Hetalia: Axis Powers Audience in United States

Hetalia: Axis Powers logo

Hetalia: Axis Powers has an estimated audience of 454,145 people in United States. 65.1% are female, 34.9% are male, average age 24.5. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Combat sport, Bank account, Racing, Winemaking.

The average Hetalia: Axis Powers fan in United States is 24.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Combat sport, Bank account, with strongest over-indexing on Dog breed (1.67× the country average). Demographically, the Hetalia: Axis Powers audience skews more female with an average age of 24.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Hetalia: Axis Powers fans

Demographic split for Hetalia: Axis Powers audience in United States
MetricValue
Female65.1%
Male34.9%
Average age24.5
Estimated audience size454,145

Audience persona

The typical Hetalia: Axis Powers fan in United States is more female, around 24.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Hetalia: Axis Powers in United States
RegionReachAffinity
California67,9201.36×
Texas53,0151.36×
Florida34,8221.13×
New York28,6501.13×
Georgia16,6401.19×
Illinois15,3141.01×
North Carolina14,5771.07×
Pennsylvania14,4020.94×
Virginia12,9161.17×
Ohio12,5950.9×
Washington11,6321.28×
New Jersey11,3970.99×
Michigan10,9720.92×
Arizona10,4551.13×
Maryland9,2901.19×
Massachusetts9,0801.01×
Tennessee8,2200.9×
Indiana7,6240.92×
Missouri7,5421.03×
Minnesota6,7001.03×
Oregon6,4211.23×
South Carolina6,3530.93×
Colorado6,1770.86×
Kentucky5,9941.05×
Oklahoma5,8471.16×
Alabama5,8160.92×
Wisconsin5,6990.83×
Louisiana5,5880.95×
Nevada5,3061.21×
Connecticut4,9151.08×
Utah4,0951.01×
Arkansas3,8101.02×
Kansas3,5600.99×
Idaho3,4711.52×
Iowa3,0210.81×
Mississippi3,0020.8×
Hawaii2,2461.15×
Nebraska2,0220.89×
New Mexico1,9780.87×
West Virginia1,8380.87×
New Hampshire1,4700.82×
Maine1,4620.9×
Rhode Island1,3330.92×
Alaska1,1141.15×
Washington, District of Columbia1,0860.8×
Montana1,0660.85×
Delaware1,0090.81×
North Dakota8200.88×
South Dakota6200.59×
Vermont5650.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hetalia: Axis Powers audience
BrandAffinityCategory
Dog breed1.67×Pets & Animals
Combat sport2.1×Sports
Bank account2.31×Business & Career
Racing1.64×Cars & Mobility
Winemaking2.67×Food & Beverages
Panama1.61×Travel & Leisure
IS (Infinite Stratos)1.62×Literature
Temple Grandin2.99×Literature
Atkins diet1.93×Health
Enfamil2.16×Kids & Family
Arnold Palmer1.85×Sports
Lindsey Shaw2.9×Movies & TV
Italic languages1.63×Politics & Society
Two-Lane Blacktop4.95×Movies & TV
Leprechaun2.31×Literature
Ellen Burstyn2.08×Movies & TV
Prozis2.87×Shopping
Temple Grandin1.59×Literature
Newtown, Bucks County, Pennsylvania4.11×Travel & Leisure
Brookside2.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hetalia: Axis Powers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
ExtroversionTHRILL1.79
Early Adopter MentalityPOWER1.7
Urban LifestyleOPEN1.35
Social Media UsageJOY1.26
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Hetalia: Axis Powers
CountryShare
United States47.1%
Mexico20.0%
Colombia4.2%

See Hetalia: Axis Powers audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Hetalia: Axis Powers have in United States?

Hetalia: Axis Powers has an estimated audience of 454,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Hetalia: Axis Powers fans?

65.1% of Hetalia: Axis Powers fans are female, 34.9% are male, with an average age of 24.5 years.

Which brands do Hetalia: Axis Powers fans like most?

Hetalia: Axis Powers fans show strongest brand affinity for Dog breed (1.67×), Combat sport (2.1×), and Bank account (2.31×) over the country average.

Where do Hetalia: Axis Powers fans live in United States?

Hetalia: Axis Powers fans in United States are most concentrated in California (reach 67,920), Texas (reach 53,015), and Florida (reach 34,822). These three regions account for the largest share of the active audience.

What other brands do Hetalia: Axis Powers fans also like?

Beyond Hetalia: Axis Powers itself, the audience over-indexes on Combat sport (2.1×), Bank account (2.31×), Racing (1.64×), and Winemaking (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hetalia: Axis Powers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.