Rascasse Audience Intelligence

Kevin Owens Audience in United States

A data profile of the people who buy, follow and care about Kevin Owens in United States — modelled from more than twelve digital signal sources. Kevin Owens has an estimated audience of 478,197 people in United States.

#82among Wrestling in United States#9155among Person in United States#3675in Sports

The average Kevin Owens fan in United States is 36.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include WWE SmackDown, WWE Hall of Fame, WrestleMania, with strongest over-indexing on WWE SmackDown (13.25× the country average).

Demographically, the Kevin Owens audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kevin Owens fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for WWE SmackDown.

Category: Sports · Type: Person · Subtype: Wrestling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kevin Owens profile in United States.

Audience size
478K
in United States
Gender
25.9%♀
74.1% male
Age
36.8
average years
Country rank
#37617
Person in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kevin Owens fans

25.9% are female, 74.1% are male, average age 36.8.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Kevin Owens audience in United States
MetricValue
Female25.9%
Male74.1%
Average age36.8
Estimated audience size478,197
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Kevin Owens audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Kevin Owens audience comes from United States.

Worldwide audience distribution share by country for Kevin Owens
CountryShare
United States37.4%
Canada7.2%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kevin Owens audience in United States is strongest.

Fig. 05

Top regions by affinity

Kevin Owens fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.64×
02Kentucky~10K1.58×
03Pennsylvania~30K1.37×
04Ohio~30K1.37×
05Mississippi~7K1.36×
06Indiana~10K1.33×
07Tennessee~20K1.31×
08Arkansas~6K1.25×
09South Carolina~10K1.21×
10Louisiana~9K1.18×
11Michigan~20K1.17×
12Rhode Island~2K1.17×
13Illinois~20K1.16×
14New York~40K1.15×
15Oklahoma~8K1.15×
16North Carolina~20K1.14×
17Missouri~10K1.13×
18Connecticut~7K1.13×
19Iowa~6K1.13×
20New Jersey~20K1.10×
21Wisconsin~10K1.10×
22Delaware~2K1.09×
23Georgia~20K1.04×
24Maryland~10K1.04×
25New Hampshire~2K1.01×
26Florida~40K1.00×
27Virginia~10K1.00×
28Alabama~8K1.00×
29Nebraska~3K1.00×
30Maine~2K0.98×
31Massachusetts~10K0.97×
32Kansas~5K0.97×
33North Dakota~1K0.97×
34Nevada~6K0.95×
35Minnesota~8K0.92×
36Texas~50K0.91×
37South Dakota~1K0.91×
38Vermont<1K0.89×
39New Mexico~3K0.88×
40Hawaii~2K0.74×
41Alaska<1K0.73×
42Idaho~2K0.71×
43Washington, District of Columbia~1K0.71×
44California~50K0.70×
45Arizona~8K0.68×
46Oregon~5K0.68×
47Montana~1K0.67×
48Washington~8K0.66×
49Colorado~6K0.60×
50Utah~3K0.59×
Fig. 06

Affinity by region

Affinity by region — Kevin Owens, United States
0.59×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kevin Owens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kevin Owens audience
#·InterestCategoryAffinity×
01WWE SmackDownSports13.25×
02Randy OrtonSports11.49×
03Roman ReignsSports11.13×
04Vince McMahonSports10.60×
05Ric FlairSports10.46×
06WrestleManiaSports10.02×
07Triple HSports9.80×
08WWE Hall of FameSports8.90×
09CM PunkSports7.82×
10WWE RawSports7.71×
11Seth RollinsSports7.53×
12Hulk HoganSports6.70×
13John CenaSports5.94×
14GrapplingSports5.19×
15WWESports2.78×
16Golf ChannelSports2.44×
17CarpentryHome & Garden2.22×
18Planet FitnessSports2.05×
19Mixed martial artsSports2.03×
20SupermanMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kevin Owens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kevin Owens audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Early Adopter MentalityPOWER1.19×
Risk AppetiteTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kevin Owens audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
MindfulnessBALANCE0.77×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kevin Owens have in United States?

Kevin Owens has an estimated audience of 478,197 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Kevin Owens fans?

25.9% of Kevin Owens fans are female, 74.1% are male, with an average age of 36.8 years.

03

Which brands do Kevin Owens fans like most?

Kevin Owens fans show strongest brand affinity for WWE SmackDown (13.25×), WWE Hall of Fame (8.9×), and WrestleMania (10.02×) over the country average.

04

Where do Kevin Owens fans live in United States?

Kevin Owens fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kevin Owens fans also like?

Beyond Kevin Owens itself, the audience over-indexes on WWE Hall of Fame (8.9×), WrestleMania (10.02×), Roman Reigns (11.13×), and John Cena (5.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kevin Owens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Owens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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