Rascasse Audience Intelligence

Heartworms Audience in United States

A data profile of the people who buy, follow and care about Heartworms in United States — modelled from more than twelve digital signal sources. Heartworms has an estimated audience of 623,832 people in United States.

#16among New wave in United States#7608among Person in United States#4409in Music & Radio

The average Heartworms fan in United States is 40.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Kills, Meg Ryan, Sharon Osbourne, with strongest over-indexing on The Kills (86.54× the country average).

Demographically, the Heartworms audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heartworms fan in United States is more female, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for The Kills.

Category: Music & Radio · Type: Person · Subtype: New wave

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heartworms profile in United States.

Audience size
624K
in United States
Gender
60.6%♀
39.4% male
Age
40.6
average years
Country rank
#32053
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heartworms fans

60.6% are female, 39.4% are male, average age 40.6.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Heartworms audience in United States
MetricValue
Female60.6%
Male39.4%
Average age40.6
Estimated audience size623,832
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Heartworms audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Heartworms audience comes from United States.

Worldwide audience distribution share by country for Heartworms
CountryShare
United States66.2%
United Kingdom7.2%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heartworms audience in United States is strongest.

Fig. 05

Top regions by affinity

Heartworms fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.30×
02South Carolina~10K1.23×
03Oklahoma~10K1.22×
04Arkansas~8K1.22×
05North Carolina~30K1.21×
06Louisiana~10K1.19×
07Indiana~20K1.16×
08Kansas~7K1.15×
09New Hampshire~3K1.14×
10Missouri~10K1.13×
11Alabama~10K1.13×
12Mississippi~7K1.13×
13Tennessee~20K1.11×
14Wisconsin~10K1.10×
15Kentucky~10K1.08×
16South Dakota~2K1.08×
17Virginia~20K1.06×
18Georgia~20K1.05×
19Oregon~9K1.04×
20Michigan~20K1.03×
21Colorado~10K1.03×
22Minnesota~10K1.02×
23Vermont~1K1.02×
24Florida~50K1.01×
25Maine~3K1.00×
26Connecticut~7K0.99×
27Rhode Island~2K0.99×
28New Mexico~4K0.98×
29Nebraska~4K0.98×
30West Virginia~3K0.98×
31Washington~10K0.97×
32Iowa~6K0.96×
33North Dakota~1K0.96×
34Ohio~20K0.95×
35Massachusetts~10K0.94×
36Illinois~20K0.92×
37Arizona~10K0.92×
38Idaho~3K0.92×
39Montana~2K0.92×
40Alaska~1K0.92×
41Pennsylvania~20K0.91×
42Hawaii~3K0.91×
43Delaware~2K0.91×
44Utah~6K0.89×
45California~70K0.85×
46Maryland~10K0.82×
47Washington, District of Columbia~2K0.82×
48New Jersey~20K0.81×
49New York~30K0.77×
50Nevada~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Heartworms, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heartworms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heartworms audience
#·InterestCategoryAffinity×
01The Sisters of MercyMusic & Radio114.93×
02The KillsMusic & Radio86.54×
03INXSMusic & Radio65.64×
04LCD SoundsystemMusic & Radio46.53×
05Modest MouseMusic & Radio43.83×
06Meg RyanMovies & TV39.89×
07Dead KennedysMusic & Radio38.36×
08Queens of the Stone AgeMusic & Radio27.04×
09Julian CasablancasMusic & Radio23.65×
10Sharon OsbourneMovies & TV20.00×
11Dennis QuaidMovies & TV20.00×
12John MalkovichMovies & TV20.00×
13The HivesMusic & Radio19.41×
14avatar last airbenderMovies & TV18.43×
15RadioheadMusic & Radio17.42×
16hannah montanaMovies & TV16.47×
17Olivia MunnMovies & TV14.43×
18Anna FarisMovies & TV13.96×
19CheerleadingSports7.40×
20RedditInternet & Social Media3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heartworms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heartworms audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.03×
IndulgenceJOY2.26×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heartworms audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
Luxury OrientationPREMIUM0.79×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heartworms have in United States?

Heartworms has an estimated audience of 623,832 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Heartworms fans?

60.6% of Heartworms fans are female, 39.4% are male, with an average age of 40.6 years.

03

Which brands do Heartworms fans like most?

Heartworms fans show strongest brand affinity for The Kills (86.54×), Meg Ryan (39.89×), and Sharon Osbourne (20×) over the country average.

04

Where do Heartworms fans live in United States?

Heartworms fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Heartworms fans also like?

Beyond Heartworms itself, the audience over-indexes on Meg Ryan (39.89×), Sharon Osbourne (20×), INXS (65.64×), and Dennis Quaid (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More New wave audiences in United States

See Heartworms audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heartworms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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