James T. Kirk Audience in United States

James T. Kirk logo

James T. Kirk has an estimated audience of 394,748 people in United States. 31.9% are female, 68.1% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Jezebel (film), Israel, YouTube Red, Home staging.

The average James T. Kirk fan in United States is 46.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Jezebel (film), Israel, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the James T. Kirk audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of James T. Kirk fans

Demographic split for James T. Kirk audience in United States
MetricValue
Female31.9%
Male68.1%
Average age46.7
Estimated audience size394,748

Audience persona

The typical James T. Kirk fan in United States is more male, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for James T. Kirk in United States
RegionReachAffinity
California43,1360.99×
Texas32,8150.97×
Florida27,4611.03×
New York20,8650.95×
Illinois13,5611.03×
Ohio13,3281.1×
Pennsylvania12,9820.98×
Georgia10,8480.89×
North Carolina10,5900.89×
Virginia10,1651.06×
Michigan10,0140.97×
Washington9,1121.15×
Tennessee8,3791.06×
New Jersey8,1580.81×
Arizona7,8970.98×
Indiana7,6631.06×
Massachusetts7,2120.93×
Missouri6,9911.1×
Colorado6,8481.1×
Maryland6,0230.89×
Oregon6,0191.33×
Minnesota5,8741.04×
Wisconsin5,8440.98×
Kentucky5,6461.14×
South Carolina5,3730.9×
Oklahoma5,0841.16×
Alabama4,9650.9×
Iowa4,7541.46×
Louisiana4,1970.82×
Utah4,1721.18×
Nevada3,7200.97×
Connecticut3,5790.9×
Kansas3,3651.08×
Arkansas3,2310.99×
Mississippi2,9010.89×
Idaho2,2101.12×
New Mexico2,1031.06×
West Virginia1,9501.06×
Nebraska1,9390.98×
New Hampshire1,6461.06×
Maine1,4901.05×
Hawaii1,3980.82×
Rhode Island1,1240.89×
Montana1,0760.98×
Washington, District of Columbia1,0590.89×
Alaska8971.06×
South Dakota8370.92×
Delaware8140.75×
North Dakota6800.84×
Vermont6500.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James T. Kirk audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Jezebel (film)11.16×Movies & TV
Israel2.26×Travel & Leisure
YouTube Red20×Movies & TV
Home staging5.4×Home & Garden
Alaska1.61×Travel & Leisure
Nebraska2.35×Travel & Leisure
Google Photos1.95×Technology & Electronics
Nationality1.64×Politics & Society
Chromebook4.1×Technology & Electronics
The Nice Guys5.69×Movies & TV
Tezz4.7×Movies & TV
Pendleton, Oregon10.1×Travel & Leisure
Hauptschule8.89×Kids & Family
Wikia2.07×Internet & Social Media
Monogram2.32×Home & Garden
Kendra Scott1.77×Fashion & Accessoires
Atkins diet3.12×Health
Winemaking2.69×Food & Beverages
Nebraska Cornhuskers football2.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James T. Kirk audience
TraitClusterScore
PatriotismCONSERVATISM2.59
IndividualismJOY1.57
Early Adopter MentalityPOWER1.56
TraditionCONSERVATISM1.44
Risk AppetiteTHRILL1.4
SpiritualityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for James T. Kirk
CountryShare
United States49.4%
United Kingdom7.7%
Spain4.4%

See James T. Kirk audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does James T. Kirk have in United States?

James T. Kirk has an estimated audience of 394,748 people in United States, concentrated in California and Texas.

What is the gender split and age of James T. Kirk fans?

31.9% of James T. Kirk fans are female, 68.1% are male, with an average age of 46.7 years.

Which brands do James T. Kirk fans like most?

James T. Kirk fans show strongest brand affinity for Keene, New Hampshire (675×), Jezebel (film) (11.16×), and Israel (2.26×) over the country average.

Where do James T. Kirk fans live in United States?

James T. Kirk fans in United States are most concentrated in California (reach 43,136), Texas (reach 32,815), and Florida (reach 27,461). These three regions account for the largest share of the active audience.

What other brands do James T. Kirk fans also like?

Beyond James T. Kirk itself, the audience over-indexes on Jezebel (film) (11.16×), Israel (2.26×), YouTube Red (20×), and Home staging (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James T. Kirk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.