Hertz Car Sales Audience in United States

Hertz Car Sales logo

Hertz Car Sales has an estimated audience of 1,644,673 people in United States. 25.6% are female, 74.4% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Leverage (TV series), Israeli cuisine, Cadillac Ranch, Title Nine, The Tree of Life (film).

The average Hertz Car Sales fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Leverage (TV series), Israeli cuisine, Cadillac Ranch, with strongest over-indexing on Leverage (TV series) (5.09× the country average). Demographically, the Hertz Car Sales audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Hertz Car Sales fans

Demographic split for Hertz Car Sales audience in United States
MetricValue
Female25.6%
Male74.4%
Average age43.7
Estimated audience size1,644,673

Audience persona

The typical Hertz Car Sales fan in United States is more male, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Leverage (TV series).

Top regions in United States

Top regions ranked by reach for Hertz Car Sales in United States
RegionReachAffinity
California376,1662.08×
Texas199,1211.41×
Florida174,4951.57×
New York80,8340.88×
Georgia69,3801.37×
Illinois67,7111.24×
Arizona67,5062.01×
North Carolina58,6121.18×
Pennsylvania52,2040.94×
Virginia51,5821.29×
Washington45,4681.38×
New Jersey39,0600.93×
Ohio35,0640.69×
Maryland34,6971.23×
Tennessee31,8760.97×
Massachusetts30,1210.93×
Michigan28,4930.66×
Colorado27,8501.07×
Nevada26,7631.68×
Missouri25,2800.95×
Oregon23,9081.27×
Oklahoma23,1161.27×
South Carolina22,1540.9×
Indiana21,2260.71×
Utah21,0231.43×
Louisiana20,3970.96×
Alabama18,9860.83×
Minnesota17,6260.75×
Hawaii16,2272.3×
Kentucky14,2130.69×
Connecticut14,1940.86×
Wisconsin13,0860.53×
Kansas9,6210.74×
New Mexico9,2701.12×
Idaho9,2031.12×
Arkansas8,3440.62×
Montana8,3191.82×
Mississippi7,9350.59×
Iowa6,9560.51×
Nebraska4,5780.56×
Delaware4,5401×
West Virginia4,3230.56×
New Hampshire4,2720.66×
Washington, District of Columbia4,0610.82×
Rhode Island3,7480.72×
Maine2,7770.47×
Wyoming2,0220.83×
Alaska1,8820.53×
South Dakota1,7660.46×
Vermont1,4580.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hertz Car Sales audience
BrandAffinityCategory
Leverage (TV series)5.09×Movies & TV
Israeli cuisine6.42×Food & Beverages
Cadillac Ranch5.72×Cars & Mobility
Title Nine4.89×Fashion & Accessoires
The Tree of Life (film)5.53×Movies & TV
Life of Pi3.64×Movies & TV
Academy Award for Best Visual Effects4.77×Movies & TV
Totally Spies!4.57×Movies & TV
IWeb6.1×
Diane Sawyer2.91×Movies & TV
Better Off Dead (film)3.56×Movies & TV
Barclays Center3.65×Sports
Equinix3.8×Business & Career
Isabel Pantoja6.02×Music & Radio
Flattop grill7.54×Home & Garden
Omaha Storm Chasers4.73×Sports
Iyanla Vanzant3.22×Business & Career
Academy Award for Best Film Editing3×Movies & TV
Harry Potter and the Goblet of Fire1.92×Movies & TV
Memphis May Fire4.25×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hertz Car Sales audience
TraitClusterScore
Need for SecurityCONSERVATISM1.57
Luxury OrientationPREMIUM1.45
Career OrientationPOWER1.34
Price SensitivityPREMIUM1.34
Early Adopter MentalityPOWER1.13
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Hertz Car Sales
CountryShare
United States93.9%
Ireland4.9%
Canada0.6%

See Hertz Car Sales audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hertz Car Sales have in United States?

Hertz Car Sales has an estimated audience of 1,644,673 people in United States, concentrated in California and Texas.

What is the gender split and age of Hertz Car Sales fans?

25.6% of Hertz Car Sales fans are female, 74.4% are male, with an average age of 43.7 years.

Which brands do Hertz Car Sales fans like most?

Hertz Car Sales fans show strongest brand affinity for Leverage (TV series) (5.09×), Israeli cuisine (6.42×), and Cadillac Ranch (5.72×) over the country average.

Where do Hertz Car Sales fans live in United States?

Hertz Car Sales fans in United States are most concentrated in California (reach 376,166), Texas (reach 199,121), and Florida (reach 174,495). These three regions account for the largest share of the active audience.

What other brands do Hertz Car Sales fans also like?

Beyond Hertz Car Sales itself, the audience over-indexes on Israeli cuisine (6.42×), Cadillac Ranch (5.72×), Title Nine (4.89×), and The Tree of Life (film) (5.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hertz Car Sales. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.