Hearth Audience in United States

Hearth logo

Hearth has an estimated audience of 1,693,664 people in United States. 55.5% are female, 44.5% are male, average age 45.1. Top regions: California, New York, Texas. Top brand affinities: Sinaloa, Kerala, MK, edureka, Hebe.

The average Hearth fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sinaloa, Kerala, MK, with strongest over-indexing on Sinaloa (1.78× the country average). Demographically, the Hearth audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hearth fans

Demographic split for Hearth audience in United States
MetricValue
Female55.5%
Male44.5%
Average age45.1
Estimated audience size1,693,664

Audience persona

The typical Hearth fan in United States is more female, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for Hearth in United States
RegionReachAffinity
California185,6291×
New York167,8511.77×
Texas132,7530.91×
Florida98,6280.86×
Colorado63,5592.38×
Pennsylvania60,1541.05×
Georgia53,8751.03×
Illinois53,4930.95×
Virginia51,7691.25×
North Carolina45,9130.9×
Washington45,4721.34×
Ohio44,6810.86×
New Jersey43,8121.02×
Massachusetts41,0861.23×
Michigan38,2310.86×
Oregon33,2441.71×
Tennessee28,9910.85×
South Carolina28,9491.14×
Indiana27,2060.88×
Maryland24,2090.83×
Missouri23,4260.86×
Wisconsin22,2250.87×
Minnesota21,1530.87×
Arizona19,4940.56×
Louisiana18,3590.84×
Connecticut17,7141.04×
Kentucky16,9680.8×
Utah15,4401.02×
Oklahoma14,7960.79×
Alabama12,7290.54×
Iowa12,2520.88×
Nevada11,6390.71×
Kansas11,5670.87×
Arkansas11,3710.81×
Alaska9,7252.68×
New Hampshire9,5271.43×
Mississippi9,4360.68×
Idaho8,6611.02×
Maine7,0831.17×
Nebraska6,8060.8×
West Virginia6,2350.79×
Hawaii5,5460.76×
New Mexico5,2570.62×
Washington, District of Columbia5,1841.02×
Rhode Island4,9750.92×
Montana4,3000.92×
Delaware3,7710.81×
Vermont3,0211.02×
South Dakota2,7740.71×
North Dakota2,5550.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hearth audience
BrandAffinityCategory
Sinaloa1.78×Travel & Leisure
Kerala2.71×Travel & Leisure
MK1.59×Music & Radio
edureka13.78×Business & Career
Hebe2.41×Home & Garden
CAC 401.89×Business & Career
Northrop Grumman2.01×Business & Career
CAC 401.62×Business & Career
19 Kids and Counting1.63×Movies & TV
Janitor1.69×Home & Garden
Layne Staley1.55×Music & Radio
New Era (Namibia)1.89×News
Certified diabetes educator2.74×Business & Career
Fast Five1.53×Movies & TV
Geothermal heating1.7×Home & Garden
Tech News1.57×Technology & Electronics
education.com2.23×Kids & Family
Eddie George1.76×Sports
Software widget2.3×Technology & Electronics
Mariel Hemingway1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hearth audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
DIY MentalityTHRILL1.61
Design AffinityPREMIUM1.33
Convenience OrientationPREMIUM1.3
Career OrientationPOWER1.28
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Hearth
CountryShare
United States43.8%
Japan8.4%
United Kingdom8.3%

See Hearth audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hearth have in United States?

Hearth has an estimated audience of 1,693,664 people in United States, concentrated in California and New York.

What is the gender split and age of Hearth fans?

55.5% of Hearth fans are female, 44.5% are male, with an average age of 45.1 years.

Which brands do Hearth fans like most?

Hearth fans show strongest brand affinity for Sinaloa (1.78×), Kerala (2.71×), and MK (1.59×) over the country average.

Where do Hearth fans live in United States?

Hearth fans in United States are most concentrated in California (reach 185,629), New York (reach 167,851), and Texas (reach 132,753). These three regions account for the largest share of the active audience.

What other brands do Hearth fans also like?

Beyond Hearth itself, the audience over-indexes on Kerala (2.71×), MK (1.59×), edureka (13.78×), and Hebe (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hearth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.