Heartworms Audience in United States
Heartworms has an estimated audience of 326,518 people in United States. 74.8% are female, 25.2% are male, average age 41.6. Top brand affinities: Finnair, Meg Ryan, The Kills, Capital One, LCD Soundsystem.
Top brand affinities include Finnair, Meg Ryan, The Kills, with strongest over-indexing on Finnair (636.77× the country average). Demographically, the Heartworms audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Heartworms fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 41.6 |
| Estimated audience size | 326,518 |
Audience persona
The typical Heartworms fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 636.77× | Travel & Leisure |
| Meg Ryan | 43.56× | Movies & TV |
| The Kills | 95.77× | Music & Radio |
| Capital One | 8.45× | Business & Career |
| LCD Soundsystem | 74.79× | Music & Radio |
| Sharon Osbourne | 20× | Movies & TV |
| Diane Keaton | 10.21× | Movies & TV |
| Kendra Scott | 17.18× | Fashion & Accessoires |
| Billy Bob Thornton | 14.16× | Movies & TV |
| Beetlejuice | 7.27× | Movies & TV |
| AccuWeather | 9.46× | Home & Garden |
| Circle K | 10.3× | Shopping |
| Dennis Quaid | 20× | Movies & TV |
| Demi Moore | 12.87× | Movies & TV |
| Google Maps | 5.17× | Internet & Social Media |
| Khan Academy | 10.7× | Business & Career |
| Patrick Swayze | 15.72× | Movies & TV |
| Catherine Zeta-Jones | 13.98× | Movies & TV |
| DeviantArt | 8.47× | Internet & Social Media |
| Indeed.com | 4.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.81 |
| Indulgence | JOY | 1.84 |
| Spirituality | BALANCE | 1.37 |
| Individualism | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.2% |
| United Kingdom | 7.0% |
| Canada | 5.0% |
See Heartworms audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Heartworms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.