A data profile of the people who buy, follow and care about iron giant in United States — modelled from more than twelve digital signal sources. iron giant has an estimated audience of 486,569 people in United States.
The average iron giant fan in United States is 23.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anne Hathaway, Chris Pratt, Superman, with strongest over-indexing on Anne Hathaway (10.4× the country average).
Demographically, the iron giant audience skews more male with an average age of 23.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical iron giant fan in United States is more male, around 23.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the iron giant profile in United States.
35.0% are female, 65.0% are male, average age 23.9.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 23.9 |
| Estimated audience size | 486,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 71% | |
| 20-29 | 15% | |
| 30-39 | 9% | |
| 40-49 | 6% | |
| 50+ | 0% |
Where the iron giant audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~7K | 1.60× | |
| 02 | Idaho | ~3K | 1.50× | |
| 03 | Montana | ~2K | 1.33× | |
| 04 | Oregon | ~7K | 1.31× | |
| 05 | New Mexico | ~3K | 1.27× | |
| 06 | Arizona | ~10K | 1.25× | |
| 07 | Alaska | ~1K | 1.25× | |
| 08 | Oklahoma | ~6K | 1.21× | |
| 09 | Kansas | ~4K | 1.19× | |
| 10 | Washington | ~10K | 1.18× | |
| 11 | Colorado | ~9K | 1.17× | |
| 12 | Maine | ~2K | 1.16× | |
| 13 | California | ~60K | 1.14× | |
| 14 | Nebraska | ~3K | 1.13× | |
| 15 | Missouri | ~8K | 1.12× | |
| 16 | Texas | ~40K | 1.11× | |
| 17 | Arkansas | ~4K | 1.10× | |
| 18 | Indiana | ~9K | 1.05× | |
| 19 | New Hampshire | ~2K | 1.05× | |
| 20 | North Dakota | <1K | 1.04× | |
| 21 | Nevada | ~5K | 1.02× | |
| 22 | South Dakota | ~1K | 1.02× | |
| 23 | Iowa | ~4K | 1.01× | |
| 24 | Kentucky | ~6K | 0.95× | |
| 25 | Vermont | <1K | 0.95× | |
| 26 | Ohio | ~10K | 0.94× | |
| 27 | Michigan | ~10K | 0.93× | |
| 28 | Hawaii | ~2K | 0.91× | |
| 29 | Illinois | ~10K | 0.90× | |
| 30 | Minnesota | ~6K | 0.90× | |
| 31 | West Virginia | ~2K | 0.90× | |
| 32 | Rhode Island | ~1K | 0.89× | |
| 33 | Pennsylvania | ~10K | 0.87× | |
| 34 | Tennessee | ~8K | 0.86× | |
| 35 | Massachusetts | ~8K | 0.86× | |
| 36 | Wisconsin | ~6K | 0.86× | |
| 37 | Connecticut | ~4K | 0.85× | |
| 38 | Alabama | ~5K | 0.84× | |
| 39 | Virginia | ~9K | 0.83× | |
| 40 | Delaware | ~1K | 0.83× | |
| 41 | North Carolina | ~10K | 0.82× | |
| 42 | Georgia | ~10K | 0.80× | |
| 43 | Louisiana | ~5K | 0.79× | |
| 44 | Maryland | ~6K | 0.78× | |
| 45 | South Carolina | ~5K | 0.76× | |
| 46 | Mississippi | ~3K | 0.76× | |
| 47 | Florida | ~20K | 0.75× | |
| 48 | New York | ~20K | 0.74× | |
| 49 | New Jersey | ~8K | 0.68× | |
| 50 | Washington, District of Columbia | <1K | 0.68× |
The strongest cross-interests of the iron giant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cate Blanchett | Movies & TV | 14.62× | ||
| 02 | Robert Downey jr | Movies & TV | 11.49× | ||
| 03 | The Incredibles | Movies & TV | 10.87× | ||
| 04 | Chris Pratt | Movies & TV | 10.42× | ||
| 05 | Anne Hathaway | Movies & TV | 10.40× | ||
| 06 | Evanescence | Music & Radio | 10.24× | ||
| 07 | Charlize Theron | Movies & TV | 8.51× | ||
| 08 | Henry Cavill | Movies & TV | 6.98× | ||
| 09 | Rotten Tomatoes | Movies & TV | 6.28× | ||
| 10 | The Legend of Zelda | Games | 6.00× | ||
| 11 | Adam Sandler | Movies & TV | 5.04× | ||
| 12 | Internet celebrity | Internet & Social Media | 4.13× | ||
| 13 | Lego | Kids & Family | 4.08× | ||
| 14 | GameStop | Games | 3.93× | ||
| 15 | Virtual reality | Technology & Electronics | 3.58× | ||
| 16 | Burger King | Food & Beverages | 3.09× | ||
| 17 | Subway | Food & Beverages | 2.73× | ||
| 18 | Superman | Movies & TV | 2.59× | ||
| 19 | Internet & Social Media | 2.39× | |||
| 20 | Pizza Hut | Food & Beverages | 2.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Individualism | JOY | 1.33× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.31× | |
| Travelling | THRILL | 0.34× | |
| Risk Appetite | THRILL | 0.41× |
iron giant has an estimated audience of 486,569 people in United States, concentrated in California and Texas.
35.0% of iron giant fans are female, 65.0% are male, with an average age of 23.9 years.
iron giant fans show strongest brand affinity for Anne Hathaway (10.4×), Chris Pratt (10.42×), and Superman (2.59×) over the country average.
iron giant fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond iron giant itself, the audience over-indexes on Chris Pratt (10.42×), Superman (2.59×), Cate Blanchett (14.62×), and Charlize Theron (8.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for iron giant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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