Holy Moly Audience in United States
Holy Moly has an estimated audience of 388,392 people in United States. 42.3% are female, 57.7% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Alaska, Nebraska, JTV (Indonesia), Sears.
The average Holy Moly fan in United States is 40.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Alaska, Nebraska, with strongest over-indexing on Whataburger (1.57× the country average). Demographically, the Holy Moly audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Individualism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Website / Newspaper / Magazine
Demographics of Holy Moly fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 40.4 |
| Estimated audience size | 388,392 |
Audience persona
The typical Holy Moly fan in United States is more male, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 74,087 | 2.22× |
| California | 62,306 | 1.46× |
| Florida | 27,634 | 1.05× |
| Pennsylvania | 20,602 | 1.58× |
| Colorado | 17,645 | 2.88× |
| New York | 17,540 | 0.81× |
| Illinois | 11,729 | 0.91× |
| Ohio | 10,382 | 0.87× |
| North Carolina | 10,281 | 0.88× |
| Georgia | 9,961 | 0.83× |
| Michigan | 9,815 | 0.97× |
| Washington | 9,294 | 1.19× |
| Arizona | 8,827 | 1.11× |
| Virginia | 8,540 | 0.9× |
| New Jersey | 7,674 | 0.78× |
| Massachusetts | 7,245 | 0.95× |
| Tennessee | 7,060 | 0.91× |
| Indiana | 6,761 | 0.95× |
| South Carolina | 6,324 | 1.08× |
| Louisiana | 5,706 | 1.14× |
| Missouri | 5,669 | 0.91× |
| Maryland | 5,277 | 0.79× |
| Wisconsin | 5,274 | 0.9× |
| Minnesota | 5,161 | 0.93× |
| Oklahoma | 4,972 | 1.15× |
| Oregon | 4,843 | 1.09× |
| Alabama | 4,160 | 0.77× |
| Kentucky | 3,857 | 0.79× |
| Nevada | 3,779 | 1.01× |
| Connecticut | 3,686 | 0.95× |
| Utah | 3,403 | 0.98× |
| Arkansas | 3,030 | 0.95× |
| Kansas | 3,029 | 0.99× |
| Iowa | 2,697 | 0.84× |
| Mississippi | 1,885 | 0.59× |
| Idaho | 1,882 | 0.97× |
| Nebraska | 1,794 | 0.92× |
| West Virginia | 1,667 | 0.92× |
| Hawaii | 1,602 | 0.96× |
| New Mexico | 1,532 | 0.79× |
| New Hampshire | 1,526 | 1× |
| Maine | 1,267 | 0.91× |
| Alaska | 980 | 1.18× |
| Delaware | 898 | 0.84× |
| Washington, District of Columbia | 896 | 0.77× |
| Montana | 886 | 0.82× |
| Rhode Island | 855 | 0.69× |
| South Dakota | 732 | 0.82× |
| North Dakota | 620 | 0.78× |
| Vermont | 551 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.57× | Food & Beverages |
| Alaska | 1.51× | Travel & Leisure |
| Nebraska | 1.88× | Travel & Leisure |
| JTV (Indonesia) | 2.67× | |
| Sears | 1.64× | Shopping |
| Enfamil | 2.02× | Kids & Family |
| Laguna (province) | 3.07× | |
| Mike Conley, Jr. | 1.93× | Sports |
| Nasal cavity | 1.69× | Health |
| The Finder (U.S. TV series) | 4.12× | Movies & TV |
| Parma | 2.07× | Travel & Leisure |
| Better Off Dead (film) | 1.79× | Movies & TV |
| Cachorros | 1.93× | Pets & Animals |
| Cachorros | 1.84× | Pets & Animals |
| Mad About You | 1.8× | Movies & TV |
| Príncipe | 1.63× | Travel & Leisure |
| The Godfather Part II | 1.86× | Movies & TV |
| Gary Clark, Jr. | 1.77× | Music & Radio |
| Chachapoyas, Peru | 1.57× | Travel & Leisure |
| John James Audubon | 2.43× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.73 |
| Career Orientation | POWER | 1.56 |
| Tradition | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.45 |
| Community Orientation | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 15.0% |
| Australia | 8.3% |
See Holy Moly audiences in other countries
More audiences in United States
Frequently asked questions
How many fans does Holy Moly have in United States?
Holy Moly has an estimated audience of 388,392 people in United States, concentrated in Texas and California.
What is the gender split and age of Holy Moly fans?
42.3% of Holy Moly fans are female, 57.7% are male, with an average age of 40.4 years.
Which brands do Holy Moly fans like most?
Holy Moly fans show strongest brand affinity for Whataburger (1.57×), Alaska (1.51×), and Nebraska (1.88×) over the country average.
Where do Holy Moly fans live in United States?
Holy Moly fans in United States are most concentrated in Texas (reach 74,087), California (reach 62,306), and Florida (reach 27,634). These three regions account for the largest share of the active audience.
What other brands do Holy Moly fans also like?
Beyond Holy Moly itself, the audience over-indexes on Alaska (1.51×), Nebraska (1.88×), JTV (Indonesia) (2.67×), and Sears (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Holy Moly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.