Human-powered transport Audience in United States
Human-powered transport has an estimated audience of 3,060,847 people in United States. 27.7% are female, 72.3% are male, average age 36.5. Top brand affinities: Pro-Ject, Israel, Product design, Tezz, N1 road (South Africa).
Top brand affinities include Pro-Ject, Israel, Product design, with strongest over-indexing on Pro-Ject (7.04× the country average). Demographically, the Human-powered transport audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Category: Cars & Mobility · Type: Topic
Demographics of Human-powered transport fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 36.5 |
| Estimated audience size | 3,060,847 |
Audience persona
The typical Human-powered transport fan in United States is more male, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Pro-Ject.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 7.04× | Music & Radio |
| Israel | 3.34× | Travel & Leisure |
| Product design | 2.53× | Business & Career |
| Tezz | 8.66× | Movies & TV |
| N1 road (South Africa) | 4.27× | Travel & Leisure |
| Voter registration | 4.13× | Politics & Society |
| Electrolyte | 3.83× | Health |
| N1 road (South Africa) | 3.34× | Travel & Leisure |
| Bank account | 1.97× | Business & Career |
| UK garage | 4.02× | Music & Radio |
| Elmira College | 6.97× | Business & Career |
| Tipsy Elves | 6.52× | Shopping |
| JDSU | 1.92× | Business & Career |
| Monogram | 2.37× | Home & Garden |
| Halsey, Oregon | 5.07× | Travel & Leisure |
| Superior Hiking Trail | 8.33× | Travel & Leisure |
| Home staging | 3.03× | Home & Garden |
| Acoustic music | 2.61× | Music & Radio |
| Vocal harmony | 2.46× | Music & Radio |
| Elsword | 8.79× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.97 |
| Risk Appetite | THRILL | 1.93 |
| Sports Activity | POWER | 1.89 |
| Luxury Orientation | PREMIUM | 1.75 |
| Early Adopter Mentality | POWER | 1.65 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 10.9% |
| United Kingdom | 8.1% |
See Human-powered transport audiences in other countries
- Human-powered transport — Germany
- Human-powered transport — United Kingdom
- Human-powered transport — France
- Human-powered transport — Italy
- Human-powered transport — Spain
- Human-powered transport — Brazil
- Human-powered transport — Japan
- Human-powered transport — South Korea
- Human-powered transport — India
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Human-powered transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.