Rascasse Audience Intelligence

Larry the Cable Guy Audience in United States

A data profile of the people who buy, follow and care about Larry the Cable Guy in United States — modelled from more than twelve digital signal sources. Larry the Cable Guy has an estimated audience of 1,755,353 people in United States.

#49among Comedian in United States#3012among Person in United States#2523in Movies & TV

The average Larry the Cable Guy fan in United States is 41.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dennis Quaid, Tim Allen, Owen Wilson, with strongest over-indexing on Dennis Quaid (21.36× the country average).

Demographically, the Larry the Cable Guy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Larry the Cable Guy fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Dennis Quaid.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Larry the Cable Guy profile in United States.

Audience size
1.8M
in United States
Gender
45.1%♀
54.9% male
Age
41.5
average years
Country rank
#15759
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Larry the Cable Guy fans

45.1% are female, 54.9% are male, average age 41.5.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Larry the Cable Guy audience in United States
MetricValue
Female45.1%
Male54.9%
Average age41.5
Estimated audience size1,755,353
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Larry the Cable Guy audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3918%
40-4923%
50+26%
Fig. 04

Worldwide distribution

77.6%

of the worldwide Larry the Cable Guy audience comes from United States.

Worldwide audience distribution share by country for Larry the Cable Guy
CountryShare
United States77.6%
United Kingdom5.5%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Larry the Cable Guy audience in United States is strongest.

Fig. 05

Top regions by affinity

Larry the Cable Guy fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K3.34×
02South Dakota~6K1.49×
03Indiana~40K1.38×
04Kentucky~30K1.38×
05Iowa~20K1.38×
06Wyoming~3K1.38×
07North Dakota~5K1.36×
08West Virginia~10K1.35×
09Oklahoma~30K1.34×
10Arkansas~20K1.34×
11Kansas~20K1.28×
12Tennessee~40K1.26×
13Missouri~30K1.23×
14Alabama~30K1.19×
15Mississippi~20K1.19×
16Ohio~60K1.13×
17Idaho~10K1.12×
18Montana~5K1.12×
19Wisconsin~30K1.11×
20South Carolina~30K1.10×
21North Carolina~50K1.01×
22Maine~6K1.01×
23Minnesota~20K1.00×
24Utah~10K0.95×
25Michigan~40K0.94×
26Louisiana~20K0.93×
27Pennsylvania~50K0.92×
28Vermont~3K0.91×
29Georgia~50K0.89×
30New Hampshire~6K0.88×
31Alaska~3K0.87×
32Arizona~30K0.84×
33New Mexico~7K0.84×
34Texas~100K0.83×
35Oregon~20K0.83×
36Virginia~30K0.79×
37Florida~90K0.78×
38Illinois~40K0.78×
39Colorado~20K0.77×
40Nevada~10K0.75×
41Washington~30K0.73×
42Delaware~3K0.73×
43Rhode Island~4K0.67×
44Maryland~20K0.63×
45Connecticut~10K0.63×
46California~100K0.60×
47Hawaii~4K0.57×
48Massachusetts~20K0.56×
49New York~50K0.54×
50New Jersey~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Larry the Cable Guy, United States
0.50×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Larry the Cable Guy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Larry the Cable Guy audience
#·InterestCategoryAffinity×
01Dennis QuaidMovies & TV21.36×
02Tim AllenMovies & TV19.70×
03Kim CoatesMovies & TV18.27×
04Roseanne BarrMovies & TV17.13×
05Gene SimmonsMusic & Radio16.98×
06Owen WilsonMovies & TV14.84×
07Hacksaw RidgeMovies & TV13.77×
08Luther (TV series)Movies & TV13.08×
09Judy GarlandMovies & TV12.47×
10Political satireLiterature10.94×
11Bill MurrayMovies & TV5.63×
12Discount TireShopping3.27×
13AdoptionKids & Family3.09×
14FedExBusiness & Career2.89×
15Britney SpearsMusic & Radio2.67×
16Stand-up comedyMovies & TV2.29×
17Mortgage loansBusiness & Career2.00×
18Pizza HutFood & Beverages1.89×
19McDonald'sFood & Beverages1.77×
20PinterestInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Larry the Cable Guy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Larry the Cable Guy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Convenience OrientationPREMIUM1.61×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Larry the Cable Guy audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Larry the Cable Guy have in United States?

Larry the Cable Guy has an estimated audience of 1,755,353 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Larry the Cable Guy fans?

45.1% of Larry the Cable Guy fans are female, 54.9% are male, with an average age of 41.5 years.

03

Which brands do Larry the Cable Guy fans like most?

Larry the Cable Guy fans show strongest brand affinity for Dennis Quaid (21.36×), Tim Allen (19.7×), and Owen Wilson (14.84×) over the country average.

04

Where do Larry the Cable Guy fans live in United States?

Larry the Cable Guy fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Larry the Cable Guy fans also like?

Beyond Larry the Cable Guy itself, the audience over-indexes on Tim Allen (19.7×), Owen Wilson (14.84×), Gene Simmons (16.98×), and Judy Garland (12.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedian audiences in United States

See Larry the Cable Guy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry the Cable Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →