Rascasse Audience Intelligence

JHS Pedals Target Market in United States

A data profile of the people who buy, follow and care about JHS Pedals in United States — modelled from more than twelve digital signal sources. JHS Pedals has an estimated audience of 277,143 people in United States.

#30among Music instrument in United States#5222among Brand in United States#7348in Music & Radio

The average JHS Pedals fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Steve Vai, Digital audio workstation, Guitar Center, with strongest over-indexing on Steve Vai (56.93× the country average).

Demographically, the JHS Pedals audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JHS Pedals fan in United States is more male, around 35.3 years old, with strong Tradition tendencies and a notable affinity for Steve Vai.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JHS Pedals profile in United States.

Audience size
277K
in United States
Gender
26.0%♀
74.0% male
Age
35.3
average years
Country rank
#50319
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JHS Pedals

26.0% are female, 74.0% are male, average age 35.3.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for JHS Pedals audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.3
Estimated audience size277,143
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the JHS Pedals audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

37.5%

of the worldwide JHS Pedals audience comes from United States.

Worldwide audience distribution share by country for JHS Pedals
CountryShare
United States37.5%
Japan20.5%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JHS Pedals audience in United States is strongest.

Fig. 05

Top regions by affinity

JHS Pedals customers by region in United States
#RegionReachAffinity×
01Missouri~8K1.86×
02Kansas~4K1.80×
03Oregon~5K1.57×
04Tennessee~8K1.42×
05Washington~7K1.24×
06Oklahoma~4K1.19×
07Colorado~5K1.16×
08Vermont<1K1.16×
09Maine~1K1.13×
10New Hampshire~1K1.11×
11Rhode Island~1K1.11×
12Connecticut~3K1.07×
13Indiana~6K1.06×
14Minnesota~4K1.06×
15Kentucky~4K1.06×
16Massachusetts~6K1.03×
17Montana<1K1.02×
18Wisconsin~4K1.01×
19Alabama~4K1.01×
20Arkansas~2K1.01×
21Pennsylvania~9K1.00×
22Illinois~9K1.00×
23Ohio~9K1.00×
24Nebraska~1K1.00×
25California~30K0.99×
26Alaska<1K0.99×
27West Virginia~1K0.98×
28Mississippi~2K0.97×
29Iowa~2K0.97×
30Idaho~1K0.96×
31Utah~2K0.95×
32Michigan~7K0.94×
33South Dakota<1K0.93×
34North Carolina~8K0.91×
35New Mexico~1K0.90×
36Delaware<1K0.90×
37North Dakota<1K0.90×
38Virginia~6K0.89×
39Louisiana~3K0.89×
40Arizona~5K0.86×
41Hawaii~1K0.86×
42South Carolina~3K0.82×
43Washington, District of Columbia<1K0.82×
44Maryland~4K0.81×
45New York~10K0.80×
46Georgia~7K0.80×
47Texas~20K0.79×
48New Jersey~6K0.77×
49Nevada~2K0.75×
50Florida~10K0.62×
Fig. 06

Affinity by region

Affinity by region — JHS Pedals, United States
0.62×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JHS Pedals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JHS Pedals audience
#·InterestCategoryAffinity×
01Steve VaiMusic & Radio56.93×
02KorgMusic & Radio30.96×
03Taylor GuitarsMusic & Radio25.88×
04Guitar CenterMusic & Radio22.16×
05Dave GrohlMusic & Radio19.95×
06Digital audio workstationTechnology & Electronics18.44×
07Reverb.comShopping18.07×
08Nirvana (band)Music & Radio16.31×
09Online music storeMusic & Radio13.97×
10Kurt CobainMusic & Radio12.93×
11Google ChromeInternet & Social Media12.25×
12Thrash metalMusic & Radio11.41×
13ClarinetMusic & Radio9.39×
14CelloMusic & Radio8.86×
15Ozzy OsbourneMusic & Radio8.16×
16SaxophoneMusic & Radio7.94×
17Folk musicMusic & Radio7.63×
18Classic rockMusic & Radio7.47×
19Bass guitarMusic & Radio4.09×
20Musical instrumentMusic & Radio3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JHS Pedals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JHS Pedals audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.23×
PatriotismCONSERVATISM1.83×
Risk AppetiteTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JHS Pedals audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
SustainabilityBALANCE0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JHS Pedals's target market in United States?

JHS Pedals's target market in United States covers an estimated 277,143 people, concentrated in California and Texas.

02

What is the gender split and age of JHS Pedals customers?

26.0% of the JHS Pedals audience are female, 74.0% are male, with an average age of 35.3 years.

03

Which brands do JHS Pedals fans like most?

JHS Pedals fans show strongest brand affinity for Steve Vai (56.93×), Digital audio workstation (18.44×), and Guitar Center (22.16×) over the country average.

04

Where do JHS Pedals fans live in United States?

JHS Pedals fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do JHS Pedals fans also like?

Beyond JHS Pedals itself, the audience over-indexes on Digital audio workstation (18.44×), Guitar Center (22.16×), Taylor Guitars (25.88×), and Kurt Cobain (12.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See JHS Pedals audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JHS Pedals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →