Joe Johnson (basketball) Audience in United States

Joe Johnson (basketball) logo

Joe Johnson (basketball) has an estimated audience of 397,428 people in United States. 28.4% are female, 71.6% are male, average age 35.6. Top regions: California, Texas, New York. Top brand affinities: Graham Greene, Pat's King of Steaks, Chili con carne, Litter box, Nick Jr. (Australia).

The average Joe Johnson (basketball) fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Graham Greene, Pat's King of Steaks, Chili con carne, with strongest over-indexing on Graham Greene (7× the country average). Demographically, the Joe Johnson (basketball) audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Joe Johnson (basketball) fans

Demographic split for Joe Johnson (basketball) audience in United States
MetricValue
Female28.4%
Male71.6%
Average age35.6
Estimated audience size397,428

Audience persona

The typical Joe Johnson (basketball) fan in United States is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Joe Johnson (basketball) in United States
RegionReachAffinity
California40,9090.94×
Texas33,5160.98×
New York31,3171.41×
Georgia28,8712.36×
Florida24,7800.92×
Illinois15,2601.15×
Arkansas14,8174.53×
North Carolina14,1331.18×
Pennsylvania12,8570.96×
New Jersey12,5671.24×
Ohio12,4161.01×
Tennessee11,7801.48×
Michigan10,8511.04×
Massachusetts10,0621.29×
Virginia9,9371.03×
Maryland8,9441.31×
Indiana7,6081.05×
Arizona6,6770.82×
South Carolina6,6241.11×
Louisiana6,3791.24×
Washington5,8000.73×
Alabama5,7851.04×
Kentucky5,4871.1×
Missouri5,4650.85×
Minnesota5,0960.89×
Wisconsin5,0890.85×
Connecticut4,3501.09×
Colorado4,3070.69×
Mississippi4,2721.3×
Oklahoma4,2260.96×
Oregon3,6520.8×
Nevada3,6040.94×
Utah2,3840.67×
Kansas2,2600.72×
Iowa2,2050.67×
Washington, District of Columbia1,3541.13×
Hawaii1,3250.78×
Rhode Island1,2751.01×
Nebraska1,2660.64×
New Hampshire1,2510.8×
West Virginia1,2150.66×
Maine1,0600.74×
Delaware1,0100.92×
Idaho8730.44×
New Mexico8260.41×
North Dakota5780.71×
South Dakota5650.62×
Montana4700.43×
Alaska3870.46×
Vermont3570.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Johnson (basketball) audience
BrandAffinityCategory
Graham Greene7×Literature
Pat's King of Steaks13.83×
Chili con carne6.25×Food & Beverages
Litter box1.5×Pets & Animals
Nick Jr. (Australia)4.98×Kids & Family
Finding Your Roots5.06×Movies & TV
Consequence (rapper)2.83×Music & Radio
Ellen Burstyn3.43×Movies & TV
Graham Greene (actor)2.07×
Thom Browne3.12×Fashion & Accessoires
Overtone2.96×Beauty & Wellness
Wizards of Waverly Place1.95×Movies & TV
Warren Zevon2.5×Music & Radio
Cal Ripken, Jr.4.21×Sports
Otto Graham5.24×Sports
Ash vs Evil Dead3.49×Movies & TV
Nasal cavity1.95×Health
Ken Griffey Jr.1.85×Sports
Brittney Griner1.88×Sports
Iguala3.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Johnson (basketball) audience
TraitClusterScore
Early Adopter MentalityPOWER1.36
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.16
IndulgenceJOY1.12
Career OrientationPOWER1.07
Need for SecurityCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Joe Johnson (basketball)
CountryShare
United States96.3%
Germany2.0%
Italy1.6%

See Joe Johnson (basketball) audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Joe Johnson (basketball) have in United States?

Joe Johnson (basketball) has an estimated audience of 397,428 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Johnson (basketball) fans?

28.4% of Joe Johnson (basketball) fans are female, 71.6% are male, with an average age of 35.6 years.

Which brands do Joe Johnson (basketball) fans like most?

Joe Johnson (basketball) fans show strongest brand affinity for Graham Greene (7×), Pat's King of Steaks (13.83×), and Chili con carne (6.25×) over the country average.

Where do Joe Johnson (basketball) fans live in United States?

Joe Johnson (basketball) fans in United States are most concentrated in California (reach 40,909), Texas (reach 33,516), and New York (reach 31,317). These three regions account for the largest share of the active audience.

What other brands do Joe Johnson (basketball) fans also like?

Beyond Joe Johnson (basketball) itself, the audience over-indexes on Pat's King of Steaks (13.83×), Chili con carne (6.25×), Litter box (1.5×), and Nick Jr. (Australia) (4.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Johnson (basketball). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.