Kevin Owens Audience in United States

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Kevin Owens has an estimated audience of 611,894 people in United States. 28.0% are female, 72.0% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Grinch, Captain America (1990 film), Vocal harmony, Product design, Combat sport.

The average Kevin Owens fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Grinch, Captain America (1990 film), Vocal harmony, with strongest over-indexing on Grinch (5.22× the country average). Demographically, the Kevin Owens audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Kevin Owens fans

Demographic split for Kevin Owens audience in United States
MetricValue
Female28.0%
Male72.0%
Average age37.7
Estimated audience size611,894

Audience persona

The typical Kevin Owens fan in United States is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Kevin Owens in United States
RegionReachAffinity
Texas50,5010.96×
California48,0760.71×
Florida41,8601.01×
New York41,4951.21×
Pennsylvania29,7661.44×
Ohio26,7031.42×
Illinois24,9541.22×
North Carolina22,0171.2×
Georgia20,3371.08×
Michigan19,2651.2×
New Jersey17,3981.12×
Tennessee16,4121.34×
Indiana15,6591.4×
Virginia15,4661.04×
Kentucky12,4581.62×
Massachusetts11,9820.99×
Missouri11,3541.15×
South Carolina11,2671.22×
Maryland10,9311.04×
Wisconsin10,2781.12×
Louisiana9,2461.17×
Alabama8,5181×
Minnesota8,3320.95×
Oklahoma8,0451.18×
Washington7,9110.64×
Arizona7,7170.62×
Connecticut6,9871.14×
Mississippi6,6451.32×
Arkansas6,2191.23×
Iowa5,7251.14×
Colorado5,5750.58×
Nevada5,3640.91×
Oregon4,6400.66×
Kansas4,6060.96×
West Virginia4,5971.61×
Nebraska3,0510.99×
Utah3,0270.55×
New Mexico2,5230.82×
New Hampshire2,3540.98×
Rhode Island2,2441.15×
Maine2,0960.96×
Idaho1,7970.59×
Delaware1,7951.06×
Hawaii1,6580.63×
Washington, District of Columbia1,1940.65×
South Dakota1,1850.84×
North Dakota1,1050.88×
Vermont8790.82×
Montana8110.48×
Wyoming5520.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin Owens audience
BrandAffinityCategory
Grinch5.22×Movies & TV
Captain America (1990 film)5.4×Movies & TV
Vocal harmony4.5×Music & Radio
Product design1.95×Business & Career
Combat sport1.51×Sports
Goop4.85×Internet & Social Media
Urban Outfitters1.67×Shopping
Wok5.27×Food & Beverages
Pro-Ject3.15×Music & Radio
Home staging3.94×Home & Garden
Bank account1.8×Business & Career
Nebraska Cornhuskers football2.58×Sports
Governor of Michigan5.15×Politics & Society
Sierra Hull11.23×Music & Radio
Google Photos1.63×Technology & Electronics
UK garage3.41×Music & Radio
Jesse Plemons2.06×Movies & TV
Hog Hunting2×Sports
Google Home3.78×Technology & Electronics
Gift registry7.35×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin Owens audience
TraitClusterScore
Early Adopter MentalityPOWER1.35
LGBTQ+ IdentityOPEN1.3
ExtroversionTHRILL1.22
PatriotismCONSERVATISM1.14
Social Media UsageJOY1.09
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Kevin Owens
CountryShare
United States40.4%
Canada8.4%
United Kingdom8.0%

See Kevin Owens audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Kevin Owens have in United States?

Kevin Owens has an estimated audience of 611,894 people in United States, concentrated in Texas and California.

What is the gender split and age of Kevin Owens fans?

28.0% of Kevin Owens fans are female, 72.0% are male, with an average age of 37.7 years.

Which brands do Kevin Owens fans like most?

Kevin Owens fans show strongest brand affinity for Grinch (5.22×), Captain America (1990 film) (5.4×), and Vocal harmony (4.5×) over the country average.

Where do Kevin Owens fans live in United States?

Kevin Owens fans in United States are most concentrated in Texas (reach 50,501), California (reach 48,076), and Florida (reach 41,860). These three regions account for the largest share of the active audience.

What other brands do Kevin Owens fans also like?

Beyond Kevin Owens itself, the audience over-indexes on Captain America (1990 film) (5.4×), Vocal harmony (4.5×), Product design (1.95×), and Combat sport (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Owens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.