Kona coffee Audience in United States

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Kona coffee has an estimated audience of 372,805 people in United States. 61.4% are female, 38.6% are male, average age 44.3. Top regions: Hawaii, California, Texas. Top brand affinities: Natural rubber, Public speaking, Mortgage insurance, Cacique, Cacique.

The average Kona coffee fan in United States is 44.3 years old, more female, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Natural rubber, Public speaking, Mortgage insurance, with strongest over-indexing on Natural rubber (1.64× the country average). Demographically, the Kona coffee audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Kona coffee fans

Demographic split for Kona coffee audience in United States
MetricValue
Female61.4%
Male38.6%
Average age44.3
Estimated audience size372,805

Audience persona

The typical Kona coffee fan in United States is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Kona coffee in United States
RegionReachAffinity
Hawaii51,59032.19×
California32,9560.8×
Texas17,0780.53×
New York13,4830.65×
Florida7,4080.29×
Washington5,2160.7×
Illinois4,3920.35×
Pennsylvania4,0860.33×
Ohio3,8720.34×
New Jersey3,6290.38×
Virginia3,6080.4×
North Carolina3,3330.3×
Arizona3,2660.43×
Michigan3,2090.33×
Georgia3,0870.27×
Colorado2,9280.5×
Massachusetts2,6210.36×
Tennessee2,4800.33×
Nevada2,4760.69×
Oregon2,2900.54×
Indiana2,0510.3×
Missouri2,0320.34×
Minnesota1,9860.37×
Maryland1,9760.31×
Wisconsin1,8950.34×
South Carolina1,5310.27×
Alabama1,4840.28×
Oklahoma1,4750.36×
Kentucky1,3820.3×
Louisiana1,3230.28×
Connecticut1,3190.35×
Utah1,1750.35×
Iowa9640.31×
Arkansas9530.31×
Kansas9430.32×
Idaho7870.42×
New Mexico7340.39×
Mississippi6930.23×
Nebraska6920.37×
Alaska5430.68×
New Hampshire5270.36×
West Virginia4370.25×
Montana4290.42×
Maine4060.3×
Washington, District of Columbia3630.32×
Rhode Island2940.25×
South Dakota2740.32×
North Dakota2670.35×
Delaware2600.25×
Wyoming1860.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kona coffee audience
BrandAffinityCategory
Natural rubber1.64×Cars & Mobility
Public speaking2.21×Politics & Society
Mortgage insurance1.67×Business & Career
Cacique4×Food & Beverages
Cacique3.95×Food & Beverages
Colorado River2.15×Travel & Leisure
Artistic inspiration1.81×Arts & Culture
Bulacan5.22×Travel & Leisure
JTV (Indonesia)1.55×
Príncipe3.24×Travel & Leisure
Ulysses S. Grant1.67×Politics & Society
life is good1.66×Music & Radio
Northrop Grumman1.6×Business & Career
Al Ahly SC2.05×Sports
English literature1.62×Literature
Enfamil1.56×Kids & Family
Information technology consulting1.57×Technology & Electronics
Nasal cavity1.86×Health
Cachorros2.82×Pets & Animals
Cachorros2.73×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kona coffee audience
TraitClusterScore
TravellingTHRILL2.79
Quality AwarenessPREMIUM1.94
SustainabilityBALANCE1.87
Community OrientationOPEN1.68
Family OrientationCONSERVATISM1.66
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Kona coffee
CountryShare
United States59.8%
Japan34.1%
Germany1.5%

See Kona coffee audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Kona coffee have in United States?

Kona coffee has an estimated audience of 372,805 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Kona coffee fans?

61.4% of Kona coffee fans are female, 38.6% are male, with an average age of 44.3 years.

Which brands do Kona coffee fans like most?

Kona coffee fans show strongest brand affinity for Natural rubber (1.64×), Public speaking (2.21×), and Mortgage insurance (1.67×) over the country average.

Where do Kona coffee fans live in United States?

Kona coffee fans in United States are most concentrated in Hawaii (reach 51,590), California (reach 32,956), and Texas (reach 17,078). These three regions account for the largest share of the active audience.

What other brands do Kona coffee fans also like?

Beyond Kona coffee itself, the audience over-indexes on Public speaking (2.21×), Mortgage insurance (1.67×), Cacique (4×), and Cacique (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kona coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.