly Hallows have in United States?

Harry Potter and the Deathly Hallows has an estimated audience of 516,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Harry Potter and the Deathly Hallows fans?

65.5% of Harry Potter and the Deathly Hallows fans are female, 34.5% are male, with an average age of 28.0 years.

Which brands do Harry Potter and the Deathly Hallows fans like most?

Harry Potter and the Deathly Hallows fans show strongest brand affinity for Beetlejuice (26.3×), Emma Stone (36.42×), and Liam Neeson (25.7×) over the country average.

Where do Harry Potter and the Deathly Hallows fans live in United States?

Harry Potter and the Deathly Hallows fans in United States are most concentrated in California (reach 60,145), Texas (reach 40,711), and Florida (reach 31,533). These three regions account for the largest share of the active audience.

What other brands do Harry Potter and the Deathly Hallows fans also like?

Beyond Harry Potter and the Deathly Hallows itself, the audience over-indexes on Emma Stone (36.42×), Liam Neeson (25.7×), Hugh Jackman (32.37×), and Caitriona Balfe (59.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Deathly Hallows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.