Surf kayaking Audience in United States

Surf kayaking logo

Surf kayaking has an estimated audience of 348,514 people in United States. 43.2% are female, 56.8% are male, average age 42.5. Top regions: California, Florida, New York. Top brand affinities: Israel, Product design, Nebraska Cornhuskers football, Home equity, Pro-Ject.

The average Surf kayaking fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Israel, Product design, Nebraska Cornhuskers football, with strongest over-indexing on Israel (3.07× the country average). Demographically, the Surf kayaking audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Surf kayaking fans

Demographic split for Surf kayaking audience in United States
MetricValue
Female43.2%
Male56.8%
Average age42.5
Estimated audience size348,514

Audience persona

The typical Surf kayaking fan in United States is more male, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Surf kayaking in United States
RegionReachAffinity
California34,2300.89×
Florida19,3210.82×
New York12,1740.63×
Texas11,2180.37×
North Carolina8,1870.78×
Washington7,5511.08×
Hawaii6,1654.12×
Oregon6,0221.51×
New Jersey5,9030.67×
Massachusetts5,7120.83×
Virginia4,8320.57×
Pennsylvania4,7740.41×
Georgia3,9250.37×
South Carolina3,7650.72×
Illinois3,7520.32×
Ohio3,6690.34×
Michigan3,5180.39×
Maryland3,4520.58×
Colorado3,0120.55×
Connecticut2,9430.84×
Tennessee2,5790.37×
Wisconsin2,4220.46×
Maine2,4001.92×
Indiana2,3480.37×
Mississippi2,3090.8×
Kentucky2,3030.53×
Arkansas2,2790.79×
Missouri2,2740.4×
Louisiana2,2240.49×
Minnesota2,1640.43×
Kansas2,1520.78×
Alabama2,0700.43×
Oklahoma2,0060.52×
New Mexico1,9891.14×
Iowa1,9500.68×
West Virginia1,9061.17×
Alaska1,9022.55×
Vermont1,8643.05×
New Hampshire1,8321.33×
Idaho1,7601.01×
Utah1,7460.56×
Arizona1,6850.24×
Montana1,6581.71×
Rhode Island1,6431.48×
South Dakota1,6372.03×
North Dakota1,5942.23×
Wyoming1,5422.98×
Nebraska1,5380.88×
Nevada1,5250.45×
Delaware1,3581.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surf kayaking audience
BrandAffinityCategory
Israel3.07×Travel & Leisure
Product design2.09×Business & Career
Nebraska Cornhuskers football3.7×Sports
Home equity2.02×Home & Garden
Pro-Ject4×Music & Radio
Endless Space21.12×Games
Kansas2.15×Travel & Leisure
Nobó21.9×Food & Beverages
Bank account1.89×Business & Career
UK garage4.06×Music & Radio
Electrolyte3.5×Health
Kendra Scott2.13×Fashion & Accessoires
Governor of Michigan5×Politics & Society
Elsword10.49×Games
Vocal harmony2.77×Music & Radio
Home staging3.17×Home & Garden
Voter registration2.78×Politics & Society
Embroidery Library9.04×Home & Garden
Earthling12.44×Movies & TV
Jesse Plemons1.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surf kayaking audience
TraitClusterScore
Risk AppetiteTHRILL4.41
TravellingTHRILL2.5
SustainabilityBALANCE1.56
TraditionCONSERVATISM1.5
Pet OwnershipJOY1.48
Sports ActivityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Surf kayaking
CountryShare
United States33.2%
United Kingdom8.1%
Germany7.8%

See Surf kayaking audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Surf kayaking have in United States?

Surf kayaking has an estimated audience of 348,514 people in United States, concentrated in California and Florida.

What is the gender split and age of Surf kayaking fans?

43.2% of Surf kayaking fans are female, 56.8% are male, with an average age of 42.5 years.

Which brands do Surf kayaking fans like most?

Surf kayaking fans show strongest brand affinity for Israel (3.07×), Product design (2.09×), and Nebraska Cornhuskers football (3.7×) over the country average.

Where do Surf kayaking fans live in United States?

Surf kayaking fans in United States are most concentrated in California (reach 34,230), Florida (reach 19,321), and New York (reach 12,174). These three regions account for the largest share of the active audience.

What other brands do Surf kayaking fans also like?

Beyond Surf kayaking itself, the audience over-indexes on Product design (2.09×), Nebraska Cornhuskers football (3.7×), Home equity (2.02×), and Pro-Ject (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surf kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.