I Know Why the Caged Bird Sings Audience in United States

I Know Why the Caged Bird Sings logo

I Know Why the Caged Bird Sings has an estimated audience of 393,098 people in United States. 84.1% are female, 15.9% are male, average age 48.7. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Whataburger, Public speaking, Enfamil, Mortgage insurance.

The average I Know Why the Caged Bird Sings fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Whataburger, Public speaking, with strongest over-indexing on Natural rubber (5.49× the country average). Demographically, the I Know Why the Caged Bird Sings audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of I Know Why the Caged Bird Sings fans

Demographic split for I Know Why the Caged Bird Sings audience in United States
MetricValue
Female84.1%
Male15.9%
Average age48.7
Estimated audience size393,098

Audience persona

The typical I Know Why the Caged Bird Sings fan in United States is more female, around 48.7 years old, with strong Family Orientation tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for I Know Why the Caged Bird Sings in United States
RegionReachAffinity
California52,9171.22×
Texas30,7670.91×
New York27,7591.26×
Florida27,0461.02×
Georgia15,0721.24×
Pennsylvania14,2831.08×
Illinois13,6091.04×
North Carolina13,5181.14×
Virginia11,5131.2×
Ohio11,3310.94×
Michigan11,2651.1×
New Jersey10,6851.07×
Massachusetts9,9091.28×
Washington9,7751.24×
Tennessee8,8871.13×
Maryland8,7101.29×
Missouri7,2971.15×
Indiana7,0680.98×
Arizona6,7530.84×
Colorado6,2531.01×
South Carolina5,8330.99×
Alabama5,6081.02×
Louisiana5,3681.06×
Minnesota5,3290.95×
Wisconsin4,9010.83×
Oregon4,6791.04×
Kentucky4,6380.94×
Connecticut4,3661.11×
Oklahoma3,8700.89×
Mississippi3,7781.17×
Arkansas3,6941.14×
Utah3,5020.99×
Iowa3,1020.96×
Kansas2,8330.91×
Nevada2,6630.7×
Washington, District of Columbia1,8831.59×
Nebraska1,6590.84×
Idaho1,5450.78×
New Mexico1,5110.77×
Maine1,4961.06×
New Hampshire1,4930.96×
West Virginia1,4460.79×
Hawaii1,2910.76×
Rhode Island1,2060.96×
Delaware1,0931.01×
Montana8190.75×
Vermont7641.11×
Alaska6430.77×
South Dakota5690.63×
North Dakota5680.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for I Know Why the Caged Bird Sings audience
BrandAffinityCategory
Natural rubber5.49×Cars & Mobility
Whataburger2.74×Food & Beverages
Public speaking1.63×Politics & Society
Enfamil2.31×Kids & Family
Mortgage insurance1.51×Business & Career
Necktie1.56×Fashion & Accessoires
Leverage (TV series)1.99×Movies & TV
Parma3.4×Travel & Leisure
Commercial mortgage1.74×Business & Career
WFTS-TV1.53×Movies & TV
Overboard (film)1.58×Movies & TV
Cantù1.51×Travel & Leisure
Cachaça3.41×Food & Beverages
Cachorros2×Pets & Animals
Catania2.27×Travel & Leisure
Cacique1.67×Food & Beverages
Ivana (singer)3.69×
Cake Craft and Decoration3.02×Food & Beverages
Cadillac Ranch1.72×Cars & Mobility
Iguala2.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by I Know Why the Caged Bird Sings audience
TraitClusterScore
Family OrientationCONSERVATISM2.12
Community OrientationOPEN2.02
TraditionCONSERVATISM1.78
LGBTQ+ IdentityOPEN1.73
Urban LifestyleOPEN1.69
SustainabilityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for I Know Why the Caged Bird Sings
CountryShare
United States94.0%
Germany3.8%
Brazil1.2%

See I Know Why the Caged Bird Sings audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does I Know Why the Caged Bird Sings have in United States?

I Know Why the Caged Bird Sings has an estimated audience of 393,098 people in United States, concentrated in California and Texas.

What is the gender split and age of I Know Why the Caged Bird Sings fans?

84.1% of I Know Why the Caged Bird Sings fans are female, 15.9% are male, with an average age of 48.7 years.

Which brands do I Know Why the Caged Bird Sings fans like most?

I Know Why the Caged Bird Sings fans show strongest brand affinity for Natural rubber (5.49×), Whataburger (2.74×), and Public speaking (1.63×) over the country average.

Where do I Know Why the Caged Bird Sings fans live in United States?

I Know Why the Caged Bird Sings fans in United States are most concentrated in California (reach 52,917), Texas (reach 30,767), and New York (reach 27,759). These three regions account for the largest share of the active audience.

What other brands do I Know Why the Caged Bird Sings fans also like?

Beyond I Know Why the Caged Bird Sings itself, the audience over-indexes on Whataburger (2.74×), Public speaking (1.63×), Enfamil (2.31×), and Mortgage insurance (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for I Know Why the Caged Bird Sings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.