Rascasse Audience Intelligence

Harry Potter and the Deathly Hallows Audience in United States

A data profile of the people who buy, follow and care about Harry Potter and the Deathly Hallows in United States — modelled from more than twelve digital signal sources. Harry Potter and the Deathly Hallows has an estimated audience of 509,861 people in United States.

#97among Action in United States#3179among Movie / TV Show / Series in United States#6743in Movies & TV

The average Harry Potter and the Deathly Hallows fan in United States is 28.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Emma Stone, Caitriona Balfe, with strongest over-indexing on Beetlejuice (26.49× the country average).

Demographically, the Harry Potter and the Deathly Hallows audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter and the Deathly Hallows fan in United States is more female, around 28.0 years old, with strong Community Orientation tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter and the Deathly Hallows profile in United States.

Audience size
510K
in United States
Gender
65.5%♀
34.5% male
Age
28.0
average years
Country rank
#36253
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter and the Deathly Hallows viewers

65.5% are female, 34.5% are male, average age 28.0.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Harry Potter and the Deathly Hallows audience in United States
MetricValue
Female65.5%
Male34.5%
Average age28.0
Estimated audience size509,861
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Harry Potter and the Deathly Hallows audience in United States
Age bracketShare%
16-1952%
20-2923%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Harry Potter and the Deathly Hallows audience comes from United States.

Worldwide audience distribution share by country for Harry Potter and the Deathly Hallows
CountryShare
United States34.5%
United Kingdom10.8%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter and the Deathly Hallows audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter and the Deathly Hallows fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.60×
02Utah~7K1.56×
03Washington~10K1.18×
04Idaho~3K1.16×
05Illinois~20K1.07×
06Minnesota~8K1.07×
07California~60K1.06×
08Iowa~5K1.06×
09Massachusetts~10K1.05×
10Colorado~9K1.05×
11Wisconsin~8K1.05×
12Connecticut~5K1.05×
13Virginia~10K1.04×
14Oklahoma~6K1.04×
15Nebraska~3K1.04×
16Maine~2K1.04×
17Michigan~10K1.03×
18Indiana~10K1.02×
19Montana~1K1.02×
20New Jersey~10K1.01×
21Missouri~8K1.01×
22Ohio~20K1.00×
23Alabama~7K1.00×
24Arkansas~4K0.99×
25Kansas~4K0.99×
26New Hampshire~2K0.99×
27Alaska~1K0.99×
28Kentucky~6K0.98×
29South Dakota~1K0.98×
30North Dakota~1K0.98×
31Vermont<1K0.98×
32Rhode Island~2K0.97×
33Pennsylvania~20K0.96×
34Georgia~20K0.96×
35Arizona~10K0.96×
36Tennessee~10K0.96×
37Hawaii~2K0.96×
38New Mexico~2K0.95×
39North Carolina~10K0.94×
40West Virginia~2K0.94×
41Texas~40K0.92×
42New York~30K0.91×
43Maryland~8K0.91×
44Washington, District of Columbia~1K0.91×
45South Carolina~7K0.90×
46Nevada~5K0.90×
47Delaware~1K0.87×
48Florida~30K0.86×
49Louisiana~6K0.84×
50Mississippi~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Harry Potter and the Deathly Hallows, United States
0.84×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter and the Deathly Hallows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter and the Deathly Hallows audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals70.46×
02Caitriona BalfeFashion & Accessoires43.99×
03Emma StoneMovies & TV30.71×
04Hugh JackmanMovies & TV27.36×
05BeetlejuiceMovies & TV26.49×
06International educationBusiness & Career24.56×
07Avatar (2009 film)Movies & TV23.33×
08Mark RuffaloMovies & TV22.68×
09Disneyland ParisTravel & Leisure22.01×
10Josh BrolinMovies & TV20.00×
11Michael FassbenderMovies & TV20.00×
12James McAvoyMovies & TV20.00×
13Erin AndrewsSports20.00×
14Liam NeesonMovies & TV19.13×
15Ralph FiennesMovies & TV18.89×
16Kelly OsbourneMusic & Radio17.65×
17Buckingham PalaceTravel & Leisure14.99×
18Scarface (1983 film)Movies & TV12.33×
19Game of ThronesMovies & TV6.12×
20Harry PotterMovies & TV4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter and the Deathly Hallows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter and the Deathly Hallows audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
PatriotismCONSERVATISM1.50×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter and the Deathly Hallows audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Quality AwarenessPREMIUM0.82×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter and the Deathly Hallows have in United States?

Harry Potter and the Deathly Hallows has an estimated audience of 509,861 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter and the Deathly Hallows viewers?

65.5% of Harry Potter and the Deathly Hallows fans are female, 34.5% are male, with an average age of 28.0 years.

03

Which brands do Harry Potter and the Deathly Hallows fans like most?

Harry Potter and the Deathly Hallows fans show strongest brand affinity for Beetlejuice (26.49×), Emma Stone (30.71×), and Caitriona Balfe (43.99×) over the country average.

04

Where do Harry Potter and the Deathly Hallows fans live in United States?

Harry Potter and the Deathly Hallows fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter and the Deathly Hallows fans also like?

Beyond Harry Potter and the Deathly Hallows itself, the audience over-indexes on Emma Stone (30.71×), Caitriona Balfe (43.99×), Fantastic Beasts and Where to Find Them (70.46×), and Hugh Jackman (27.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Deathly Hallows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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