Heartworms Audience in United States
Heartworms has an estimated audience of 326,518 people in United States. 74.8% are female, 25.2% are male, average age 41.6. Top brand affinities: Keene, New Hampshire, JibJab, Urban Outfitters, Hobe Sound, Florida, headspace.
Top brand affinities include Keene, New Hampshire, JibJab, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (636.77× the country average). Demographically, the Heartworms audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Heartworms fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 41.6 |
| Estimated audience size | 326,518 |
Audience persona
The typical Heartworms fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 636.77× | Travel & Leisure |
| JibJab | 14.91× | Internet & Social Media |
| Urban Outfitters | 4.55× | Shopping |
| Hobe Sound, Florida | 43.56× | Travel & Leisure |
| headspace | 14.12× | Health |
| Monmouth County, New Jersey | 14.15× | Travel & Leisure |
| Goop | 7.45× | Internet & Social Media |
| Governor of Michigan | 8.31× | Politics & Society |
| Grace Slick | 9.53× | Music & Radio |
| Google Home | 7.03× | Technology & Electronics |
| Wok | 7.05× | Food & Beverages |
| Cherish (group) | 11.55× | Music & Radio |
| Steampunk | 5.09× | Fashion & Accessoires |
| Gungor | 40.99× | Music & Radio |
| Fairy godmother | 6.82× | Literature |
| Home staging | 4.67× | Home & Garden |
| Historic site | 3.29× | Arts & Culture |
| Hardik Pandya | 11.21× | Sports |
| Idaho State University | 11.24× | Business & Career |
| Hector Couto | 95.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.81 |
| Indulgence | JOY | 1.84 |
| Spirituality | BALANCE | 1.37 |
| Individualism | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.2% |
| United Kingdom | 7.0% |
| Canada | 5.0% |
See Heartworms audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heartworms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.