Jar Audience in United States

Jar logo

Jar has an estimated audience of 2,881,523 people in United States. 79.8% are female, 20.2% are male, average age 41.1. Top regions: Michigan, Arizona, California. Top brand affinities: Whataburger, Pillow, English literature, life is good, Colorado River.

The average Jar fan in United States is 41.1 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Arizona, California. Top brand affinities include Whataburger, Pillow, English literature, with strongest over-indexing on Whataburger (1.51× the country average). Demographically, the Jar audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Jar fans

Demographic split for Jar audience in United States
MetricValue
Female79.8%
Male20.2%
Average age41.1
Estimated audience size2,881,523

Audience persona

The typical Jar fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Jar in United States
RegionReachAffinity
Michigan1,128,85614.98×
Arizona842,62614.32×
California146,9100.46×
Indiana101,6421.93×
Illinois96,1181×
Texas94,6570.38×
Ohio79,4630.9×
Florida61,5810.32×
Colorado61,0461.34×
New York55,2600.34×
Georgia30,0600.34×
Pennsylvania26,7120.28×
North Carolina25,6820.3×
Tennessee23,7550.41×
New Jersey21,7570.3×
Virginia21,4530.31×
Wisconsin21,2240.49×
Missouri20,6500.44×
Nevada20,4410.73×
Massachusetts19,1720.34×
Washington17,7530.31×
Kentucky16,0800.45×
Maryland14,6020.29×
South Carolina12,7570.29×
Minnesota12,0540.29×
Maine11,7431.14×
Alabama11,5890.29×
Kansas11,3760.5×
Oregon10,7200.32×
Louisiana10,3250.28×
Oklahoma10,2350.32×
Utah9,4190.37×
Iowa8,0910.34×
Connecticut7,7230.27×
Arkansas6,3910.27×
Mississippi6,3490.27×
New Mexico5,3910.37×
Idaho4,9880.35×
Hawaii4,6770.38×
New Hampshire4,6310.41×
West Virginia4,5840.34×
Nebraska4,5020.31×
Montana3,3810.42×
Alaska3,1620.51×
Rhode Island2,5210.27×
Washington, District of Columbia2,3890.28×
Wyoming1,9350.45×
South Dakota1,9170.29×
Delaware1,7320.22×
North Dakota1,6330.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jar audience
BrandAffinityCategory
Whataburger1.51×Food & Beverages
Pillow1.55×Home & Garden
English literature2.13×Literature
life is good1.63×Music & Radio
Colorado River1.54×Travel & Leisure
Gaelic football1.54×Sports
Tierra caliente1.67×Travel & Leisure
International University of Business Agriculture and Technology1.96×Business & Career
Celtic punk1.64×Music & Radio
Brooklyn College1.73×Business & Career
Brooklyn College1.69×Business & Career
Cachorros1.7×Pets & Animals
Tequila Cazadores2.17×Food & Beverages
E-box1.65×Health
Cadbury World1.61×Travel & Leisure
All You Need Is Love2.93×Music & Radio
Oil and gas law in the United States1.63×Politics & Society
World Extreme Cagefighting1.69×Sports
Ephraim1.67×
Roaming1.51×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jar audience
TraitClusterScore
Family OrientationCONSERVATISM1.72
Price SensitivityPREMIUM1.52
Convenience OrientationPREMIUM1.34
Community OrientationOPEN1.29
DIY MentalityTHRILL1.27
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Jar
CountryShare
United States28.5%
Thailand24.0%
Taiwan11.4%

See Jar audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Jar have in United States?

Jar has an estimated audience of 2,881,523 people in United States, concentrated in Michigan and Arizona.

What is the gender split and age of Jar fans?

79.8% of Jar fans are female, 20.2% are male, with an average age of 41.1 years.

Which brands do Jar fans like most?

Jar fans show strongest brand affinity for Whataburger (1.51×), Pillow (1.55×), and English literature (2.13×) over the country average.

Where do Jar fans live in United States?

Jar fans in United States are most concentrated in Michigan (reach 1,128,856), Arizona (reach 842,626), and California (reach 146,910). These three regions account for the largest share of the active audience.

What other brands do Jar fans also like?

Beyond Jar itself, the audience over-indexes on Pillow (1.55×), English literature (2.13×), life is good (1.63×), and Colorado River (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.