Larry the Cable Guy Audience in United States

Larry the Cable Guy logo

Larry the Cable Guy has an estimated audience of 1,703,846 people in United States. 45.1% are female, 54.9% are male, average age 41.5. Top regions: Texas, California, Florida. Top brand affinities: Goop, Urban Outfitters, Wok, Elsword, Governor of Michigan.

The average Larry the Cable Guy fan in United States is 41.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Urban Outfitters, Wok, with strongest over-indexing on Goop (7.16× the country average). Demographically, the Larry the Cable Guy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Comedian

Demographics of Larry the Cable Guy fans

Demographic split for Larry the Cable Guy audience in United States
MetricValue
Female45.1%
Male54.9%
Average age41.5
Estimated audience size1,703,846

Audience persona

The typical Larry the Cable Guy fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Larry the Cable Guy in United States
RegionReachAffinity
Texas127,0160.87×
California115,4030.62×
Florida94,6060.82×
Ohio58,7511.12×
Pennsylvania52,3840.91×
North Carolina51,4521×
New York48,8750.51×
Illinois46,3740.82×
Indiana44,9101.44×
Georgia43,9130.84×
Tennessee41,9031.23×
Michigan40,3350.91×
Missouri33,4001.22×
Virginia32,0490.77×
Nebraska32,0273.75×
Wisconsin29,7361.16×
Arizona29,3190.84×
Kentucky28,8511.35×
Alabama27,5081.16×
South Carolina27,2071.06×
Minnesota25,6191.05×
Washington24,7520.72×
Oklahoma23,7461.26×
New Jersey21,2440.49×
Colorado21,2290.79×
Louisiana20,9710.95×
Iowa19,4191.38×
Arkansas19,2451.37×
Massachusetts18,4690.55×
Kansas17,4451.3×
Maryland16,8630.58×
Oregon15,5110.79×
Mississippi15,1501.08×
Utah14,3030.94×
Nevada11,9900.73×
West Virginia10,5021.32×
Connecticut9,9300.58×
Idaho9,3251.09×
New Mexico7,1210.83×
Maine5,5490.91×
New Hampshire5,4630.81×
South Dakota5,2501.33×
North Dakota5,2281.49×
Montana5,1371.09×
Wyoming3,8651.53×
Hawaii3,4890.48×
Rhode Island3,1030.57×
Delaware2,8180.6×
Alaska2,7800.76×
Vermont2,3870.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Larry the Cable Guy audience
BrandAffinityCategory
Goop7.16×Internet & Social Media
Urban Outfitters2.26×Shopping
Wok7.35×Food & Beverages
Elsword16.03×Games
Governor of Michigan6.86×Politics & Society
Got Talent España27.34×Movies & TV
How to Rock19.7×Movies & TV
Google Home5.77×Technology & Electronics
Minnesota1.53×Travel & Leisure
headspace8.17×Health
Hibachi6.84×Food & Beverages
Staycation2.4×Home & Garden
Grace Slick6.35×Music & Radio
Grinch2.84×Movies & TV
Kikar HaShabbat11.18×News
Unique Gifts1.61×Shopping
Academy Award for Best Documentary Feature7.79×Movies & TV
Cherish (group)6.79×Music & Radio
Gift registry7.7×Kids & Family
No Escape (1994 film)6.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Larry the Cable Guy audience
TraitClusterScore
PatriotismCONSERVATISM2.05
ExtroversionTHRILL1.4
IndividualismJOY1.24
SpiritualityBALANCE1.15
DIY MentalityTHRILL1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Larry the Cable Guy
CountryShare
United States77.8%
United Kingdom5.3%
Canada4.3%

See Larry the Cable Guy audiences in other countries

More Comedian audiences in United States

Frequently asked questions

How many fans does Larry the Cable Guy have in United States?

Larry the Cable Guy has an estimated audience of 1,703,846 people in United States, concentrated in Texas and California.

What is the gender split and age of Larry the Cable Guy fans?

45.1% of Larry the Cable Guy fans are female, 54.9% are male, with an average age of 41.5 years.

Which brands do Larry the Cable Guy fans like most?

Larry the Cable Guy fans show strongest brand affinity for Goop (7.16×), Urban Outfitters (2.26×), and Wok (7.35×) over the country average.

Where do Larry the Cable Guy fans live in United States?

Larry the Cable Guy fans in United States are most concentrated in Texas (reach 127,016), California (reach 115,403), and Florida (reach 94,606). These three regions account for the largest share of the active audience.

What other brands do Larry the Cable Guy fans also like?

Beyond Larry the Cable Guy itself, the audience over-indexes on Urban Outfitters (2.26×), Wok (7.35×), Elsword (16.03×), and Governor of Michigan (6.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry the Cable Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.