Hire purchase Audience in United States

Hire purchase logo

Hire purchase has an estimated audience of 1,386,207 people in United States. 52.0% are female, 48.0% are male, average age 41.1. Top regions: New York, California, Florida. Top brand affinities: Cassoulet, UK garage, CAC 40, WSVN, Leverage (TV series).

The average Hire purchase fan in United States is 41.1 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Cassoulet, UK garage, CAC 40, with strongest over-indexing on Cassoulet (3.5× the country average). Demographically, the Hire purchase audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Hire purchase fans

Demographic split for Hire purchase audience in United States
MetricValue
Female52.0%
Male48.0%
Average age41.1
Estimated audience size1,386,207

Audience persona

The typical Hire purchase fan in United States is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cassoulet.

Top regions in United States

Top regions ranked by reach for Hire purchase in United States
RegionReachAffinity
New York49,1360.63×
California40,2870.26×
Florida37,2470.4×
Texas27,2310.23×
Mississippi17,9351.57×
Louisiana17,2750.97×
Arkansas15,9331.4×
Oklahoma15,5821.01×
Kentucky15,3350.88×
Alabama14,8430.77×
West Virginia14,8062.29×
Tennessee14,1410.51×
Illinois14,1010.31×
South Carolina14,0400.67×
Pennsylvania14,0310.3×
Indiana13,6790.54×
Kansas13,6761.25×
Idaho13,6721.97×
Missouri13,2480.59×
Hawaii13,0612.19×
Iowa12,9831.14×
Montana12,8803.35×
North Carolina12,7200.3×
Ohio12,6680.3×
Georgia12,6160.3×
Michigan12,6110.35×
Wisconsin12,5440.6×
New Jersey12,4180.35×
Arizona12,0800.43×
Nebraska11,9461.72×
Connecticut11,9280.86×
New Mexico11,8831.71×
Nevada11,8450.88×
Rhode Island11,7802.67×
Maine11,7732.37×
Oregon11,6940.74×
Utah11,6240.94×
Virginia11,5490.34×
Maryland11,4910.48×
Minnesota11,2070.56×
Massachusetts11,0920.41×
Washington10,8280.39×
Colorado10,7980.49×
Delaware10,5492.76×
Washington, District of Columbia7,6171.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hire purchase audience
BrandAffinityCategory
Cassoulet3.5×Food & Beverages
UK garage1.65×Music & Radio
CAC 401.54×Business & Career
WSVN1.97×Movies & TV
Leverage (TV series)1.59×Movies & TV
Chili con carne1.78×Food & Beverages
Brunello Cucinelli1.58×Fashion & Accessoires
Eden Lake1.71×Movies & TV
Overtone1.7×Beauty & Wellness
Georgia Southern Eagles football2.3×Sports
Ohio State Buckeyes women's basketball1.97×Sports
All You Can Eat1.63×Food & Beverages
Breel Embolo8.26×Sports
Alaskan Husky2.45×Pets & Animals
Hattiesburg, Mississippi1.53×Travel & Leisure
Elomi3.07×Fashion & Accessoires
The Tree of Life (film)1.66×Movies & TV
Earth Fare1.53×Shopping
The Swan (film)2.34×Movies & TV
Embroidery Library1.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hire purchase audience
TraitClusterScore
Quality AwarenessPREMIUM2.15
Price SensitivityPREMIUM1.55
Career OrientationPOWER1.51
Need for SecurityCONSERVATISM1.35
PatriotismCONSERVATISM1.14
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Hire purchase
CountryShare
United States14.0%
Vietnam7.3%
Malaysia6.4%

See Hire purchase audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Hire purchase have in United States?

Hire purchase has an estimated audience of 1,386,207 people in United States, concentrated in New York and California.

What is the gender split and age of Hire purchase fans?

52.0% of Hire purchase fans are female, 48.0% are male, with an average age of 41.1 years.

Which brands do Hire purchase fans like most?

Hire purchase fans show strongest brand affinity for Cassoulet (3.5×), UK garage (1.65×), and CAC 40 (1.54×) over the country average.

Where do Hire purchase fans live in United States?

Hire purchase fans in United States are most concentrated in New York (reach 49,136), California (reach 40,287), and Florida (reach 37,247). These three regions account for the largest share of the active audience.

What other brands do Hire purchase fans also like?

Beyond Hire purchase itself, the audience over-indexes on UK garage (1.65×), CAC 40 (1.54×), WSVN (1.97×), and Leverage (TV series) (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hire purchase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.