Kendrick Perkins Audience in United States

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Kendrick Perkins has an estimated audience of 816,738 people in United States. 11.5% are female, 88.5% are male, average age 36.2. Top regions: Texas, California, New York. Top brand affinities: Consequence (rapper), Alaska, WKRN-TV, Elsword, Graham Greene.

The average Kendrick Perkins fan in United States is 36.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Consequence (rapper), Alaska, WKRN-TV, with strongest over-indexing on Consequence (rapper) (13.09× the country average). Demographically, the Kendrick Perkins audience skews more male with an average age of 36.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Kendrick Perkins fans

Demographic split for Kendrick Perkins audience in United States
MetricValue
Female11.5%
Male88.5%
Average age36.2
Estimated audience size816,738

Audience persona

The typical Kendrick Perkins fan in United States is more male, around 36.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Consequence (rapper).

Top regions in United States

Top regions ranked by reach for Kendrick Perkins in United States
RegionReachAffinity
Texas89,9371.28×
California88,1620.98×
New York62,5891.37×
Florida51,2740.93×
Georgia32,1881.28×
Massachusetts30,8941.92×
Illinois29,6641.09×
North Carolina28,8231.17×
Ohio27,2521.08×
Pennsylvania26,3960.96×
New Jersey25,5671.23×
Virginia22,1271.11×
Maryland18,6321.33×
Michigan18,3530.86×
Minnesota17,5091.5×
Colorado17,0231.32×
Arizona16,7101×
Tennessee16,3851×
Indiana15,6161.05×
Louisiana15,1911.44×
South Carolina13,6051.11×
Oklahoma13,4211.48×
Alabama12,4251.09×
Wisconsin11,5020.94×
Washington11,2570.69×
Missouri10,7690.82×
Connecticut10,7501.31×
Kentucky9,7420.95×
Mississippi8,1461.21×
Nevada7,7450.98×
Oregon6,8040.73×
Arkansas6,3170.94×
Kansas4,9340.77×
Iowa4,7300.7×
Utah4,4670.61×
New Hampshire3,8971.21×
Rhode Island3,4351.32×
Washington, District of Columbia3,0791.25×
Nebraska3,0070.73×
Maine2,8460.97×
New Mexico2,4740.6×
Hawaii2,4490.7×
West Virginia2,4280.64×
Delaware2,3091.02×
Idaho2,0960.51×
North Dakota1,4740.88×
Montana1,3780.61×
South Dakota1,2510.66×
Vermont1,0240.71×
Alaska7480.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kendrick Perkins audience
BrandAffinityCategory
Consequence (rapper)13.09×Music & Radio
Alaska3.17×Travel & Leisure
WKRN-TV9.12×Movies & TV
Elsword20×Games
Graham Greene7.16×Literature
Home construction1.57×Home & Garden
Chili con carne7.19×Food & Beverages
Emperor Entertainment Group10.35×Business & Career
Surf kayaking12.52×Sports
Hauptschule11.3×Kids & Family
Jeep Jamboree17.13×Cars & Mobility
Horeca11.33×Travel & Leisure
Litter box1.5×Pets & Animals
Medieval fantasy9.46×Literature
Captain America (1990 film)3.2×Movies & TV
Hog Hunting2.4×Sports
Unique Gifts1.64×Shopping
Noodle (Gorillaz)2.35×Music & Radio
Pro-Ject2.53×Music & Radio
Nebraska1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kendrick Perkins audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.34
Quality AwarenessPREMIUM1.1
Convenience OrientationPREMIUM1.1
Social Media UsageJOY1.05
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Kendrick Perkins
CountryShare
United States89.1%
Canada3.7%
United Kingdom1.3%

See Kendrick Perkins audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kendrick Perkins have in United States?

Kendrick Perkins has an estimated audience of 816,738 people in United States, concentrated in Texas and California.

What is the gender split and age of Kendrick Perkins fans?

11.5% of Kendrick Perkins fans are female, 88.5% are male, with an average age of 36.2 years.

Which brands do Kendrick Perkins fans like most?

Kendrick Perkins fans show strongest brand affinity for Consequence (rapper) (13.09×), Alaska (3.17×), and WKRN-TV (9.12×) over the country average.

Where do Kendrick Perkins fans live in United States?

Kendrick Perkins fans in United States are most concentrated in Texas (reach 89,937), California (reach 88,162), and New York (reach 62,589). These three regions account for the largest share of the active audience.

What other brands do Kendrick Perkins fans also like?

Beyond Kendrick Perkins itself, the audience over-indexes on Alaska (3.17×), WKRN-TV (9.12×), Elsword (20×), and Graham Greene (7.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kendrick Perkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.