Jimmy Dean Audience in United States

Jimmy Dean logo

Jimmy Dean has an estimated audience of 731,402 people in United States. 47.7% are female, 52.3% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Keeper (password manager), Hattiesburg, Mississippi, Israel, Corona (band).

The average Jimmy Dean fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Keeper (password manager), Hattiesburg, Mississippi, with strongest over-indexing on Regional styles of Mexican music (6.9× the country average). Demographically, the Jimmy Dean audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jimmy Dean fans

Demographic split for Jimmy Dean audience in United States
MetricValue
Female47.7%
Male52.3%
Average age41.0
Estimated audience size731,402

Audience persona

The typical Jimmy Dean fan in United States is balanced, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Jimmy Dean in United States
RegionReachAffinity
California70,7810.88×
Texas63,7301.01×
Florida49,0120.99×
Georgia27,2571.21×
New York27,2120.67×
North Carolina25,0811.14×
Ohio24,5021.09×
Illinois23,0340.95×
Pennsylvania21,7720.88×
Tennessee20,1891.38×
Virginia19,5371.1×
Michigan18,2760.96×
Alabama16,1541.58×
Arizona15,0991.01×
Indiana14,4301.08×
Missouri14,3891.22×
South Carolina14,0391.28×
New Jersey12,9080.69×
Washington12,4140.85×
Oklahoma11,8281.46×
Louisiana11,6671.24×
Minnesota11,2791.08×
Wisconsin10,9480.99×
Kentucky10,8891.19×
Maryland10,5120.84×
Colorado9,6680.84×
Massachusetts9,4900.66×
Mississippi9,1501.52×
Arkansas9,1161.51×
Oregon7,9320.95×
Iowa7,4911.24×
Kansas6,8891.2×
Nevada5,4180.77×
Connecticut5,3590.73×
Utah4,5840.7×
Nebraska4,4341.21×
West Virginia4,0761.2×
Idaho3,6390.99×
New Mexico3,3360.91×
New Hampshire2,3660.82×
Maine2,3280.89×
Montana2,0050.99×
Delaware1,8240.9×
South Dakota1,8151.07×
Hawaii1,7030.54×
Rhode Island1,5490.67×
Alaska1,3450.86×
North Dakota1,3400.89×
Washington, District of Columbia1,3090.6×
Wyoming1,0070.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jimmy Dean audience
BrandAffinityCategory
Regional styles of Mexican music6.9×Music & Radio
Keeper (password manager)7.71×Technology & Electronics
Hattiesburg, Mississippi8.62×Travel & Leisure
Israel1.51×Travel & Leisure
Corona (band)3.78×Music & Radio
Unique Gifts1.54×Shopping
Lulu 黃路梓茵1.73×Movies & TV
Kansas1.66×Travel & Leisure
Jesse Plemons2.09×Movies & TV
College of the Holy Cross9.01×Business & Career
Jeep Grand Cherokee (WJ)3.59×Cars & Mobility
Manual labour3.61×Business & Career
Stamp collecting2.65×Home & Garden
Birthday Gifts1.78×Kids & Family
Historic site2.01×Arts & Culture
Picnic3.15×Kids & Family
Home staging2.37×Home & Garden
Captain America (1990 film)1.91×Movies & TV
The Other Woman (2009 film)3.66×Movies & TV
Vacuum packing4.13×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jimmy Dean audience
TraitClusterScore
ExtroversionTHRILL1.36
IndulgenceJOY1.35
Price SensitivityPREMIUM1.18
Career OrientationPOWER1.17
Risk AppetiteTHRILL1.14
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Jimmy Dean
CountryShare
United States84.0%
United Kingdom3.6%
Canada2.2%

See Jimmy Dean audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jimmy Dean have in United States?

Jimmy Dean has an estimated audience of 731,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Jimmy Dean fans?

47.7% of Jimmy Dean fans are female, 52.3% are male, with an average age of 41.0 years.

Which brands do Jimmy Dean fans like most?

Jimmy Dean fans show strongest brand affinity for Regional styles of Mexican music (6.9×), Keeper (password manager) (7.71×), and Hattiesburg, Mississippi (8.62×) over the country average.

Where do Jimmy Dean fans live in United States?

Jimmy Dean fans in United States are most concentrated in California (reach 70,781), Texas (reach 63,730), and Florida (reach 49,012). These three regions account for the largest share of the active audience.

What other brands do Jimmy Dean fans also like?

Beyond Jimmy Dean itself, the audience over-indexes on Keeper (password manager) (7.71×), Hattiesburg, Mississippi (8.62×), Israel (1.51×), and Corona (band) (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Dean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.